会展业作为现代流通服务业的全新拓展，以其特有的“富矿效应”，近10年 来在我国发展迅猛，以平均每年20%的超速发展，日益向专业化、规模化、品牌 化和国际化方向迈进。随着节能环保、绿色低碳成为未来经济发展的主要趋势， 作为“朝阳产业”的会展业的发展趋势将更加重视绿色、低碳、环保，朝着可循 环、可持续的环境友好型绿色产业方向发展。 中国对外贸易集团是隶属商务部的国有企业，主要业务是主办各类大型专业 展览；运营中国进出口商品交易会（以下简称广交会）展馆；通过旗下全资子公 司、参股(控股）公司经营展览类工程、餐饮酒店、商旅广告、物业经营、进出 口贸易等会展产业链系列业务。广交会是中国对外贸易集团面向全球提供商品展 示、商务洽谈、产品推介等服务贸易业务的主要平台，广交会所有业务由集团负 责具体实施。 本论文拟从中国对外贸易集团广交会绿色运营的实践现状入手，通过调研和 理论研究，从展品选择,展馆的节能改造,布展与撤展和展会绿色发展计划的制定 与实施等方面对广交会的绿色运营现状进行剖析,系统分析广交会绿色运营实践 现状以及取得的效果,找出制约绿色运营发展面临和存在的主要问题，如低碳环 保发展意识有待加强；缺乏全过程、全方位联合的执行和监督等。借鉴国际先进 经验和成功做法，以降低污染、保护环境为主要目标，以广交会运营过程中的绿 色运营为主要内容，提出展会绿色运营的对策和建议，分别从广交会绿色运营管 理体系规划与设计、运行与控制、维护与优化进行阐述。通过提升场馆功能，打 造绿色展馆；布展、展示、撤展全过程绿色管理；绿化展会产业全服务链；智慧 广交会助力绿色运营等方面来进行规划设计。同时通过加大培训宣传力度，切实 提高低碳环保意识；严格管理，从源头上推进绿色发展；完善节能节材绿化的操 作规程、应急预案，形成良好绿色氛围等方面构建广交会绿色运营管理体系。 通过建立和完善绿色会展发展的相关制度；充分利用信息化技术，提升展会 智慧化水平；实施生态管理模式；加大绿色会展人才培养力度等措施，确保广交 会绿色运营管理体系的落实和固化。稳步推进广交会绿色运营管理，实现提升其 综合竞争力和国际声誉的目标。 关键词：广交会，绿色会展，运营管理 EMBA学位论文 作者：颜彤 中国对外贸易集团广交会绿色运营管理研究 III RESEARCH ON THE GREEN OPERATION AND MANAGEMENT OF CHINA FOREIGN TRADE GROUP CANTON FAIR Abstract The convention and exhibition industry, as a creative innovation of the modern circulation service industry, has developed rapidly in China in the past 10 years by virtue of its particular "Bonanza effect". It not only grows at an average annual rate of 20%, but also continuously marches towards the realm of internationalization, specialization, scale, and branding. Considering that the future economy will have more room for improvement in terms of energy saving, environmental protection and low carbon, as an emerging industry, the convention and exhibition industry will also focus on low-carbon and environmental protection, more importantly implement a recyclable and sustainable environment-friendly strategy. China Foreign Trade Centre (Group), a business entity affiliated to CFTC, mainly organizes large specialized exhibitions and operates the China Import and Export Fair (hereinafter referred to as the Canton Fair) Complex. It also covers business such as exhibition design & construction, advertising, import and export, business travelling, hotel, restaurant, property etc. through its subsidiary, holding company, or joint-stock company. The Canton Fair co-sponsored by the Ministry of Commerce, is hosted by China Foreign Trade Group. It is a major platform for global trade in service like merchandise display, business communication, product introduction. Meanwhile, the thesis analyzes that current status by doing researches and theoretical studies. It includes the exhibit selection of exhibitors and buyers, energy-saving renovation of the pavilion, deployment and dismantling of exhibitions, and the formulation and implement of exhibition green development plans. In this condition, we can find out the major problem which restrict the development and existence of green operations including the lack of environmental consciousness, industry standards, overall implement and supervision as well as the EMBA学位论文 作者：颜彤 中国对外贸易集团广交会绿色运营管理研究 IV development bottlenecks and regulatory blind spots. In order to reduce pollution and protect the environment, this thesis offer some advice about green operations of Canton Fair by analyzing the development trend of the convention and exhibition industry, international advanced experience and successful practices. This thesis states in three aspects of green operation in Canton Fair: the design and organization of operation and management system, operation and control as well as maintenance and optimization. With the improvement of venues’ functions; the management of the entire process of setting up, displaying, and dismantling; the full service chain of the exhibition industry; and the smart Canton Fair which help with green operations for planning and design, a new operation system can be created. Nevertheless, the operation system can be complimented by increased publicity which enhance the environmental consciousness, strict management, impeccable operation standards, contingency plan and green atmosphere building. Through the establishment and improvement of relevant systems for green exhibitions; making full use of information technology that enhances the intelligence level of exhibitions; implementing ecological management models; increasing the training of talents and other measures to ensure the implementation and solidification of the Canton Fair green operation management system. Comprehensively, systematically and orderly promote the green development of the Canton Fair, and improve the comprehensive competitiveness and international reputation of the Canton Fair. Keywords： Canton Fair, green exhibition ,operation management EMBA学位论文 作者：颜彤 中国对外贸易集团广交会绿色运营管理研究 V 目 录 中文摘要 ................................................ II Abstract ................................................ III 第一章 绪论 .............................................. 1 1.1 研究背景与意义 .............................................. 1 1.1.1 研究的背景 .............................................. 1 1.1.2 研究的意义 .............................................. 3 1.2 研究思路、方法与内容 ........................................ 4 1.2.1 研究思路 ................................................ 4 1.2.2 研究方法 ................................................ 5 1.2.3 研究内容 ................................................ 5 第二章 相关理论综述 ...................................... 7 2.1 国内外研究现状 .............................................. 7 2.1.1 国外研究现状 ............................................ 7 2.1.2 国内研究现状 ............................................ 8 2.2 相关理论基础 ................................................ 9 2.2.1 绿色经济与循环经济理论 .................................. 9 2.2.2 可持续发展理论 ......................................... 10 2.2.3 运营管理理论 ........................................... 10 2.2.4 绿色运营管理理论 ....................................... 11 第三章 中国对外贸易集团广交会绿色运营现状分析 ........... 12 3.1 广交会概况 ................................................. 12 3.2 广交会绿色运营管理现状 ..................................... 14 3.2.1 广交会绿色发展计划 ..................................... 14 3.2.2广交会绿色运营实践及效果分析 ............................ 15 3.3 广交会绿色运营管理面临和存在的主要问题 ..................... 19 EMBA学位论文 作者：颜彤 中国对外贸易集团广交会绿色运营管理研究 VI 第四章 中国对外贸易集团广交会绿色运营内外部环境分析 ..... 21 4.1 广交会绿色运营管理外部环境分析 ............................. 21 4.1.1 政治(Political)因素 .................................... 21 4.1.2 经济(Economic)因素 ..................................... 22 4.1.3 社会(Social)因素 ....................................... 22 4.1.4 技术(Technological)因素 ................................ 22 4.2 广交会绿色运营管理SWOT分析 ................................ 23 4.2.1 优势（Strengths）因素 .................................. 23 4.2.2 劣势（Weaknesses）因素 ............................