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近年来,我国食品产业高速稳定发展,包括肉制品在内的加工食品已经成为我国城乡 居民日常生活必不可少的组成部分。市场上供应的食品种类显著增加,精深加工产品比例 不断上升,产品向营养、健康、多元、优质、功能化方向发展。在政府的大力关怀下,加 之雄厚的硬件条件和资金优势,A集团在市场环境中有已具有显著的竞争地位和竞争优势。 为了更好地发挥全产业链方面的潜在优势,需要对“智能养殖加工一体化”战略实施进行 监控,A集团提出的“智能养殖加工一体化”战略实施目标势在必行。 本文以A集团为研究对象,对养殖加工行业和企业战略实施的相关理论进行梳理,在 已有成果的基础上,详细阐述了养殖加工行业战略转型的客观要求,以及行业的基本特点 和发展趋势。基于此,文中运用PEST分析工具,剖析A集团“智能养殖加工一体化”战 略实施的必要性,从主要竞争对手的战略转型成果出发,采用案例分析法及实践参与法, 结合研究成果及平衡计分卡战略工具,实地研究“智能养殖加工一体化”战略转型的内容, 并构建了“智能养殖加工一体化”战略体系,从而推动了该战略的实施。在实施过程中, 首先,明确了如何实现“智能化”和“一体化”目标;其次,分析了重点项目的空间布局 和资源整合情况;最后,分别从养殖、屠宰加工、熟品加工等方面,论述了各产业链之间 全方位系统化的联动机制及智能化的实际应用。通过理论与实践相结合,剖析“智能养殖 加工一体化”战略实施过程中存在的问题及原因,这对该集团的发展具有一定指导作用。 根据以上内容,本文提出了有益于A集团“智能养殖加工一体化”战略实施的意见和 建议,主要包括加强风险量化评估,进一步提升风险控制能力;提高人员技术水平,实现 更加精细的标准化流程;全面强化成本管控机制,提高效益目标;加速产品整合开发,加 大研发投入力度;建立产业联动机制,推动企业协同发展;优化系统化保障机制,实现智 能化高效发展。 关键词:智能化;一体化;战略实施 IV ABSTRACT Inrecentyears,mycountry'sfoodindustryhasdevelopedrapidlyandsteadily,processed foodsincludingmeatproductshavebecomeanindispensablepartofthedailylivesofurbanand ruralresidentsinmycountry.Thetypesoffoodsavailableonthemarkethaveincreased significantly,theproportionofrefinedanddeep-processedproductshascontinuedtorise,the productshavedevelopedinthedirectionofnutrition,health,diversity,quality,andfunctionality. Underthevigorouscareofthegovernment,combinedwithstronghardwareconditionsandcapital advantages,GroupAhasasignificantcompetitivepositionandcompetitiveadvantageinthe marketenvironment.Inordertogivefullplaytothepotentialadvantagesoftheentireindustry chain,theimplementationofthe"integrationofintelligentbreedingandprocessing"strategy needstobemonitored.Theimplementationgoalofthe"integrationofintelligentbreedingand processing"strategyproposedbyGroupAisimperative. ThispapertakesGroupAastheresearchobject,sortsouttherelevanttheoriesonthe implementationofthestrategyoftheaquacultureprocessingindustryandenterprises,onthebasis oftheexistingresults,elaborateontheobjectiverequirementsofthestrategictransformationof theaquacultureprocessingindustryandthebasiccharacteristicsanddevelopmenttrendsofthe industry.Basedonthis,thepaperusesthePESTanalysistooltoanalyzethenecessityofthe implementationofAGroup's"intelligentaquacultureandprocessingintegration"strategy,starting fromthestrategictransformationresultsofmajorcompetitors,adoptingcaseanalysismethodand practiceparticipationmethod,combiningresearchresultsandbalanceplanAsub-cardstrategy tool,fieldresearchonthecontentofthe"smartfarmingandprocessingintegration"strategic transformation,theestablishmentofa"smartfarmingandprocessingintegration"strategicsystem, thuspromotingtheimplementationofthisstrategy.Duringtheimplementationprocess.Firstly,it wasclearhowtoachievethegoalsof"intelligence"and"integration;Secondly,itanalyzedthe spatiallayoutandresourceintegrationofkeyprojects;Finally,fromtheaspectsofbreeding, slaughteringprocessing,cookedproductsprocessing.Discussestheall-roundsystematiclinkage mechanismandthepracticalapplicationofintelligencebetweenvariousindustrialchains. Throughthecombinationoftheoryandpractice,theanalysisoftheproblemsandreasonsinthe implementationofthe"integrationofintelligentbreedingandprocessing"strategyhasacertain guidingroleforthedevelopmentofthegroup. Basedontheabove,thepaperputsforwardopinionsandsuggestionsthatareconduciveto theimplementationofGroupA's"intelligentaquacultureandprocessingintegration"strategy, V whichmainlyincludesstrengtheningthequantitativeassessmentofrisksandfurtherimproving riskcontrolcapabilities;Improvingthetechnicallevelofpersonnelandachievingamorerefined standardizationprocess;Comprehensivelystrengthenthecostmanagementandcontrol mechanismandimprovetheefficiencytarget;Accelerateproductintegrationanddevelopment, increaseR&Dinvestment;Establishanindustriallinkagemechanismtopromotecollaborative developmentofenterprises;Optimizethesystematicguaranteemechanismtoachieveintelligent andefficientdevelopment. KEYWORDS:Intelligent,Integration,Strategyimplementation VI 目录 第一章绪论.....................................................................................................................................1 第一节研究背景.....................................................................................................................1 第二节研究目的及意义.........................................................................................................2 一、研究目的.....................................................................................................................2 二、研究意义.....................................................................................................................2 第三节文献综述.....................................................................................................................3 一、国外对企业战略实施的研究....................................................................................3 二、国内对企业战略实施的研究....................................................................................3 三、国内外对“养殖加工”的研究................................................................................4 第四节研究方法及创新点.....................................................................................................6 一、研究方法.....................................................................................................................6 二、研究创新点.................................................................................................................6 第五节研究内容及结构路线图.............................................................................................6 第二章A集团“智能养殖加工一体化”战略............................................................................8 第一节A集团战略发展概述.................................................................................................8 一、发展简史.....................................................................................................................8 二、主要业务板块.............................................................................................................9 三、战略转型的客观要求.................................................................................................9 第二节养殖加工业的战略转型...........................................................................................11 一、行业基本特点与发展趋势......................................................................................11 二、主要竞争对手的战略转型......................................................................................13 第三节“智能养殖加工一体化”战略的基本内容..........................................................15 一、“智能养殖加工一体化”战略概念及分析工具..................................................15 二、“智能养殖加工一体化”的必要性......................................................................17 三、“智能养殖加工一体化”的战略转型..................................................................19 四、“智能养殖加工一体化”战略体系的构建..........................................................19 第四节本章小结..............................................................