Dissertation Submitted to
Hebei GEO University
for
The Master Degree of
Business Administration
Research on Performance Management Optimization
Of M Internet Company Based on OKR
by
Yonggang Zhao
Supervisor: Prof. Changsheng Song
December 2021
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摘 要
近年来，随着网络技术的快速更新，互联网行业蓬勃发展，企业竞争日趋激
烈。如何有效提升企业自身竞争力，激发员工积极性，是摆在所有管理者面前的
一道难题。绩效管理作为企业考核员工绩效行为、实现组织战略目标、提升员工
素质的重要抓手，是人力资源管理的一个重要组成部分。如今，以 80、90后为
代表的知识型员工逐渐成为企业中坚力量，传统的绩效管理已无法完全适应技术
创新快、机动灵活的新型互联网市场。因此，为提升互联网企业竞争力，必须建
立高效完善的绩效管理机制，从而达到激励员工的目标。
本文基于绩效管理的相关理论，以 M互联网公司作为研究对象，通过调查
问卷与访谈，进一步剖析该公司在运用 KPI绩效管理体系中存在的主要问题。通
过引入 OKR绩效管理体系，弥补该公司实行 KPI的不足之处，重新制定企业、
部门和个人绩效考核指标，科学设计绩效考核指标权重，同时加强与员工之间的
沟通，公开透明地对每一位员工做出合理的绩效考核评价，及时反馈与结果运用，
提升企业市场竞争力与员工自信心。
本文通过为 M互联网公司引入 OKR绩效管理考核工具，旨在进一步优化其
绩效管理体系，促使员工树立创新意识，增强团队之间团结协作，实现企业战略
目标。同时，本文希望能够给其他同规模或相类似的互联网公司在绩效管理优化
方面提供参考，使其能够在残酷的市场竞争中得到有益帮助。
关键词：绩效管理；目标与关键成果法；关键绩效指标法；互联网企业
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ABSTRACT
In recent years, with the rapid update of network technology, the Internet industry
is booming, and the competition among enterprises is becoming increasingly fierce.
How to effectively enhance the competitiveness of enterprises and stimulate the
enthusiasm of employees is a difficult problem facing all managers. Performance
management as an enterprise to assess the performance of employees to achieve the
strategic goals of the organization Nowadays, knowledge workers represented by the
post-80s and post-90s have gradually become the backbone of enterprises. Traditional
performance management has been unable to fully adapt to the new Internet market
with rapid technological innovation and flexibility Therefore, in order to enhance the
competitiveness of Internet enterprises, it is necessary to establish an efficient and
perfect performance management mechanism, so as to achieve the goal of motivating
employees.
Based on the related theories of performance management, this paper takes M
Internet Company as the research object and further analyzes the main problems
existing in the application of KPI performance management system by questionnaire
and interview. By introducing OKR performance management system, this paper makes
up for the shortcomings of KPI implementation of the company and re-establishes the
enterprise Department and individual performance assessment indicators, scientific
design of the weight of performance assessment indicators, while strengthening
communication with employees, open and transparent for each employee to make a
reasonable performance assessment and timely feedback and application of results,
improve the enterprise market competitiveness and employee confidence.
By introducing OKR performance management assessment tool for M Internet
Company, this paper aims to further optimize its performance management system,
promote employees to establish a sense of innovation, enhance team unity and
cooperation, and achieve corporate strategic goals At the same time, this paper hopes
to provide reference for other Internet companies of the same size or similar in the
optimization of performance management, so that they can get beneficial help in the
cruel market competition.
KEYWORDS: performance management; objectives and key results; key
performance indicator; internet enterprise.
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