本文运用全面质量管理理论和项目质量管理理论对H出版社图书出版项目质 量管理进行应用研究，在H出版社质量管理现状中查找问题并探究成因，结合图 书出版行业外部的行业宏观环境、产业中观环境和市场微观环境新形势分析，依 据图书出版行业高质量发展目标和社会效益考核标准，提出H出版社图书出版项 目质量管理机制的优化策略，并通过图书出版项目《海疆卷》进行实际验证和绩 效考核，实现以社会效益为主，经济效益与社会效益相统一的高质量发展目标。 关键词：新形势；高质量发展；图书质量；项目质量管理；全面质量管理 II Abstract This paper uses the theory of total quality management and project quality management to study the application of the project quality management of H publishing house In the current situation of H Publishing House's quality management, we should find out the problems and explore the causes, analyze the new situation of the macro environment, the meso environment and the micro environment of the market brought by the external environment of the book publishing industry, and put forward the optimization strategy of the quality management mechanism of the book publishing project of H publishing house according to the high quality development goal and the social benefit assessment standard of the book publishing industry, and through the book publishing In order to achieve the goal of high-quality development, which is mainly based on social benefits and the combination of economic benefits and social benefits, the “Haijiang volume” project was verified and evaluated. Keywords：new situation; high quality development; book quality; project quality management; total quality management III 目录 中文摘要...........................................................................................................................I ABSTRACT.....................................................................................................................II 绪论..................................................................................................................................1 一、研究背景...........................................................................................................1 二、研究目的和意义..............................................................................................1 （一）研究目的..............................................................................................1 （二）研究意义..............................................................................................1 三、国内外研究现状..............................................................................................2 （一）国外研究现状......................................................................................2 （二）国内研究现状......................................................................................3 （三）国内外研究现状评述..........................................................................5 四、研究内容及方法..............................................................................................6 （一）研究内容..............................................................................................7 （二）研究方法..............................................................................................7 第一章 相关概念及理论..............................................................................................2 第一节 项目质量管理...........................................................................................9 一、项目质量管理概念..................................................................................9 二、项目质量管理内容..................................................................................9 第二节 全面质量管理...........................................................................................9 一、全面质量管理概念................................................................................10 二、全面质量管理内容................................................................................10 三、全面质量管理特点................................................................................10 第三节 图书出版项目质量管理.........................................................................10 一、图书出版项目质量概念及特点.............................................................11 二、图书出版项目质量管理内容................................................................12 IV 三、图书出版项目质量管理效益考核标准................................................12 本章小结................................................................................................................13 第二章 H出版社概况及图书出版项目质量管理现状.............................................14 第一节 H出版社概况...........................................................................................14 一、H出版社简介........................................................................................14 二、H出版社图书出版项目介绍................................................................14 第二节 H出版社图书出版项目质量管理现状分析...........................................14 一、项目质量方针........................................................................................14 二、项目质量目标........................................................................................14 三、项目质量策划现状................................................................................14 四、项目质量控制现状................................................................................15 五、项目质量改进现状................................................................................15 六、项目质量保证现状................................................................................15 第三节 H出版社图书出版项目质量管理问题及成因分析...............................16 一、项目策划质量问题及成因分析............................................................16 二、项目控制质量问题及成因分析............................................................16 三、项目质量保证问题及成因分析............................................................17 四、项目质量改进问题及成因分析............................................................17 本章小结................................................................................................................17 第三章 H出版社图书出版项目外部环境新形势分析...............................................18 第一节 图书出版行业宏观环境新形势分析.......................................................18 一、图书出版行业政策法规环境分析........................................................18 二、图书出版行业经济环境分析................................................................19 三、图书出版行业社会环境分析................................................................19 四、图书出版行业主要技术发展分析........................................................20 第二节 图书出版产业中观环境新形势分析.......................................................21 V 一、同业竞争程度........................................................................................21 二、新进入者的威胁....................................................................................21 三、替代产品或服务的威胁........................................................................22 四、供应商的议价能力................................................................................22 五、买方的议价能力....................................................................................23 第三节 H出版社图书市场微观环境新形势分析...............................................18 一、国内图书市场新形势分析....................................................................23 二、H出版社图书市场定位分析................................................................24 本章小结................................................................................................................25 第四章 新形势下H出版社图书出版项目质量管理机制优化..................................26 第一节 明确项目质量方针与目标........................