2022 The Shifting Needs of Global Mobile Gamersi Foreword Post pandemic macro e?ects on gamers’ gaming behavior are resulting in new challenges and growth oppo Overseas Mobile Gamin g Con sumer Spen d Tren d * (2019H1 to 2022H1, data.ai) usin g a mobile device, which resulted in an un preceden ted growth in mobile gamin g in the last 2 years. Despite a more steady tren d n ow bein g observed, there is still a con siderable in crease compared to the pre-pan demic time. With ?nancial concerns biting into gamers’ budgets, gamers pay more a , an d their life focus has chan ged alon g with the recovery of the market. Now is the time to refocus on what truly ma 2022H1 vs 2019H1 On Mobile, genre preferences are more varied, with 9 distin ct subgen res bein g represen ted amon g the top 10 games by con sumer spen d in the ?rst half of this year, which in dicates that gamers are stron gly seekin g for variety an d for diverse gamin g experien ces. Gamin g is n ot just for lean -back leisure, but in stead it stan ds for con n ection , for creativity, for learn in g, an d for in spiration . +27% In this research, Google an d Ipsos listen ed to tho