Shoppertainment: APAC’s Trillion-Dollar Opportunity Future of Commerce By Aparna Bharadwaj, Rohit Gulati, Mei Lee, Patrick Witschi AUGUST 2022  Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at bene?ting all stakeholders -- empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the ?rm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.  ? The Boston Consulting Group, Inc. 2022. All Rights Reserved. inaccurate. BCG does not provide fairness opinions or valuations of market transactions, and this document should not be relied on or construed as such. Further, any evaluations, projected market information, and conclusions contained in this document are based upon standar 。。。以下略