移动互联网时代，通信行业作为人连接万事万物的桥梁纽带，将扮演着越来越重 要的作用。因为通信行业直接关系到广大人民群众日常生活中的衣食住行等方方面 面，有任何变化其影响面相对来说是巨大的，会带来较大的社会负面反应，如网络环 境污染、垃圾短息泛滥、电磁场污染、电能过度浪费等。其次,在如今市场经济环境 全球化大背景下，大多数企业面临着来自全球营商环境的竞争压力，以致于这些参与 全球竞争的企业为保证自己能够活下去就必须以获取利益为其首要发展方向，所以自 然而然的忽略了其利益相关者的多方面利益，更不能践行企业的社会责任。再者，通 信行业企业社会责任按照国际标准每年都在发布，但很多情形下存在失灵的现象。究 其原因，大多数情况都是制度与人文脱钩，出现制度“失魂”现象。我们不可否认西 方研究推行的企业社会责任各种制度有其非常理性、实用的一方面，但在我国文化背 景下，相关制度的设计应该回归文化传统这一非正式制度才是消解困境的重要途径。 儒家文化经过两千五百多年的阐释和发展，它代表了中国人的核心价值观，这种 核心价值观是同中国人的历史和文化处境，以及生活生存条件相符合的，所以成为了 中国文化的主体部分，在塑造和形成民族精神方面起到了底层逻辑的作用。本文通过 梳理中国和西方企业社会责任形成、企业社会责任评价及方法的发展过程，分析了西 方企业社会责任评价底层逻辑与我国企业社会责任评价底层逻辑的异同之处，阐释了 我国企业社会责任内涵同儒家文化内涵的一致性，在打通传统中国儒家文化同西方企 业社会责任内在对应关系前提下，将利益相关者理论、企业公民理论、可持续发展理 论、社会契约理论等西方企业社会责任相关理论作为基础，应用问卷调查法、专家打 分法、层次分析法、模糊综合评价法，结合当下通信行业企业社会责任履行现状及产 生的原因，以儒家“信”“和”文化非正式制度内涵为维度，构建了 20 个具体指标， 对中国移动 S 市分公司进行了实证研究，得出相应的评价结果。将传统文化这一非正 式制度与西方企业社会责任相关理论和制度相融合，构建适合本地文化背景的企业社 会责任评价指标体系具有较大的理论价值和现实意义。 关键词：中国移动 S 市分公司 信 和 社会责任 利益相关者 评价II ABSTRACT In the era of mobile Internet, the communication industry, as a bridge connecting people with everything, will play an increasingly important role. Because the communication industry is directly related to the people's daily life, such as clothing, food, housing and transportation, any change of its impact is relatively huge, which will bring great negative social reactions, such as network environmental pollution, garbage short message flooding, electromagnetic pollution, excessive waste of electric energy, etc. Secondly, under the background of globalization of market economy environment, most enterprises are facing the pressure of competition from the global business environment, so that the enterprises participating in the global competition must take obtaining interests as their primary development direction to ensure that they can survive. Therefore, they naturally ignore the interests of their stakeholders in many aspects, and can not practice the social responsibility of enterprises.Moreover, the corporate social responsibility of communication industry is published every year according to international standards, but in many cases, there are failures. Most of the reasons are that the system and the humanities are uncoupled, resulting in the phenomenon of "losing the soul" of the system. We can not deny that the western research and implementation of various systems of corporate social responsibility have their very rational and practical aspects, but under the cultural background of our country, the design of the system should return to the cultural tradition, which is an important way to solve the dilemma. After more than 2500 years of interpretation and development, Confucian culture represents the core values of the Chinese people. This core value is consistent with the Chinese history and cultural situation, as well as the living conditions. Therefore, it has become the main part of Chinese culture and plays a role of underlying logic in shaping and forming the national spirit. By combing the formation of corporate social responsibility and the development process of Corporate Social Responsibility Evaluation and methods in China and the west, this paper analyzes the similarities and differences between the underlying logic of Western Corporate Social Responsibility Evaluation and that of China's corporate social responsibility evaluation, as well as the consistency of the connotation of Chinese Corporate Social responsibility and Confucian culture Based on stakeholder theory, corporate citizenship theory, sustainable development theory, social contract theory and other western corporate social responsibility theories, questionnaire survey method, expertIII scoring method, analytic hierarchy process, fuzzy comprehensive evaluation method are used as the approaches, combined with the current situation and causes of corporate social responsibility in the communication industry Taking the connotation of Confucian "Xin" and "he" culture as the dimension, this paper constructs 20 specific indicators, conducts an empirical study on China Mobile s City branch, and obtains the corresponding evaluation results. It is of great theoretical value and practical significance to combine the traditional culture, an informal system, with the relevant theories and systems of western corporate social responsibility to construct an evaluation index system of corporate social responsibility suitable for the local cultural background. KEYWORDS: China Mobile s City Branch Trust Harmony Social Responsibility Stakeholder EvaluateIV 目 录 摘要.....I Abstract.............................II 第一章 绪论..................... 1 1.1 研究背景...........1 1.2 研究目的和意义..............................3 1.2.1 研究目的..............................3 1.2.2 研究意义..............................4 1.3 国内外研究现状..............................5 1.3.1 国内外企业社会责任研究现状.........................5 1.3.2 国内外企业社会责任评价体系和方法研究现状............................6 1.3.3 儒家文化视阈下企业社会责任研究现状.........7 1.3.4 国内外研究现状评价..........8 1.4 研究思路与内容..............................9 1.4.1 研究思路..............................9 1.4.2 研究内容............................10 1.5 研究方法与创新点........................11 1.5.1 研究方法............................11 1.5.2 创新点..............................12 第二章 相关概念与理论基础......................13 2.1 主要概念阐释.13 2.1.1 儒家文化............................13 2.1.2 通信行业现状及其企业社会责任...................14 2.1.3 儒家“信”“和”文化与通信企业社会责任内在一致性分析.16 2.2 利益相关者理论............................18 2.3 企业公民理论.19 2.4 可持续发展理论............................19 2.5 社会契约理论.20 第三章 中国移动企业社会责任履行状况..21 3.1 企业社会责任履行成就................21 3.2 存在的问题与产生的原因............23 3.2.1 存在的问题........................23 3.2.2 产生的原因........................25 3.3 儒家“信”“和”视阈下影响通信企业社会责任承担的因素............. 26 3.3.1 通信行业发展特点............26 3.3.2 互联网时代因素................27 3.3.3 通信企业自身因素............27V 第四章 构建“信”“和”维度评价指标..29 4.1 企业社会责任涵盖内容分析........29 4.2 指标体系建立的基本原则............29 4.3 指标来源.........30 4.4 维度确定.........31 4.5 儒家“信”“和”视阈下通信企业社会责任具体评价指标................. 31 4.6 指标含义.........32 4.6.1 “信”的方面....................32 4.6.2 “和”的方面....................32 4.7 关键指标的选取............................33 4.7.1 问卷设计............................33 4.7.2 调查范围及样本结构特征33 4.7.3 问卷信度与效度检验........34 4.8 指标体系的确定............................34 第五章 具体评价指标权重及评价方法来由.............................36 5.1 德尔菲法在指标体系中的应用....36 5.2 运用层次分析法计算指标权重....36 5.2.1 建立层次结构模型............36 5.2.2 构造判断矩阵....................36 5.2.3 一次性检验........................37 5.2.4 准则层指标权重计算........38 5.2.5 方案层指标权重计算........38 5.2.6 儒家“信”“和”视阈下企业社会责任指标体系的构建......... 42 5.3