I 摘要 整体而言，我国的医疗器械制造产业相较于发达国家的医疗器械企业而言还存 在很大的差距，行业集中度比较低，企业规模不大等问题突出。但随着我国经济快 速发展，居民生活收入水平不断提升，国民对于健康的重视程度明显提升，大健康 产业发展迅速，带动了国内乃至国际医疗器械行业的快速发展，成为世界医疗器械 的第二大消费国。因此，医疗器械行业日益成为众多国家争夺的朝阳产业，有着广 阔的全球市场前景。而随着我国医疗器械领域“进口替代”日趋衰落，国内医疗企 业如何快速适应复杂多变的国际市场环境、科学有效地应对国际市场挑战，关乎企 业自身发展利益，更关乎国家医疗行业的健康可持续发展，对此问题的研究日益成 为重要议题，有着很强的现实紧迫性。 基于此，本文选取LFYL公司作为研究对象，在对国内外相关文献归纳梳理基 础上，以竞争优势理论、产品生命周期理论等为理论基础，针对LFYL公司现有的 国际化发展战略的基本内容等进行分析，并利用PEST分析法对LFYL公司国际化 发展战略实施外部环境，如：政治、经济、技术和社会等方面进行分析，并对其内 部环境进行分析。然后，本文进一步选取战略实施的文化效能、社会效能、经济效 能三个准则层指标及14个指标层指标，利用AHP—FCE法对LFYL公司国际化发 展战略实施效能进行评估，研究得出目前公司的国际化发展战略实施效能处于较好 水平，但仍存在较大的提升空间。最后，通过前面分析，本文进一步提出从适应多 元文化、开发多元产品、增强竞争优势、重视人才培养等几个方面提升其文化效能； 从进一步加强对目的国市场互补性资产获取能力、加强对企业品牌的塑造与提升、 提供更多的学习机会、加强国际经验的积累等几个方面提升社会效能；从注重提升 市场占有率、缩短市场占有时间、努力缩短投资回收期、提升投资利润率等几个方 面提升经济效能，从而更好地推动LFYL公司国际化发展战略的实施。 关键词：LFYL；国际化发展战略；效能；AHP-FCE 山东理工大学硕士学位论文ABSTRACT II ABSTRACT Asawhole,comparedwiththemedicaldeviceenterprisesindevelopedcountries,the medicaldevicemanufacturingindustryinChinastillhasabiggap,theindustry concentrationisrelativelylow,andtheenterprisescaleisnotlarge.However,withthe rapiddevelopmentofChina'seconomy,thecontinuousimprovementofresidents'living income,thesignificantincreaseofnationalattentiontohealth,therapiddevelopmentof largehealthindustry,whichhasledtotherapiddevelopmentofdomesticandevenmedical equipmentindustry,hasbecomethesecondlargestconsumerofmedicalequipmentinthe world.Therefore,themedicaldeviceindustryisincreasinglybecomingasunriseindustry formanycountries,withabroadglobalmarketprospect.Withthegradualdeclineof "importsubstitution"inthefieldofmedicaldevicesinChina,howtoadapttothecomplex andchangeableinternationalmarketenvironmentquicklyandrespondtothechallengesof theinternationalmarketscientificallyandeffectivelyisrelatedtothedevelopmentinterests oftheenterprisesthemselvesandthehealthyandsustainabledevelopmentofthenational medicalindustry. Basedonthis,thisarticleselectsLFYLcompanyastheresearchobject,onthebasis ofreviewingtherelatedliteratureathomeandabroadsummarized,suchascompetitive advantagetheoryofproductlifecycletheoryasthetheoreticalbasis,forLFYLcompany's existinginternationaldevelopmentstrategyisanalyzed,suchasthebasiccontentandusing PESTanalysisLFYLcompanyinternationalizationdevelopmentstrategyimplementation oftheexternalenvironment,suchas:analysisofpolitics,economy,technologyandsociety, andtheanalysisoftheinternalenvironmentandthen,thisarticlefurtherselectionstrategy implementationcultureefficiencyofthesocialefficiencyEconomicefficiencyoftherule ofthreelayerindexand14indexindicators,usingthemethodofAHP,FCEtoLFYL companyinternationalizationdevelopmentstrategyimplementationeffectiveness evaluation,studiesthecurrentinternationaldevelopmentstrategyimplementationofthe companyatagoodlevelofefficiency,butthereisstillalargeroomtoimproveintheend, throughthepreviousanalysis,thispaperfurtherputsforwardfrommultipleproductsto adapttothemulticulturaldevelopmentenhancethecapacityofcompetitionadvantageto strengtheninternationalcooperationinseveralaspects,suchasimproveitscultural efficiency;Enhancesocialefficiencyfromseveralaspects,suchasfurtherstrengthening 山东理工大学硕士学位论文ABSTRACT III theacquisitionabilityofcomplementaryassetsinthetargetcountrymarket,strengthening thebuildingandpromotionofenterprisebrand,providingmorelearningopportunitiesand strengtheningtheaccumulationofinternationalexperience.Improvingeconomicefficiency fromseveralaspects,suchaspayingattentiontoimprovingmarketshare,shortening marketshare,makingeffortstoshorteninvestmentpaybackperiodandimproving investmentprofitmargin,soastobetterpromotetheimplementationofInternational developmentstrategyofLFYL. Keywords:LFYL；InternationalDevelopmentStrategy；Efficiency；AHP-FCE 山东理工大学硕士学位论文目录 IV 目录 摘要.......................................................................................................................................I ABSTRACT..........................................................................................................................II 目录....................................................................................................................................IV 第一章导论........................................................................................................................1 1.1研究背景和意义......................................................................................................1 1.1.1研究背景.........................................................................................................1 1.1.2研究意义.........................................................................................................2 1.2国外文献综述..........................................................................................................2 1.2.1关于企业的国际化路径与影响因素相关研究............................................2 1.2.2国际化战略实施绩效研究............................................................................3 1.3国内文献综述..........................................................................................................4 1.3.1关于企业进入国际市场模式的研究............................................................4 1.3.2企业国际化发展进程研究............................................................................4 1.3.3企业国际化战略研究.....................................................................................5 1.4文献述评..................................................................................................................6 1.5研究内容、方法及创新点......................................................................................6 1.5.1研究内容.........................................................................................................6 1.5.2研究方法.........................................................................................................7 1.5.3研究创新点.....................................................................................................7 1.6技术路线图..............................................................................................................7 第二章相关概念界定与理论基础......................................................................................9 2.1相关概念界定..........................................................................................................9 2.1.1国际化发展战略............................................................................................9 2.1.2国际化发展战略的目标................................................................................9 2.1.3国际化发展战略的类型................................................................................9 2.2研究理论基础........................................................................................................10 2.2.1竞争优势理论..............................................................................................10 2.2.2产品生命周期理论......................................................................................11 2.2.3不完全竞争市场理论..................................................................................12 2.2.4企业阶段国际化理论............................................