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MBA毕业论文_旅地产项目开发模式评价与选择研究-以青海_国际旅游度假村为例PDF

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近年来,随着旅游业在国民经济中的比重越来越大,如何寻找新的增长点、 因地制宜的提高旅游业的附加值,便成为我国旅游业的迫切需要。我国的基础设 施和生态环境已经有了较大的改进,国内各地的特色旅游资源等深受广大游客的 喜爱,越来越多的海内外驴友搭乘便捷的交通工具去往我国各地的旅游胜地。而 文旅地产项目开发能给当地经济建设和旅游业输入新的血液,如何发展文旅地产 项目便成为我国旅游业长期发展的重要课题。 本文首先在梳理国内外文旅地产项目相关文献的基础上,对国内比较著名的 文旅地产项目进行调查,并参考部分国外案例,以全面了解文旅地产发展的现状、 趋势;其次,本文对文旅地产项目进行界定,介绍文旅地产开发的基础理论,并 对文旅地产项目开发模式进行分类对比,进而提出常见的四种文旅地产开发模式: “主题公园”式区域综合开发、特色小镇、都市消费型文娱地产、销售型的不动 产;再次,本文分析了影响文旅地产开发项目的主要因素,建立了评估模型;最 后,本文在此基础上综合评估青海文旅地产的开发模式,选择最适合的开发模式, 同时,根据青海的定位、地理位置、现有交通、城市开发等现状,对青海省文旅 地产项目开发模式做深入实证分析。 总体来说,本文通过对文旅地产项目的理论研究和调查,以及对开发模式进 行分类对比、构建模式评价模型,并根据实际情况进行分析,能够为文旅地产项 目开发模式的分类、评价、选择标准化做出有益探索研究,使之成为文旅地产项 目开发模式选择的重要依据和参考。 关键词:文旅地产;开发模式;评价;青海省 西安建筑科技大学硕士学位论文 ResearchonEvaluationandSelectionofDevelopmentMode ofCulturalTourismRealEstateProject ——TakeQinghaiXXInternationalTourismResortasan example Specialty:businessadministration Name:ShengZhaoBin Instructor:Prof.GuoBin Abstract Inrecentyears,withtheincreasingproportionoftourisminthenationaleconomy, howtofindnewgrowthpointsandimprovetheaddedvalueoftourismaccordingto localconditionshasbecomeanurgentneedformycountry'stourism.Theinfrastructure andecologicalenvironmentinremoteareashavebeengreatlyimproved.Itsplateau landscapeandthecharacteristicsofafewfamousethnicgroupsaredeeplylovedbythe vastnumberoftourists.Moreandmoredonkeysathomeandabroadtakeconvenient transportationtoallpartsofChina.Touristattraction.Thedevelopmentofcultural tourismrealestateprojectscaninputnewbloodintothelocaleconomicconstruction andtourism.Howtodevelopculturaltourismrealestateprojectshasbecomean importantissueforthelong-termdevelopmentofmycountry'stourismindustry. Onthebasisofsortingouttherelevantliteratureonculturaltourismrealestate projectsathomeandabroad,thisarticleinvestigatesthemorefamousculturaltourism realestateprojectsinChina,andreferstosomeforeigncasestointroducethestatusand trendsofculturaltourismrealestatedevelopment;defineandintroduceculturaltourism realestateprojectsBasictheoryofculturaltourismrealestatedevelopment;classifyand compareculturaltourismrealestateprojectdevelopmentmodels,andproposefour commonculturaltourismrealestatedevelopmentmodels:"themepark"typeregional comprehensivedevelopment,characteristictowns,urbanconsumercultural entertainmentrealestate,salestypeRealestate;analyzethemainfactorsaffectingthe 西安建筑科技大学硕士学位论文 2 developmentofculturaltourismrealestateprojects,establishanevaluationmodel;on thisbasis,comprehensivelyevaluatethedevelopmentmodelofQinghaiculturaltourism realestate,selectthemostsuitabledevelopmentmodel,andatthesametime,according toQinghai'spositioning,geographiclocation,currentTherearecurrentsituationssuch astransportationandurbandevelopment.In-depthempiricalanalysisofthe developmentmodelofculturaltourismrealestateprojectsinQinghaiProvince. Inthispaper,throughtheoreticalresearchandinvestigationofculturaltourismreal estateprojects,thedevelopmentmodesareclassifiedandcompared,amodelevaluation modelisconstructed,andtheanalysisiscarriedoutaccordingtotheactualsituation. Researchmakesitanimportantbasisandreferenceforthechoiceofdevelopment modelofculturaltourismrealestateprojects. Keywords:Culturaljourney;Developmentmodel;Assessment;QinghaiProvince 西安建筑科技大学硕士学位论文 I 目录 1绪论................................................................................................................................1 1.1选题背景及研究意义.........................................................................................1 1.1.1选题背景...................................................................................................1 1.1.2研究意义...................................................................................................2 1.2国内外现状及发展趋势.....................................................................................3 1.2.1文旅地产的现状........................................................................................3 1.2.2文旅地产发展趋势....................................................................................5 1.3文旅地产项目开发模式的主要类型与评价......................................................6 1.3.1模式一:“主题公园”式区域综合开发....................................................7 1.3.2模式二:特色小镇...................................................................................8 1.3.3模式三:都市消费型文娱地产...............................................................9 1.3.4模式四:销售型不动产.........................................................................10 1.3.5总结与评价.............................................................................................11 1.4研究内容、研究方法和技术路线...................................................................12 1.4.1研究内容.................................................................................................12 1.4.2研究方法.................................................................................................12 1.4.3技术路线.................................................................................................13 2概念界定与基础理论.................................................................................................15 2.1文旅地产的概念界定.......................................................................................15 2.1.1文旅地产.................................................................................................15 2.1.2文旅地产的特点.....................................................................................16 2.2文旅地产开发的基础理论...............................................................................18 2.2.1旅游产业融合理论.................................................................................18 2.2.2文旅地产可持续发展理论.....................................................................18 2.3文旅地产开发模式评估方法............................................................................19 2.3.1层次分析法..............................................................................................19 2.3.2熵值法.....................................................................................................19 3文旅地产开发模式的影响因素与评估模型.............................................................21 西安建筑科技大学硕士学位论文 II 3.1文旅地产开发模式的影响因素........................................................................21 3.2文旅地产开发模式的评估模型........................................................................22 3.2.1基本原则.................................................................................................22 3.2.2指标筛选.................................................................................................23 3.2.3确定指标权重.........................................................................................28 3.2.4确定评估模型.........................................................................................33 4青海XX国际旅游度假村开发模式实证分析.........................................................37 4.1青海XX国际旅游度假村模式存在的主要问题及原因分析.......................37 4.2青海XX国际旅游度假村开发模式选择........................................................39 4.2.1选择评估方法.........................................................................................39 4.2.2确定评估指标...............