1978 年改革开放以来，距今已有四十一年，中国的发展有目共睹。经济的飞速发展， 对互联网电子商务企业起到了重要作用。对于电商企业来说，人才是企业核心竞争力， 而企业招聘对于优质人才的引进具有十分重要的作用。因此，人力资源招聘管理案例研 究，对企业管理有着重要的现实意义，只有不断创新、探索科学的招聘方法和策略，才 能增强自身竞争力，取得长久发展与进步。 本文以沈阳中等规模互联网电子商务企业 DL 公司为例，在研究企业招聘相关理论 和文献的基础上，对公司招聘工作面临问题进行研究，提出解决方案。首先，介绍了 DL 公司的基本情况，重点阐述了公司招聘现状。其次，对 DL 公司招聘结果进行评估 和整理，得出了 DL 公司的招聘问题。在现有问题产生的原因方面进行了整理和分析， 找出在招聘的整个过程中存在诸多问题，如招聘前期准备工作不充分、中期执行力度不 够，没有按质按量完成招聘任务等问题。最后，本文逐一提出了改进建议，如，完善招 聘制度、优化招聘流程等建议。 众所周知，互联网电商行业在近几年来飞速扩张，但企业在人力资源管理上还有待 提升，全行业普遍存在专业人才稀缺、人才无法满足企业需求等问题，只有解决这些问 题，电商企业才能更好发展。本文通过对 DL 公司招聘管理案例研究，旨在提高 DL 公 司招聘管理水平，降低招聘成本、提高招聘质量，解决 DL 公司面临的实际问题，除此 之外，本文的研究结论对其他互联网电子商务企业也具有参考意义。 关键词，招聘管理；工作分析；人才规划DL 电子商务有限公司招聘管理案例研究 - II - The Case Study on Recruitment Management of DL Electronic Commerce Company Limited Abstract Forty-one years have passed since the reform and opening up in 1978 China's development has been for all to see. The rapid development of economy has played an important role in Internet e-commerce enterprises. For electricity enterprises, talent is the core competence of enterprises and enterprise's recruitment has an important role to high-quality talent. Therefore, studying the case of human resources recruitment plan has important practical significance to the enterprise management, the only constant innovation and exploring recruitment methods and strategies of science can enhance their competitiveness, long-term development and progress. This thesis takes DL company, a medium-sized internet e-commerce enterprise in Shenyang, as an example. Based on the research of relevant theories and literatures on recruitment, the paper studies problems faced by recruitment.First of all, this paper introduces the basic situation of DL e-commerce co., LTD., and focuses on the recruitment status of the company. Secondly, the recruitment results of DL company were evaluated and sorted out, and the human resource management problems of DL company were concluded. This paper sorted out and analyzed the causes of existing problems, and found out many problems in the whole process of recruitment, such as insufficient preparatory work in the early stage of recruitment, insufficient execution in the middle stage, and failure to complete the recruitment tasks according to the quality and quantity. Finally, this thesis puts forward the improvement suggestions such as improving the recruitment system and optimizing the recruitment process. As is known to all, the Internet electricity industry in the rapid expansion in recent years, but the enterprise in human resources management has yet to be promoted, the industry is widespread demand of talent scarcity and talent can't meet the demand of the enterprise. Only solving these problems, electricity enterprises can develop better. By studying the recruitment cases of DL company, this paper aims to improve the recruitment management level of DL company, reduce the recruitment cost, improve the recruitment quality and solve the practical problems faced by DL company. In addition, the research conclusions of this paper also have reference significance for other Internet e-commerce enterprises. Key Words，Recruitment Management; Job Analysis; Talent Planning大连理工大学专业学位硕士学位论文 - III - 目 录 摘要.............................................................................................................................I Abstract ............................................................................................................................. II 1 绪论.............................................................................................................................. 1 1.1 选题背景和意义............................................................................................... 1 1.1.1 选题的背景............................................................................................ 1 1.1.2 研究的意义............................................................................................ 2 1.2 研究思路和方法............................................................................................... 3 1.2.1 研究思路................................................................................................ 3 1.2.2 研究方法................................................................................................ 4 1.3 论文结构安排................................................................................................... 5 2 案例正文...................................................................................................................... 7 2.1 公司简介........................................................................................................... 7 2.1.1 DL 公司简介.......................................................................................... 7 2.1.2 DL 公司组织架构.................................................................................. 7 2.1.3 公司发展历程........................................................................................ 8 2.1.4 DL 公司招聘流程介绍.......................................................................... 9 2.2 行业背景介绍................................................................................................. 10 2.3 问题描述......................................................................................................... 11 2.3.1 招聘效果不理想.................................................................................. 11 2.3.2 员工工作不达标.................................................................................. 13 2.3.3 招聘工作被轻视.................................................................................. 14 3 案例分析.................................................................................................................... 17 3.1 招聘的相关概念............................................................................................. 17 3.1.1 招聘的含义.......................................................................................... 17 3.1.2 招聘的原则.......................................................................................... 17 3.1.3 招聘的作用.......................................................................................... 17 3.2 招聘的理论基础............................................................................................. 18 3.2.1 胜任力模型.......................................................................................... 18 3.2.2 人岗匹配.............................................................................................. 19 3.2.3 人才测评.............................................................................................. 20 3.2.4 工作分析.............................................................................................. 21DL 电子商务有限公司招聘管理案例研究 - IV - 3.3 原因分析......................................................................................................... 22 3.3.1 招聘体系不健全.................................................................................. 22 3.3.2 员工人岗不匹配.................................................................................. 23 3.3.3 公司管理者不重视.............................................................................. 25 4 招聘体系优化方案................................................................................