The core trends shaping the UK travel landscape in the 2020s  Contents Executive Summary theTravelageinof... 1 Universal Activism 2 3 4 The Human Dividend Bigger Bolder Brands Synthetic Society  Travel DNA: Executive Summary Executive Summary Part 1 Part 2 Part 3 Part 4 3 Executive Summary As the world adapts to life in the new normal, it’s time to go back to the future. In the Dentsu Consumer Vision 2030, we The research is based on our insight partner identi?ed four overarching themes that will shape the next ten years in terms of consumer behaviour and brand response. Now, we have applied these themes to more speci?cally examine how the UK travel sector will change in the next decade and what this means for travel brands. Each is underpinned by three key trends—developed through a thorough, bottom-up identi?cation, assessment and prioritisation of the key consumer shifts impacting the travel sector. Foresight Factory’s proprietary UK consumer surveys and trends database; in-depth interviews with a panel of brand and travel experts; a comprehensive innovation scan; and extensive secondary research and case study analysis. It aims to inspire and inform fruitful discussion regarding changing consumer behaviour and the consequent implications for travel brands through to 2030.  Travel DNA: Executive Summary Executive Summary Part 1 Part 2 Part 3 Part 4 4 The impact of COVID-19 on the travel sector It is important to no 。。。以下略