How the Consumer Technology Industry Can Get Ahead of Consumer Preferences A study by Publicis Sapient  I N T R O D U C T I O N Consumer technology companies have recorded massive growth since 2020 as the new norm for schools and businesses has shifted between the home, of?ce and classroom. According to Statista and the Consumer Technology Association, worldwide consumer tech sales increased from $422 billion in 2020 to a 2022 forecast of $505 billion. $505b (2022 forecast) As the world settles on what a new reality looks like, a hybrid model is here to stay. So, what does this mean for brands? Although the demand is strong, consumers are becoming incredibly intentional about how, where and what they purchase behaviors are driving home new messages around loyalty and new business models. $422b IN THIS REPORT PUBLICIS SAPIENT WILL DIVE DEEPLY INTO TWO MAIN AREAS: 2020 1. Consumer technology in homes: Preferences and behaviors around devices and connected homes and security. 2. Shopper purchase behavior: Preferences and behaviors around brand trust, loyalty and in-store and online platforms. T E C H N O L O GY I N T H E H O M E : I S C O N N E C T I V I T Y K I N G ? THE SENTIMENT: IT’S A LOT When you think about technology, what ?rst comes to mind? Common themes included (in no particular order): Product types/features: - smart TVs - video games - smartphones & tablets - smart devices - au 。。。以下略