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MBA硕士毕业论文_B车辆有限公司发展战略研究PDF

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CB车辆有限公司发展战略研究 本世纪以来,全球经济步入到多元化发展阶段,同时伴随信息革命的媒介 带来了工业产业的复苏,世界经济掀开了新一轮的浪潮。我国经济抓住契机, 以“五年规划”为发展型阶梯,产业结构进行优化配置,市场在资源配置中处 于核心地位,宏观调控起到关键作用。随着 “一带一路”倡议的提出和“中国 制造2025”纲领的出台,中国制定了建设人类命运共同体的全球治理方案及文 明的交互融合的共同目标。轨道交通行业承担了举足轻重的使命任务,中国轨 交行业进入到高速发展的黄金期,铁路干线、城市轨交和城际列车组成国内的 综合运输网形成,为近代经济发展的起到了基石作用。 我国的轨道交通制造行业在“一带一路”倡议的统盘下,跨国企业,国有 企业以群雄逐鹿的方式在全球范围内展开了激烈的竞争。本文论述了轨交业内 的中外合资CB车辆有限公司(以下简称CB公司)在复杂的行业竞争中如何生 存和发展,对其发展战略进行研究,提出中外合资企业如何制定未来可持续发 展的战略及其战略实施保障。 本文以轨交装备行业的制造型企业CB公司为研究对象,首先,以国内外发 展战略的理论和相关文献作为基础,结合业内普遍实践和战略理论的观点,阐 述CB公司未来发展战略的意义和重要性。而后阐述了CB公司的市场形势、股 东情况、发展历程等现状情况的调研,也分析了CB公司当前在发展中存在的痛 点问题:受外部因素影响明显,增长缓慢,应变能力不强;整体制造装备链不 完整;抗风险压力能力较弱和信息化水平相对落后。其次,选取了PEST分析法 和波特的五种力量模型分析法,详细剖析了CB公司所处于的外部环境,也对公 司内部的资源和能力等因素的内部环境进行了剖析,还采用SWOT分析模型对 公司所面临的风险和挑战、自身存在的优势和劣势进行研究,形成战略分析矩 阵,为战略的选择制定提供全面的分析研究。最后,根据发展环境分析的结果, 以公司的使命和愿景为基准,设定战略目标,进而制定因地制宜、实事求是的 增长型战略、低成本和差异化战略组合、一体化战略的合理选择,并从组织运 营、财务资本、企业文化、人力资源、技术创新、信息建设等诸多方面进行实 施并提供全方位保障。 本文以理论和实践为支撑,对CB公司进行多角度全方位的分析和总结,针 对公司的未来发展,制定了CB公司发展战略,对公司自身及其行业具有一定的 II 启示与借鉴的参考价值。 关键词: 轨道交通、发展战略、战略实施保障、SWOT分析 III Abstract Study on Developmentstrategy of CB Vehicle Co. Ltd Since the 21th century, the global economy has stepped intothe stage of diversified development. Meanwhile, the information revolution has aroused the recovery of the industry, and the world economy opened a new wave.China's economy seized the opportunity to take the "five-year plan" as the development basis, to optimize the industrial structure, market is the key in the allocation of resources, China macro-control plays the important role. With the proposal of "made in China 2025" and the "the Belt And Road Initiate" strategy, two goals that the global governance scenario for building a community with a shared future for mankind and the mutual integration of civilizations have been achieved.The rail transit industry in China also entered the golden period of high-speed development, and the railway line, urban rail transit and intercity trainsitcomposed the domestic comprehensive transport network, which became the cornerstone of modern economic development. China's railway manufacturing industry is under"the Belt And Road Initiate" strategy, multinational enterprises, and state-owned enterprises are in a intense competition in the global scope.This paper discusses the strategic planning of sino-foreign joint venture CB vehicle co., LTD. (hereinafter referred to as CB company) in the railway industry to survive and grow in the complicated industry competition, and proposed how to make the strategy and guarantee of the future sustainable development of sino-foreign joint ventures. This paper focuses on CB company, a manufacturing enterprise in the railway equipment industry. Firstly, On the basis of domestic and foreign development strategy theories and related literature, this paper expounds the significance and importance of CB's future development strategy in combination with the general practice in the industry and the viewpoint of strategic management.Then, this paper discusses the current situation of CB company, including market situation, shareholder situation and development process, and analysis the existing pain points in the development: It is obviously influenced by external factors, the growth rate of institutional constraints is slow.The overall manufacturing equipment chain is not complete. The ability to resist risk and pressure is weak and the informatization is relatively undeveloped.Secondly, the CB companyanalysis of external environment adopts the PESTand five-force model, and meanwhile the company's internal professtioal ability, enterprise operation status and resource factors are dissected. SWOT analysis model is adopted to research the risks and challenges, as well as the IV advantages and disadvantages, in order to form a strategic analysis matrix and provide a comprehensive analysis and research for strategy choice. Finally, according to the result of environmental analysis, on the basis of the company's mission and vision, set strategic goals, formulate the practical and realistic growth strategy, low cost and differentiation strategy, integration strategy, and provide the comprehensive guarantees from the organization's operations, financial capital, enterprise culture, human resources, technology innovation, information construction and so on. Based on the theory and practice, this paper makes a comprehensive analysis and summary of CB company, and makes the development strategy for the future development of the company, which has certain enlightenment and reference value for the company and the industry. Keywords: Railwaytransportation / development strategy / strategy implementation guarantee / SWOT analysis V 目 录 第1章 绪论________________________________ _____________ 1 1.1 研究背景与意义________________________________ ____ 1 1.1.1 研究背景________________________________ _______ 1 1.1.2 研究意义________________________________ _______ 2 1.2 研究内容与研究方法________________________________ 2 1.2.1 研究内容________________________________ _______ 2 1.2.2 研究方法________________________________ _______ 4 第2章 相关基础理论和研究文献综述 _______________________ 5 2.1 战略基础理论回顾________________________________ __ 5 2.1.1 战略理论发展________________________________ ___ 5 2.1.2 战略管理过程________________________________ ___ 5 2.1.3 战略管理工具________________________________ ___ 6 2.2 研究文献综述________________________________ ______ 8 2.2.1 国外文献综述________________________________ ____ 8 2.2.2 国内文献综述________________________________ ____ 9 第3章 CB公司当前发展现状及存在问题 ____________________ 10 3.1 CB公司发展现状概述 _______________________________ 10 3.1.1 CB公司概况 ____________________________________ 10 3.1.2 CB公司股东公司概况 ____________________________ 10 3.1.3 CB公司发展历程 ________________________________ 11 3.1.4 CB公司产品概述 ________________________________ 12 3.2 CB公司发展存在问题 _______________________________ 13 第4章 CB公司发展环境分析 ______________________________ 15 4.1 CB公司外部环境分析 _______________________________ 15 4.1.1 PEST分析 ______________________________________ 15 VI 4.1.2 波特五力模型 __________________________________ 19 4.2 CB公司内部环境分析 _______________________________ 22 4.2.1 CB公司内部资源分析 ____________________________ 22 4.2.2 CB公司内部能力分析 ____________________________ 23 4.3 CB公司SWOT分析 ___________________________________ 24 4.3.1 CB公司的优势和劣势 ____________________________ 24 4.3.2 CB公司的机遇和威胁 ____________________________ 28 4.3.3 SWOT分析矩阵 __________________________________ 30 第5章 CB公司战略制定及实施保障 ________________________ 31 5.1 CB公司发展战略制定 _______________________________ 31 5.1.1 CB公司发展战略制定原则 ________________________ 31 5.1.2 CB公司发展战略目标 ____________________________ 32 5.1.3 CB公司发展战略制定 ____________________________ 35 5.2 CB公司发展战略实施及保障措施 _____________________ 37 5.2.1 CB公司发展战略实施 _______