近年来，随着校园安全冲突不断升级，校园暴力或针对在校学生的暴力行径 层出不穷，由于学生都集中在校园中，且反抗能力有限，很容易造成重大事故。 另一方面，随着云计算、人工智能技术的快速发展，在智能人脸识别，机器判断 等方面有了突飞猛进的发展。华腾校园智能监控防护项目由四位处在整个行业前 沿的爱好者策划发起，借助 AI 技术发展的浪潮，结合传统的监控行业，以自己 的实践，为学生安全、健康的生活和学习贡献自己的力量。 本创业计划书通过 PEST、波特五力模型等工具对视频行业和华腾公司的内 外部环境进行分析，通过 EFE 矩阵、IFE 矩阵、CPM 矩阵、SWOT 矩阵等详细 分析，借助 QSPM 矩阵进行决策，最终得出聚焦校园市场，自主研发的发展战 略。在项目风险控制方面，本创业计划书从成本与投资、投资风险因素以及退出 机制等多方面论证分析，论证了本创业项目风险可控，具备实际可操作性。 当前项目已经启动，几位创始人已经前后投入 100 多万，初步完成产品雏形， 下一步计划将逐步完善产品和深入校园市场拓展，急需后续资金进入，实现团队 搭建。通过分析表明,本项目具有良好的市场前景和较强的客观盈利能力。有理 由相信,在我们的努力下,投资本项目将会成获得丰厚的回报。 关键词：校园监控；人工智能；投资收益；风险分析MBA 学位报告 作者：魏伟 华腾公司校园人工智能监控防护项目商业计划书 II ABSTRACT In recent years, with the continuous escalation of campus security conflicts, violence on campus or violence against students emerge in endlessly. Because students are concentrated in the campus, and the ability of resistance is limited, it is easy to cause serious accidents. On the other hand, with the rapid development of cloud computing and artificial intelligence technology, intelligent face recognition, machine judgment and other aspects have a rapid development. HuaTeng campus intelligent monitoring and protection project by four fans in the forefront of the industry planning, with the help of AI technology development tide, combined with the traditional monitoring industry. With their own practice, for the safety and health of students to live and learn to contribute their own strength. This paper analyzes the internal and external environment of the video industry and HuaTeng Company by means of PEST, Porter five Force Model, etc. Through the detailed analysis of EFE matrix, IFE matrix, CPM matrix, SWOT matrix and so on, it makes decision with QSPM matrix. Finally, the focus on the campus market, independent R & D development strategy. In terms of project risk control, the venture plan from the cost and investment, investment risk factors and exit mechanism and other aspects of the argument and analysis, demonstrated the venture project risk controllable, with practical maneuverability. The current project has been started, several founders have invested more than 1 million, the initial completion of the product prototype, the next step will be planned to gradually improve the product and further campus market expansion, urgent need for follow-up funds to enter, to achieve team building. The analysis shows that the project has a good market prospect and a strong objective profitability. There is reason to believe that with our efforts, the investment in this project will be a good return. Key Words:Campus Surveillance;Artificial Intelligence;InvestmentIncome;Risk AnalysisMBA 学位报告 作者：魏伟 华腾公司校园人工智能监控防护项目商业计划书 III 目录 中文摘要.................................................I ABSTRACT................................................II 一、绪论.................................................5 （一）报告选题的背景与意义 ......................................5 （二）相关理论与研究思路 ........................................6 （三）研究方法与工具 ...........................................11 二、华腾校园人工智能监控防护项目介绍 ....................13 （一）华腾校园人工智能监控防护项目简介 .........................13 （二）华腾公司团队及组织结构介绍 ...............................14 三、环境分析与战略制定 ..................................15 （一）外部环境分析--宏观环境分析 ...............................15 （二）行业与市场环境分析 .......................................21 （三）战略分析评价与制定 .......................................24 四、营销策略 ............................................32 （一）产品策略 .................................................32 （二）价格策略 .................................................37 （三）渠道策略 .................................................38 （四）促销策略 .................................................38 五、运营管理 ............................................40 （一）运营目标 .................................................40 （二）研发及生产计划 ...........................................40 （三）组织结构 .................................................41 （四）人力资源 .................................................41 六、成本与投资收益分析 ..................................43MBA 学位报告 作者：魏伟 华腾公司校园人工智能监控防护项目商业计划书 IV （一）项目财务预估原则 .........................................43 （二）项目经营预测 .............................................44 （三）项目财务分析 .............................................46 （四）融资需求 .................................................48 （五）投资风险因素分析及对策 ...................................49 （六）退出机制 .................................................51 七、实施日程 ............................................52 （一）实施时间表 ...............................................52 （二）关键里程碑 ...............................................52 八、结论................................................53