EXECUTIVE SUMMARY mobile app usage is not Slowing down Daily time spent on mobile in Australia hit 4.6 hours in Q1 2022 up 1 hour from 2 years prior (or +35%). Entertainment & Shopping are key Battlegrounds Entertainment and Shopping account for more than half of Australian app installs in the past year. From acquisition to Re-engagement As new installs normalise but app engagement continues to grow, Australian app marketers are in a period of market maturation when the challenge is shifting from acquiring users to keeping them.two years into the pandemic, Australians look forward to normalcy covid-19 vaccine roll out (as of June 28, 2022) 60.2 Million Total vaccine doses administered nationally as of 28 June 2022 20.1 Million Australians have had at least one dose 19.7 Million Total Australians are fully vaccinated 13.9 Million Australians have received three or more doses High vaccination levels in the country have steadily improved consumer mobility over the last year, with Australians showing more willingness to step out. The deployment of Covid-19 vaccinations from February 2021 offered relief to Australians plagued by rising Covid-19 cases and lockdowns. As of Ju