随着三网融合的来临,国内的电信行业,特别是在固网领域,面临着来自广 电领域和互联网领域的严峻的挑战在互联网经济风起云涌的年代,如何将电信 运营商的核心竞争力与互联网技术进行有效的结合,并在未来竞争中占据优势, 一直是包括中国联通在内的各电信运营商互联网增值业务发展中所必须面临的 问题北京联通视频监控业务依托于北京联通发达的通信网络,将众多部署在北 京著名景区等地区的实时视频整合成为一个全新的独家实时视频媒体,具有巨大 的战略意义和商业价值同时对于北京联通互联网增值业务及传媒业务的发展具 有重要意义 本文将对北京联通视频监控项目的业务需求!平台架构!建设方案!建设规 模!演进方案!投资估算!经济效益评价及项目风险进行研究和探索报告首先 描述了项目的背景,分析了项目建设的必要性,根据对全球主导电信运营商视频 监控业务发展的综述,对项目进行了业务需求分析和市场定位和市场风险分析 然后叙述了项目建设的原则,描述了监控系统的构成,然后构建了系统建设方案, 根据建设方案,给出了设备配置!系统整体组网方案!监控点接入方案!系统与 其他业务系统接口及IP地址分配方案的相关建议接着对项目配套工程建设要 求!投资预算及资金筹措!劳动定员与人员培训以及项目建设进度安排等进行统 筹安排最后对项目的经济效益和社会效益进行评价,介绍了项目经济评价的主 要内容!原则和方法,根据选取的基础数据对项目进行财务评价和敏感性分析和 社会效益评价,最终得出项目的可行性研究结论 关键词:视频监控项目:项目管理;项目可行性;市场分析:经济评价ABSTRACT WiththeadventoftriPlePlay,thedomestietelecommunieationsindust以 esPeeia}lyinthefixednetworkarea,15faeingthefieldofbroadeastingandthe Internetfromthefie}dofseriousehallenges.IntheturbulenteraoftheInternet economy,hOWtoeffeetuallyeombineeoreeomPeteneewithInternet teehnologyandtogainaeomPetitiveadvantageinthefuture,hasbeenthe ProblemwhiChtheteleeomvalue一addedoPeratorsineludingChinaUnicom mustface.VideosurveillaneebusinessofBeiiingUnicombasedonthehighly develoPedeommunieationnetworkofthe}oealarea,willdePloyanumberof famousSeeniCSPotsinBeijingandotherareasofthereal一timevideo integrationintoanewexe!usivereal一timevideomedia,hasgreatstrategie imPortaneeandbusinessva}ue.Atthesametime,theP回eethasagreat 5ignifjeaneetothebothofinternetvalue一addedservieesandmediabusiness oftheBeiiingUnieom. ThePaPerfirstdeseribestheProjeetbaekground,thenanalysisthe neeessityoftheProieet,aeeordingtothevideosurveillaneeoverviewof leadingte>ecommunieationsoPeratorsjntheworld:thenanalysjstheneedsof thebusinessmarketPositioningandmarketrisks;nextdeseribesthePrineiPles OfProieCtconstruCtionandtheeomPOSitionofthemonjtoringsystemAndthen buildthesystem一bui!dingPrograms,underthegivendevieeeonfiguration,the systemoverallnetworkscheme,controlPointaceesssolution,thesystem interfaeeswithotherbusinesssystemsIPaddressalloeationsehemeandthe relevantreeommendations.Then,suPPortingeonstruetionoftheProjeet requirements,theinvestmentbudgetandfunding,andPersonnelworkand Personneltraining,andProjeeteonstruetionseheduleandothereo一ordination arrangements.Finally,thePaPereva!uatetheProieet.5eeonomieandsoeial benefits,introdueedthemaineontentsofProiecteeonomieevaluation, PrineiPlesandmethods,aeeordingtodataoftheseleetedPro8eCtsbasedon finaneialevaluationandsensitivityanalysisandsoeialassessment,and ultimatelyeometoaviableProieetreseareheonelusions. Keywords:videosurveil!aneeprojeets:projectmanagement:proiect feasibility;marketana}ysis;eeonomjeevaluation目录 中文摘要.00.00/二0.0..,.00.0二~.~..............,.,0,0..0.,/0/,.0./......0二0..../I ABSTRACT.二0....一......,.......~..,/~..,.0.../一_..,00,一...0.,n 目录,//.0.0.00/二00//二0二0二0.~二/二//00..0.0二/.0二00,.0.,.0,0/.0/0/.0/00.0..,/二0.0,0..,00一I 第一章绪论.....0~,........0.,0,00二0/..........0./0.0一~.,0..../0,0/.....1 1.1研究背景及意义.............,......甲....................,#,-#-#,#,一1 1.1.1项目背景....................,..................................................................................1 1.1.2项目建设的必要性................................................................,.............l 1,1.3项目可行性研究的重要性.二,.,....,.................3 1.2研究的内容和方法..........................................................,.................................3 1.2.1研究内容和技术路线.....一...............................................................................3 1.2.2研究方法..............................,............................................,......................5 1.3研究特点..............,..................,............................................................................5 1.3.1项目特点..............................................................................................................5 1.3.2研究特点..........................................,.......................,........................#6 第二章国内外发展现状./.00.0.../0二00#///,00#,0一0#0000,/000二0#,/..7 2.1视频监控类业务在国外的发展现状.............................................,............7 2.2视频监控类业务在国内的发展现状................................................................8 2.3国内外电信运营商视频监控业务发展情况对比.....................................10 第三章项目建设的市场分析./.00,0/.0.,.,~/一0/.0.//000,.0,0#/,0#0/,000#12 3.1市场分析的必要性......................................................,....................................12 3.2市场需求分析........................................................................................412 3.2.1视频监控业务需求分析.............................,..........................................12 3.2.2市场定位.............................................................................................................14 3.3项目市场风险分析..........................................................,............................,17 3.3.1技术风险.........................................................................,.....17 3.3.2市场风险.........................................................................................................#...18 3.3.3财务风险....,................................................,4,#18 3.3.4执行管理能力风险................................,..................................................18 3.3.5政策性风险.................................................................#418 3.3.6合作风险...........................................................................................................18 第四章项目建设方案及规模..,0..............0..,00二0./,//,/0#/0#,/00#,/#,0019 4.1项目建设原则.......................................................,...#.,19 4.2监控系统构成.........................................................19 4.3系统建设方案二,......................................................,....#20 4.3.1管理控制子系统................................................................,.......................214.3.2 4.3.3 实时监控传送子系统.........,....................................................................21 ,一侈q,-气-4qIqq!aq-U6a22石勺勺-今-,q2,q勺-存储回放子系统 4.4设备配置建议..........,.......................................................................................... 4.4.1钡组算基础数据................................,.......................................,...........,. 4.4.2系统配置计算......一..!!二,............!!!二!,!...............,.,.,....., 4.4.3设备配置方案.................................................................................................. 4.5 4.6 4.7 4.8 系统整体组网方案............. 监控点接入方案.................. 系统与其他业务系统的接口 第五章 IP地址分配方案 项目配套建设!资金!人员与实施计划一0.0,0.,.0../.00///.27 5.1 5.2 5.3 5.4 配套工程建设要求., 投资估算及资金筹措 劳动定员与人员培训 建设进度安排........ 27 27 28 29 第六章项目经济效益及社会效益评价..,00二0.000一0一/00.~0~0..0//,/0./30 6.1经济评价的主要内容和原则....!!.,-..,-.!!二!-.,!.,二!!,.....,.,!.30 6.1.1经济评价的主要内容......................................................................................30 6.1.2经济评价的原则..............................................................................................30 6.2基础数据.................................................,.............................................................30 6.2.1计算期的取定....,......................,............................,.........,......30 6.2.2固定资产投资和资金筹措.........................................................................31 6.2.3流动资金和固定资产余值估算..,.......................................................31 6.2.4业务收入测算...................................,.........................................................31 6.2.5年总成本测算............................................,................................................33 6.3财务评价.....................................................................................................................34 6.3.1财务评价基本数据表.,...........,.........................................,................34 6.3.2财务评价指标及计算结果..........................................................................35 6.3.3财务评价指标分析...............................................................................,...36 6.3.4现金流量曲线图..........................................................................................36 6.4敏感性分析................................................................................................................36 6.4.1敏感性分析指标计算结果..............................................9...................37 6.4.2敏感性分析图...........,................................................................................37 6.4.3敏感性指标分析...,....................................................................................37 6.5社会效益评价.....,.....................,..................................................................38 6.5.1效益和费用的调整...................,..........................................................38 6.5.2间接效益.............................................,...........................................,.....38 6.6可行性分析结论..................................................................................................,38 第七章结论,0/.,0二/0..,00二00.,0./0....../......一...........,二0.0,0.,/....0.....39 报告主要研究成果 主要创新点........ 后续研究方向,二 39 39 40 211.,!o7勺矛7