B2BMarketplaces
November2022Investinginthefutureofmarketplaces.Globalstartup&venturecapitalintelligenceplatform.
AdevintaVenturesistheVCarmoftheAdevintagroup,aDealroom.coistheforemostdataprovideronstartup,
globalonlineclassifiedsspecialistoperatingleadingdigitalearly-stageandgrowthcompanyecosystemsinEuropeand
marketplaces11countries.Weinvestinfast-growingaroundtheglobe.
Europeanstartups(SeriesAandBrounds)thatcanshapethe
futureofmobility,realestate,workandfintech.FoundedinAmsterdamin2013,wenowworkwithmanyof
Wealsofostercollaborationopportunitiesbetweenourtheworld;smostprominentinvestors,entrepreneursand
portfoliocompaniesandAdevintabrands.governmentorganizationstoprovidetransparency,analysis
andinsightsonventurecapitalactivity.
Page/2ValueisfocusedonConsumer
Goods,Logistics&Lending.
Enterprisevalueisconcentratedin
ConsumerGoods,Logistics&
Lending.
Keytakeaways.
B2BMarketplacesGMVglobally
B2BMarketplacefundinghasConsumerGoods,Logistics&B2BMarketplaceshaveimmense
remainedrelativelysteadyduringLendingarethehighestvaluedpotentialforgrowth.
marketshakeups.segmentsinB2BMarketplaces.
$12T
ComparedwithotherindustriessuchasByaddressingcomplexvaluechainVCfundinghasgrownsignificantlyin+2.1x
HealthorTransportationandchallenges,Logistics&LendinghaveB2Bmarketplacesinthelast5years,but
consumer-focusedcategories,B2BjoinedConsumerGoodsasthehighestfundinglevelsarestillonly19%ofthat
marketplaceshavenothadsuchavaluedsegments.oftheirB2Ccounterparts.
reductionininwardinvestmentin2022.
TotalShareofGlobalMarketplace
VCFundinginB2B
TopGlobal3SegmentsbyCombined20%19.0%
MarketplaceVCFundingbySemesterEnterpriseValue$5.8T
▊H12021▊H12022
15%
$7.1B$6.4BConsumer$34B14.0%
Goods12.6%12.6%
B2B-10%
10%8.6%
Logistics$34B
6.3%
B2C$55.5B-40%$33.2BLending$23B5%
20172018201920202021202220132020
Page/31.WhatisaB2BMarketplace?
Page/4B2BMarketplaces
Notincludedinthisreport
Two-sided
marketplaces
betweencompanies
andprofessionals
B2Cmarketplaces
withbigB2B
segmentasadd-onB2Bsoftwarefor
SaaS-enabledB2Cmarketplaces
Two-sidedB2Bmarketplaces
marketplaces
betweenbusinesses
SaaS-first
withmarketplace
asadd-on
MoredetailsonDealroom’smethodologyandwhatconsistsaB2Bmarketplacecanbefoundinthe“Methodology”segmentattheendofthereport.