摘要
近十几年以来，“境外经贸合作区”的开发成为帮助中国企业践行“一带一
路”走出去战略、促进中非产能合作和实现优势资源互补的有效手段，同时也是
习总书记在2021年第八次中非合作论坛上提出的“九大工程”的重要举措之一。
但是伴随全球经济形势的剧烈变化，“境外经贸合作区”原有土地开发转让、资
产出租出售的传统商业模式受到巨大的冲击。本文的目的在于剖析“境外经贸合
作区”的发展困境，并提出新的可持续发展商业模式。
本文以“画布理论”的根定义探讨为研究范式，采取文献分析法、案例分析
法进行剖析，在回顾了国际工业园区整体发展背景的基础上，以赞比亚中国经济
贸易合作区为典型案例，深入挖掘“商业模式画布理论”的根定义特征以及应用
范围，通过“画布理论”对该案例现有的问题原因进行分析，指出了该案例现有
商业模式的与其发展目标之间的差距和矛盾，最后通过理论推导，得出了适合赞
比亚中国经济贸易合作区发展的新型商业模式的重要结论。
本文的贡献在于以作者的行业经验为研究基础，以根定义探讨为研究范式，
着重对于“画布理论”的含义、根定义特征和应用范围进行推敲，突破传统有关
“境外经贸合作区”研究的资料局限，指出其现有商业模式存在的问题和未来发
展方向策略，对其他“境外经贸合作区”实现盈利并持续发展提出操作建议，为
中国企业以成熟的商业模式与国际工业园区发展接轨，提供了更加务实可行的实
践思路。
关键词：境外经贸合作区；商业模式画布；根定义；一带一路
I

Abstract
In the past ten years, the development of "overseas economic and trade cooperation
zones" has become an effective means to help Chinese enterprises implement the "One
Belt, One Road" strategy of going global, promote China-Africa production capacity
cooperation, and achieve complementary advantages in resources. It is one of the
important measures of the "Nine Major Projects" proposed at the 8th Forum on
China-Africa Cooperation. However, with the drastic changes in the global economic
situation, the traditional business models of land development and transfer and asset
rental and sales in the "Overseas Economic and Trade Cooperation Zone" have been
severely impacted. The purpose of this paper is to analyze the development dilemma of
"overseas economic and trade cooperation zones", and to propose a new sustainable
development business model.
This paper takes the discussion of the root definition of "Canvas Theory" as the
research paradigm, adopts the method of literature analysis and case analysis to analyze.
Mining the root definition characteristics and application scope of "Canvas Theory of
Business Model", analyzes the causes of the existing problems of the case through
"Canvas Theory", and points out the gap and contradiction between the existing
business model of the case and its development goals, Finally, through theoretical
derivation, an important conclusion of a new business model suitable for the
development of Zambia-China Economic and Trade Cooperation Zone is drawn.
The contribution of this paper lies in taking the author's industry experience as the
research basis, taking the root definition discussion as the research paradigm, focusing
on the meaning of "canvas theory", the characteristics of the root definition and the
scope of application, breaking through the traditional research on "overseas economic
and trade cooperation zones". Due to the limitation of data, it points out the problems
existing in its existing business model and its future development strategy, and puts
forward operational suggestions for other "overseas economic and trade cooperation
zones" to achieve profitability and sustainable development, so as to connect Chinese
enterprises with the development of international industrial parks with a mature
business model, Provides a more pragmatic and feasible practice idea.
Keywords: Overseas Economic and Trade Cooperation Zone; Business Model
Canvas; Root Definition；One Belt One Road
II

目录
第一章绪论................................................................1
1.1研究背景............................................................1
1.2研究意义............................................................2
1.3研究方案............................................................3
1.3.1研究目标........................................................3
1.3.2研究路径........................................................4
1.3.3研究内容........................................................4
第二章文献综述与理论概述..............................................5
2.1“国际工业园区”文献综述..........................................5
2.1.1文献综述........................................................6
2.1.2研究述评........................................................6
2.2商业模式一般理论...................................................7
2.2.1商业模式的含义..................................................7
2.2.2商业模式的分类..................................................7
2.2.3研究商业模式的意义..............................................8
2.3“商业模式画布理论”概述..........................................8
2.3.1“画布理论”的简介..............................................8
2.3.2“画布理论”的根定义特征........................................9
2.3.3“画布理论”的应用范围.........................................11
第三章赞比亚合作区现有商业模式的梳理.............................13
3.1赞比亚合作区的介绍................................................13
3.1.1国内一般工业园区...............................................13
3.1.2国际工业园区...................................................13
3.1.3赞比亚合作区...................................................16
3.2现有商业模式的内容和特点.........................................17
3.2.1现有商业模式的内容.............................................17
3.2.2现有商业模式的特点.............................................18
3.3现有商业模式问题的“画布理论”分析.............................20
III
。。。以下略