企业之间的竞争归根到底是人才的竞争，如何激励员工，尤其是 基层员工，提高工作积极性，是企业管理者必须解决的管理重点。本 文以“理论基础-实例分析-优化方案-保障制度”为研究框架，以赫 兹伯格的双因素理论为指导，以ZY公司基层员工为研究对象，采用 文献研究及调查问卷方式，探索构建一个高效的基层员工激励方案。 首先，从赫兹伯格的双因素理论出发，阐明本文的选题背景，并 对研究的理论与实践意义进行论述，注重对国内外的研究现状进行概 述和分析；其次，阐明ZY公司的基本情况，通过对公司基层员工进 行满意度调查，分析基层员工激励现状，并从保健因素、激励因素两 个方面的调研结果进行总结，根据调研结果，全面阐述ZY公司当前 的基层员工激励现状存在的问题及原因，主要集中在薪资福利、工作 环境、绩效考核、培训学习、沟通、职业生涯等方面需要完善；最后， 在前期大量工作的基础上，从保健与激励两个因素出发，提出ZY公 司基层员工激励优化方案，一方面完善薪资、福利、工作环境等基础 人力资源建设，保证保健因素的有效性；另一方面通过完善绩效考核、 增强培训学习、加强沟通、可持续的职业生涯管理等方式，优化激励 方案，充分发挥激励因素的作用，并阐述了激励优化方案的配套措施 和保障制度，为改进ZY公司基层员工激励现状提供方法和思路，也 为行业内其他公司基层员工激励方案的设计和优化提供借鉴。 关键词：人力资源管理，双因素理论，基层员工激励，激励优化 基于双因素理论的ZY公司基层员工激励体系优化研究 II ABSTRACT Inthefinalanalysis,thecompetitionbetweenenterprisesisthe competitionoftalents.Howtomotivateemployees,especiallygrass-roots employees,andimprovetheirenthusiasmforworkisthemanagement focusthatenterprisemanagersmustsolve.Thisarticleuses"theoretical basis-exampleanalysis-optimizationscheme-guaranteesystem"asthe researchframework,guidedbyHerzberg'stwo-factortheory,andtaking ZY'sgrass-rootsemployeesastheresearchobject,usingliterature researchandquestionnairestoexploreandbuildaEfficientgrassroots employeeincentiveplan. First,startingfromHerzberg'stwo-factortheory,clarifythe backgroundofthistopic,anddiscussthetheoreticalandpractical significanceoftheresearch,focusingontheoverviewandanalysisofthe currentresearchstatusathomeandabroad;second,thebasicsituationof ZYcompanyBasedonthesatisfactionsurveyofthecompany's grassrootsemployees,analyzethecurrentsituationofgrassroots employees'incentives,andsummarizethesurveyresultsofhealthfactors andincentivefactors.Basedonthesurveyresults,comprehensively explaintheexistingproblemsofthecurrentgrassrootsemployees' motivationstatusinZYCompanyAndthereasons,mainlyfocusedon salaryandbenefits,workenvironment,performanceevaluation,training andlearning,communication,careerandotheraspectsneedtobe III improved;finally,basedonalargenumberofpreviouswork,starting fromthetwofactorsofhealthandincentives,putforwardZYcompany grassrootsEmployeeincentiveoptimizationplan,ontheonehand,to improvebasichumanresourceconstructionsuchassalary,benefits,and workingenvironmenttoensuretheeffectivenessofhealthcarefactors;on theotherhand,byimprovingperformanceassessment,enhancingtraining andlearning,strengtheningcommunication,andsustainablecareer management,etc.,Optimizetheincentiveplan,givefullplaytoTherole oftheincentivefactors,andexplainedthesupportingmeasuresand guaranteesystemoftheincentiveoptimizationscheme,toprovide methodsandideasforimprovingthecurrentsituationofgrass-roots employeesinZYcompany,andtoprovidereferenceforthedesignand optimizationofgrass-rootsemployees'incentiveschemesinother companies. KeyWords:humanresourcemanagement,two-factortheory,grassroots employeeincentive,incentiveoptimization I 目录 摘要..............................................................................................................................I ABSTRACT......................................................................................................................II 第一章绪论..................................................................................................................1 1.1研究背景.........................................................................................................1 1.2研究目的和意义.............................................................................................1 1.2.1研究目的..............................................................................................2 1.2.2研究意义..............................................................................................2 1.3国内外研究现状.............................................................................................2 1.3.1国外研究现状......................................................................................3 1.3.2国内研究现状......................................................................................4 1.3.3国内外研究评述...................................................................................6 1.4研究方法..........................................................................................................6 1.5研究内容与论文结构......................................................................................7 1.5.1研究内容...............................................................................................7 1.5.2论文结构...............................................................................................7 第二章概念界定及理论基础......................................................................................8 2.1概念界定.........................................................................................................8 2.1.1激励......................................................................................................8 2.1.2基层员工..............................................................................................9 2.2双因素理论...................................................................................................11 2.2.1产生背景............................................................................................11 2.2.2核心内容.............................................................................................11 2.2.3双因素区分及相互关系.....................................................................12 2.2.4双因素理论的实践意义.....................................................................12 第三章ZY公司基层员工激励现状分析...................................................................14 3.1企业介绍.......................................................................................................14 3.1.1ZY公司基本情况...............................................................................14 II 3.1.2ZY公司组织架构情况.......................................................................14 3.1.3ZY公司人力资源结构.......................................................................15 3.2ZY公司基层员工激励现状简介..................................................................17 3.2.1物质激励............................................................................................17 3.2.2精神激励............................................................................................18 3.3调查问卷的设计与实施...............................................................................18 3.3.1调查问卷的设计说明........................................................................18 3.3.2研究样本的基本情况........................................................................19 3.3.3调查问卷的信度与效度检验............................................................20 3.3.4调研结果分析....................................................................................20 第四章ZY公司基层员工激励方案问题及原因分析...............................................24 4.1ZY公司基层员工激励方案问题分析..........................................................24 4.1.1基于保健因素方面.............................................................................24 4.1.2基于激励因素方面.............................................................................25 4.2ZY公司基层员工激励问题原因分析..........................................................26 4.2.1外部发展环境瓶颈.........................................