I 摘要 Y银行西双版纳分行自成立以来，已经满十年，业务实现了持续发展壮大， 这与该行基层员工的工作密切相关。基层员工是银行工作最直接的执行者，其 专业素养、服务能力和服务态度影响着客户的选择。但近年来，对比同行，该 分行基层员工却出现了人才大量流失、工作积极性普遍不高等现象，影响了银 行的工作效率和长期持续发展的基础。从管理学角度看，高效的激励机制是员 工选、用、留重要手段，员工行为是由激励措施推动的，员工大量流失和积极 性普遍不高一般是企业的激励机制出现了问题，因此，认真分析Y银行西双版 纳分行基层人员的激励机制是否存在的问题，以及分析问题产生的原因，并根 据当前政策环境调整激励措施、以促进基层员工工作效率提高，进而改进银行 工作效率，对Y银行西双版纳分行绩效管理具有重要的实践和理论意义。 本文以Y银行西双版纳分行为研究对象，基于角色理论、激励相关理论， 通过文献研究法、访谈法和问卷调查法，对该分行基层员工的激励措施和激励 机制存在的问题进行深入分析，围绕“怎么样”和“为什么”的逻辑，得到如下结论： （1）该分行激励机制主要存在的问题是：激励目标单一、激励主体单一、 激励形式单一，基层员工对该行激励机制的接受度低。 （2）基于机制机制存在的问题，改善措施是将Y银行西双版纳分行的激励 目标划分为多次层的目标体系，围绕激励目标，对基层员工按需求进行多群体、 多方式和多因素进行分散激励，应该从该行的薪酬体系、人岗匹配度、晋升渠 道、培训体系、福利制度、企业文化和精神激励等方面全方位提升和改进，从 而构建出一个多目标、多元化、具有丰富的激励形式和吸引力的激励机制，形 成基层员工角色认可的环境和氛围，改变基层员工的内在心理状态，增强员工 的自我价值感并产生工作满意度，从而从多方面提升银行竞争力。 本文的意义在于，通过理论分析提出完善Y银行西双版纳分行基层员工激 励机制的措施，以期改变员工的角色行为，提高工作效率，使银行能获取更高 收益和更好的地区品牌效益，从而丰富银行激励模式理论结构、实践方式的个 案研究样本。希望本文能对其他地区商业银行在基层员工的激励管理优化方面 带来一定的参考价值。 关键词：Y银行西双版纳分行；基层员工；激励机制 Abstract II Abstract SincetheestablishmentofYBankinXishuangbannabranch,ithasbeenmore thantenyears,andthebusinesshasachievedsustainabledevelopmentandgrowth, whichiscloselyrelatedtotheworkofthebank'sgrassrootsemployees.The grassrootsstaffisthemostdirectexecutorofthebankwork,whoseprofessional quality,serviceabilityandserviceattitudeaffectthechoiceofcustomers.However, inrecentyears,comparedwithpeers,thebasic-levelstaffsofthebranchhave experiencedalargenumberofbraindrainandlowenthusiasm,whichhasaffectedthe bank'sworkefficiencyandlong-termsustainabledevelopment.Fromtheperspective ofmanagement,anefficientincentivemechanismisanimportantmeansfor employeestoselect,useandstay.Employees'behaviorisdrivenbyincentive measures.Alargenumberofemployeesarelostandtheirenthusiasmisgenerallynot high.Generally,thereareproblemsintheincentivemechanismoftheenterprise. Therefore,thispapercarefullyanalyzeswhetherthereareproblemsintheincentive mechanismofthegrassrootspersonnelofYBankinXishuangbannabranchandthe reasonsfortheproblems,Itisofgreatpracticalandtheoreticalsignificancefor performancemanagementofYBankinXishuangbannabranchtoadjusttheincentive measuresaccordingtothecurrentpolicyenvironmentsoastoimprovethework efficiencyofbasic-levelstaffsandimprovetheworkefficiencyofthebank. BasedontheRoletheoryandincentiverelatedtheory,thispaperanalyzesthe problemsoftheincentivemeasuresandincentivemechanismofthebasic-levelstaffs ofYBankinXishuangbannabranchbymeansofliteratureresearch,interviewand questionnairesurvey.Focusingonthelogicof"how"and"why",thefollowing conclusionsaredrawn: （1）Themainproblemsofthebranch'sincentivemechanismare:single incentiveobjective,singleincentivesubject,singleincentiveform,andlow Abstract III acceptanceofthebank'sincentivemechanismbybasic-levelstaffs. （2）Basedontheproblemsexistinginthemechanismandmechanism,the improvementmeasuresaretodividetheincentiveobjectivesofYBankin Xishuangbannabranchintomulti-levelobjectivesystems.Aroundtheincentive objectives,thebasic-levelstaffsshouldbeencouragedinmultiplegroups,waysand factorsaccordingtotheirneeds.Thecompensationsystem,personnelpostmatching degree,promotionchannels,trainingsystem,welfaresystem,corporatecultureand essenceofthebankshouldbeconsideredInthisway,wecanbuildamulti-objective, diversifiedandattractiveincentivemechanism,formanenvironmentandatmosphere forgrassrootsemployeestorecognizetheirroles,changetheirinternalpsychological state,enhancetheirsenseofself-worthandjobsatisfaction,soastoimprovethe competitivenessofbanksinmanyways. Thesignificanceofthispaperistoproposemeasurestoimprovetheincentive mechanismofgrassrootsemployeesofYBankinXishuangbannabranchthrough theoreticalanalysis,inordertochangetherolebehaviorofemployees,improvework efficiency,enablebankstoobtainhigherprofitsandbetterregionalbrandbenefits,so astoenrichthecasestudysamplesoftheoreticalstructureandpracticalmodeofbank incentivemodel.Ihopethatthispapercanbringsomereferencevaluetoother regionalcommercialbanksintheoptimizationofincentivemanagementof Basic-levelstaffs. Keywords:YBankinXishuangbannabranch;Basic-levelstaff;Incentive mechanism 目录 IV 目录 第一章绪论...........................................................................................1 第一节研究背景和意义....................................................................................1 一、研究的背景......................................................................................................................1 二、研究意义..........................................................................................................................2 第二节研究内容和技术路线............................................................................3 一、研究内容..........................................................................................................................3 二、技术路线..........................................................................................................................3 第三节研究方法................................................................................................4 一、文献研究法......................................................................................................................4 二、访谈调查法......................................................................................................................5 三、问卷调查法......................................................................................................................5 第四节本文的创新点........................................................................................5 第二章国内外研究综述和理论基础.....................................................6 第一节国内外文献研究综述............................................................................6 一、国外文献研究综述..........................................................................................................6 二、国内文献研究综述..........................................................................................................8 三、文献研究评述................................................................................................................10 第二节相关理论基础.......................................................................................11 一、基层员工概念................................................................................................................11 二、激励理论和激励机制....................................................................................................12 三、角色理论........................................................................................................................14 第三章Y银行西双版纳分行基层员工激励机制现状与存在问题............19 第一节Y银行西双版纳分行基层员工队伍基本情况...................................19 一、Y银行西双版纳分行基本情况....................................................................................19 二、Y银行西双版纳分行基层员工基本情况....................................................................20 目录 V 第二节Y银行西双版纳分行员工激励机制的现状调查...............................25 一、问卷调查基