TRENDS REPORT TRENDS REPORT MARCH 2022 Three consumer trends impacting CPG companies in 2022 THREE CONSUMER TRENDS IMPACTING CPG COMPANIES IN 2022 1TRENDS REPORT In many ways, living in a pandemic the last two years has put a hyper-focus on consumers – how, what, where and why they buy. The “great reset” in the last two years sparked a recalibration of our priorities, values and behaviors, and with it came the “great rewire,” an acceleration of technology adoption, as well as enhanced innovation and infinite possibilities. Given these shifts, how will the CPG industry attract new consumers and keep existing consumers engaged? Several trends will impact how companies navigate 2022, including quickly evolving consumer needs and lasting effects from the accelerated shift to digital and – consequently - new tactics for building loyalty and reimagining convenience. THREE CONSUMER TRENDS IMPACTING CPG COMPANIES IN 2022 2TRENDS REPORT Evolving consumer needs “The only thing certain is uncertainty.” That holds especially true for consumer needs and preferences, making life for any CPG company mo