Global
Top 250
Hospitals
2023
Ranking the Most Reputable Academic Medical Centres
January 2023Contents.
About Brand Finance 3
Foreword 4
David Haigh, Chairman & CEO, Brand Finance
Executive Summary5
Brand Strength Analysis7
World;s Top 100 AMC Hospitals 14
World;s Top 101-250 AMC Hospitals16
Ranking and BSI Methodology18
Research Methodology21
Research Insights 22
Brand Spotlight26
Dana-Farber 27
Interview with Hayes Roth, Principal,
HA Roth Consulting LLC
SickKids 32
Interview with Kate Torrance, Vice President, Brand Strategy
& Communications, SickKids Foundation
Singapore General Hospital 36
Interview with Associate Professor Ruban Poopalalingam,
SGH
Great Ormond Street Hospital for Children 39
Interview with Ben Marshall, Deputy Director, International and
Private Care, Great Ormond Street Hospital for Children,
NHS Foundation Trust
Insights42
Innovating the Patient Experience43
Ron Cappello, Founder and CEO, Infinia Group LLC
Our Services 45
(c) 2023 All rights reserved. Brand Finance Plc.
Brand Finance AMC Hospitals 250 2023 brandirectory/amc-hospitals 2About Brand Finance.
Brand Finance is the world;s leading brand
valuation consultancy.
We bridge the gap between marketing and finance
Brand Finance was set up in 1996 with the aim of ;bridging
the gap between marketing and finance;. For more than 25
years, we have helped companies and organisations of all
types to connect their brands to the bottom line.
We quantify the financial value of brands
We put thousands of the world’s biggest brands to the
test every year. Ranking brands across all sectors and
countries, we publish over 100 reports annually.
We offer a unique combination of expertise
Our teams have experience across a wide range of
disciplines from marketing and market research, to
brand strategy and visual identity, to tax and accounting.
We pride ourselves on technical credibility
Brand Finance is a chartered accountancy firm regulated
by the Institute of Chartered Accountants in England and
Wales, and the first brand valuation consultancy to join
the International Valuation Standards Council.
Our experts helped craft the internationally recognised
standards on Brand Valuation – ISO 10668 and Brand
Evaluation – ISO 20671. Our methodology has been
certified by global independent auditors – Austrian
Standards – as compliant with both, and received
the official approval of the Marketing Accountability
Standards Board.
Get in Touch.
For business enquiries, please contact:
Richard Haigh linkedin/company/brand-finance
Global Managing Director
rd.haigh@brandfinance
For media enquiries, please contact: twitter/brandfinance
Michael Josem
Associate Communications Director
m.josem@brandfinance
facebook/brandfinance
For all other enquiries:
enquiries@brandfinance
+44 207 389 9400 youtube/brandfinance
brandfinance
Brand Finance AMC Hospitals 250 2023 brandirectory/amc-hospitals 3Foreword.
Building a strong brand is a unique challenge for Academic Medical Centres, because
the structure of an AMC – offering patient treatment, medical research, and education –
means that a wide range of stakeholders need to be considered.
A strong brand is essential to developing a sustainable and successful organization
through assuring patients and families; attracting exceptional doctors, top students
applications, and prominent research staff; enabling proud employees, and
preferable research publication; garnering support from donors and respect from
regulators, governments, and insurers; and to develop a strong network of partners
around the world.
Among the world’s top AMCs, the stakeholder audience expands beyond the local
David Haigharea as influence reaches around the world – although many patients may still be local,
Chairman & CEO, the research and procedures developed will be relevant globally, and top medical staff
Brand Finance will travel and study to bring the reputation and brand to wider audiences.
This year Brand Finance has undertaken a new study into the brand strength of the
world’s top AMCs, incorporating all the factors that reflect the development of an AMC
brand, the perceptions of key stakeholders, and the benefits that a strong brand brings
to the organization.
The objective of the study is to create a way to holistically understand what makes
the world’s top academic medical centres leaders in their field. It was designed
through intensive collaboration with stakeholders of AMCs around the world,
and a one-of-a-kind market research study to understand the real perceptions
of healthcare professionals globally.
The results allow transparent and detailed understanding of how each AMC is
perceived to be performing across a range of critical metrics, with insights that
can be actionable and enable clear targets for growth.
If you want to help build a stronger brand, or if you want to better understand how to
communicate or gain recognition of achievements of your brand, please contact the
Brand Finance team and I anytime. I look forward to the conversation and helping to
build a more successful future for your brand.
Brand Finance AMC Hospitals 250 2023 brandirectory/amc-hospitals 4Executive
Summary.