摘要
摘要
随着我国汽车保有量占全球的比重不断上升，我国庞大的汽车后服务市场
不断壮大。我国的汽车后市场服务行业发展迅猛，一方面汽车快修服务需求不
断加大，汽车快修服务公司如雨后春笋遍布城市的各个角落，另一方面汽车快
修服务更是面临互联网和大型连锁养车企业的冲击，出现很多企业经营困难、
关停并转等现象。汽车快修面临着机遇与挑战并存的局面。本文全面梳理经营
模式、战略管理、市场营销等相关管理学理论，从宏观和微观角度全面考虑各
种影响因素，找到 A汽车快修服务公司经营模式优化的具体策略。本文分析目
前汽车快修服务行业存在的共性问题，发挥汽车快修行业较低运营成本及维修
服务价格的优势，为其他汽车快修服务公司经营模式优化提供借鉴和指导思路，
以达到指导实践的作用。
从 A汽车快修服务公司的经营现状出发，指出公司在发展经营过程中目标
客户不明确、经营管理方式落后、没有提供互联网平台网店配件直邮快修业务，
没有与4S店进行差异化竞争等问题。对目标客户进行分析，认为应该利用公司
自身良好口碑和忠实客户的优势，优化经营模式，不断增强客户粘性，形成自
身的竞争优势。对经营环境进行分析，认为应该充分顺应“互联网+”的时代潮
流，和互联网平台网店合作，开展网上配件购买、实施快修公司直邮配件进行
维修的经营模式优化策略。对竞争对手进行分析，认为应该从资源整合管理入
手，实施连锁经营管理模式优化策略。以上各种经营模式优化策略是从企业盈
利增效的角度出发提出改进措施，从而为企业在激烈的竞争中不断发展壮大提
供有力保障。
关键词：互联网+快修；连锁经营；经营模式优化策略
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Abstract
Abstract
As the proportion of China's car ownership in the world continues to rise,
China's huge automotive afterservice market is growing. Fast development of auto
after market service industry in China, on the one hand car fast repair service business
needs increasing, auto quick repair service companies have sprung up all over every
corner of the city, on the other hand car fast repair service appeared the good and bad
are intermingled, is facing the Internet, and the impact of the large chain of car
ownership enterprises, difficulty in many enterprises shut down and wait for a
phenomenon. Automobile quick repair is facing both development opportunities and
challenges.
In this paper, A comprehensive review of the business model, strategic
management, marketing and other related management theories, from the macro and
micro perspectives of A comprehensive consideration of various influencing factors,
to find A car repair service company business model optimization strategy. This paper
analyzes the common problems existing in the current automobile quick repair
service industry, gives full play to the advantages of the low operating cost and
maintenance service price of the automobile quick repair industry, and provides
reference and guidance for other automobile quick repair service companies to
optimize their business model, so as to achieve the role of guiding practice.
From A fast car repair services company's management present situation, points
out that the company in the development process of the target customer is not clear,
management way backward, not providing Internet platform online accessories direct
mail fast repair business, no mainstream brand licensing and maintenance services for
differentiation competition, etc. After analyzing the target customers, we believe that
the company should optimize its business model, enhance customer stickiness and
form its own competitive advantage by taking advantage of its own good reputation
and loyal customer advantage. After analyzing the business environment, we believe
that we should fully adapt to the trend of "Internet +", cooperate with Internet
platform shop to carry out the business model strategy of buying online accessories
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Abstract
and choosing direct mail accessories of quick repair companies for maintenance.
Based on the analysis of competitors, we should start from brand value positioning
and resource integration management to develop the chain management mode
strategy. The above business model optimization strategies put forward improvement
measures from the perspective of enterprise profitability and efficiency, so as to
provide a strong guarantee for the enterprise to stand out in the fierce competition and
continue to develop and grow.
Key words: Internet + quick repair; chain management; business model
optimization strategy
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