兰州创意文化产业园（以下简称：园区）始建于 2009 年，是甘肃省由民营 企业投资建设的文化创意产业园区之一。在创业过程中，园区通过文创产业孵化 器建设等措施逐步实现了可持续创业，并于 2017 年获批文化部首批国家级文化 产业示范园区创建资格。 然而，园区地处我国文创产业发展相对落后的西北地区，自创业之初至今持 续面对着相对恶劣的外部环境，导致园区在实现可持续创业目标的过程中面临着 较为严峻的经营压力与挑战。 本文以兰州创意文化产业园为案例，依托创业管理理论、三重底线理论等对 园区创业过程进行梳理，以分析园区创业实践当中的优秀经验与不足，并为西北 地区文化创意企业提供借鉴，为进行可持续创业研究提供案例。 本文阐述了进行研究的背景资料，对国内外可持续创业研究现状进行了文献 分析，并以此为基础进行研究设计。根据调研形成的研究素材对兰州创意文化产 业园创业过程进行了时序性描述。同时运用可持续创业及相关理论对兰州创意文 化产业园创业过程中的各项要素进行逐项分析，研究其对可持续创业产生的影 响。并对创业与可持续创业进行比较分析，最终归纳影响可持续创业形成的关键 因素及一般过程，进而提出对园区及西北地区文化创意企业进行可持续创业的启 示。 本文的主要结论如下：可持续创业战略及目标、可持续创业洞察、可持续创 业行动是可持续创业形成的关键因素。可持续创业实现的一般过程，是企业基于 可持续创业目标及战略，通过实践洞察可持续创业实现所需要采取的可持续创业 行动，并完成相关行动的过程。 关键词：文化创意产业，可持续创业，三重底线理论II CASEANALYSIS ON SUSTAINABLE ENTREPRENEURSHIP OF LANZHOU CREATIVE CULTURALINDUSTRIALPARK Abstract Lanzhou Creative Cultural Industrial Park (hereinafter referred to as “the Park”) which was founded in 2009 is one of the cultural and creative industrial parks invested and built by private enterprises in Gansu Province. In the entrepreneurial process, the Park gradually achieved sustainable entrepreneurship by constructing a cultural and creative industry incubator and other measures. In 2017, approved by the Ministry of Culture, the Park gained a qualification of establishing the first batch of national cultural industry demonstration parks. However, the Park is located in northwest China where the cultural creative industries are less developed in comparison to other regions of China. Moreover, the Park has been facing severer external environment from its establishment, causing that the Park has to confront with tough operating pressure and arduous challenges . Taking Lanzhou Creative Cultural Industrial Park as a case, untangling the entrepreneurial process of the Park based on the entrepreneurial management theory and triple bottom line theory, this paper analyzes the excellent experience and shortcomings in the progress of establishing the Park, provides references for other cultural and creative companies in northwest China, and gives a case for researching sustainable entrepreneurship. This paper includes the background materials of research and analyzes the current situation of sustainable entrepreneurship research at home and abroad and then design an experiment based on the results of analyses above. In addition, based on the researching materials formed by investigation, the paper describes the progress of building the Park in time sequence.Meanwhile, the paper uses the sustainable entrepreneurship and relevant theories to analyze sequentially all the factors which are included in the progress of building the Park, studies how they affect the sustainable entrepreneurship of the Park , and compares entrepreneurship with sustainableIII entrepreneurship. Finally the paper generalizes the key factors that affect the the formation of sustainable entrepreneurship and the general process of the formation of sustainable entrepreneurship and then provides some suggestions of how to build sustainable entrepreneurship for the Park and other cultural and creative companies in northwest China. The main conclusion of this paper is as follow: Sustainable entrepreneurial strategies and goals, sustainable entrepreneurial insights and sustainable entrepreneurial actions are the key factors during the formation of sustainable entrepreneurship. The general process of forming a sustainable entrepreneurship is based on the strategies and goals of sustainable entrepreneurship through sustainable entrepreneurial insights caused by practicing and observing to find out the sustainable entrepreneurial actions that building a sustainable entrepreneurship needs and completes all the related actions. Keywords: cultural and creative industries,sustainable entrepreneurship,triple bottom line theoryIV 目 录 中文摘要...................................................................................................... I Abstract........................................................................................................II 第一章 绪论..............................................................................................1 1.1 研究的背景与意义.........................................................................................1 1.1.1 文化创意产业发展背景..........................................................................1 1.1.2 研究意义..................................................................................................5 1.2 主要概念与相关研究综述.............................................................................5 1.2.1 文化创意企业..........................................................................................5 1.2.2 企业孵化器..............................................................................................6 1.2.3 可持续创业..............................................................................................7 1.2.4 可持续创业研究评述..............................................................................7 1.3 问题提出与案例分析框架...........................................................................10 1.3.1 问题的提出............................................................................................10 1.3.2 案例分析框架........................................................................................10 1.4 研究设计与主要研究内容...........................................................................11 1.4.1 研究设计................................................................................................11 1.4.2 研究主要内容........................................................................................13 第二章 案例描述................................................................................... 15 2.1 甘肃文化创意产业发展现状.......................................................................15 2.2 创始人及建园背景.......................................................................................16 2.2.1 兰州创意文化产业园创始人简介........................................................16 2.2.2 创始人早期创业与建园背景................................................................16 2.3 园区建设目标设置及初创阶段...................................................................16 2.3.1 兰州创意文化产业园创业目标............................................................16V 2.3.2 园区改造期（2009-2011）...................................................................17 2.3.3 企业入驻期（2011-2014）...................................................................18 2.4 可持续创业的形成与发展...........................................................................19 2.4.1 文创企业孵化器建设目标的提出（2013-2014）...............................19 2.4.2 园区文创企业孵化器——A9 创意国际建设（2014-2017）.............20 2.4.3 园区产业化孵化、内部生态建构理念的形成（2018-）...................22 2.4.4 园区孵化新业态——ME-BOX 共享空间...........................................23 2.4.5 园区可持续创业面临的挑战................................................................23 第三章 案例分析................................................................................... 25 3.1 案例分析依托理论简述...............................................................................25 3.1.1 创业管理理论...........................................................