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MBA毕业论文_天利教育公司出版编辑培训方案研究DOC

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天利教育公司出版编辑培训方案研究 教辅图书出版行业鱼目混杂,产品同质化严重,各个出版公司都力争做优 质的教育内容,而由传统的教辅图书出版转做教育内容的输出时,基层出版编 辑人员的综合素质就显得尤为重要。天利教育公司是一家由传统教辅图书出版 公司转型做教育的拟上市综合性教育科技公司,含出版、文化、教育、科技及 传媒五个方向。转型期间,企业发展迅速,组织结构日渐复杂,但出版编辑依 旧占据组织结构中人数第一位的位置,同时还肩负着教育内容输出的重要使命。 现阶段,出版编辑人员大多仅会传统出版的编校技能,面对企业新增的事务逐 渐增多,出版编辑工作压力加大,而且公司对培训没有高度的重视,也没有完 整的培训体系,致使出版编辑稳定性差,离职率升高。因此,设计行之有效的 出版编辑培训方案是当务之急,对企业的高速发展,实现战略目标及出版编辑 个人利益目标都有很重要的意义。 本文依据人力资源培训的相关理论,结合出版编辑的特点和培训现状,以 天利教育公司为例,研究以做教育内容输出为主的教育出版科技公司怎样设计 出版编辑培训方案和其他相关的内容。在绪论中,综述了人力资源培训涉及的 基础理论与查阅的文献,其中人力资源培训基础理论支撑为成人学习理论、学 习型组织及柯氏四级评估理论;在出版编辑培训存在问题及研究成因分析中, 以天利教育公司出版编辑为例,分析其培训的现状,发现出版编辑人员培训中 存在的问题:没有成型的培训体系、培训资料落后、培训计划和内容与实际需 求相距甚远、时间安排无条理、培训的效果评估在培训后并没有设计,导致培 训结果未知。天利教育公司如果想长久的快速发展,必须改变原有观念,重视 人力资源培训;根据出版编辑工作的实际需求,确定培训的目标、设计培训的 主要内容、明确培训的对象及设计合理的培训方法,培养培训讲师,并划分讲II 师的等级;确定培训的时间与地点,预估培训的支出预算及设计培训效果评 估,针对以上方面,重新设计出版编辑人员的培训方案;最后为保障培训方案 的顺利实施,设计了企业文化、培训制度及激励保障。 经过本文的研究,通过出版编辑人员的培训方案的实施,对天利教育公司 出版编辑人员的编校技能及个人综合素质等方面都有所提高。解决了出版编辑 人员流动性大的问题,出版编辑也能通过企业营造的学习型组织的氛围努力提 高自己,使自己有晋升的空间,为公司在行业内提供了人才的竞争优势,提升 企业员工凝聚力,增强员工的忠诚度,避免了离职率的升高。使各部门在企业 发展中沟通配合更为顺畅,同时为同等传统出版且想要转型做教育内容输出的 行业中的出版编辑岗位,在培训工作中提供一定的参考价值。 关键词: 出版编辑,培训方案,学习型组织,培训效果评估III Abstract Research on the Publishing and Editing Training Program of Tianli Education Company The publishing industry of teaching-assisted books is confused, and the product homogeneity is serious. Every publishing company strives to do high-quality education content. When the traditional teaching-assisted book publishing is turned into the output of education content, the comprehensive quality of grass-roots publishing editors is particularly important. Tianli Education Co., Ltd. is a planned comprehensive educational technology company, which is transformed from a traditional teaching-assisted book publishing company to an educational company. It includes five directions: publishing, culture, education, science and technology and media. During the period of transformation, the enterprise develops rapidly and the organizational structure becomes more and more complex. However, the publishing editors still occupy the first place in the organizational structure, and they also shoulder the important mission of educating content output. At present, most publishing editors only know the editing and proofreading skills of traditional publishing. Faced with the increasing number of new business in enterprises, the pressure of publishing and editing work is increasing. Moreover, the company does not attach great importance to training, nor does it have a complete training system, which results in the poor stability of publishing editors and the increase of turnover rate. Therefore, it is urgent to design an effective training program for publishing editors, which is of great significance to the rapid development of enterprises, the realization of strategic objectives and the personal interests of publishing editors. Based on the relevant theories of human resources training, combined with the characteristics and training status of publishing editors, this paper takes Tianli Education Company as an example to study how to design training programs and otherIV related contents for publishing editors by educational publishing technology companies which mainly export educational content. In the introduction, it summarizes the basic theories and references related to human resources training, among which the basic theories of human resources training are adult learning theory, learning organization and Kohl's four-level evaluation theory. In the analysis of the existing problems and research causes of publishing editors'training, it takes Tianli Education Company as an example to analyze the current situation of its training and discover publishing editors. Problems existing in training: lack of formed training system, backward training materials, far from the actual needs of training plan and content, unreasonable time arrangement, and no design of training effect evaluation after training, resulting in unknown training results. If Tianli Education Company wants to develop rapidly for a long time, it must change its original concepts and attach importance to human resources training; according to the actual needs of publishing and editing work, determine the training objectives, design the main content of training, define the training objects and design reasonable training methods, train training lecturers, and classify the level of lecturers; determine the time and place of training, and predict training. Expenditure budget and design training effect evaluation, in view of the above aspects, redesign the training program for publishing editors; finally, in order to ensure the smooth implementation of the training program, design corporate culture, training system and incentive guarantee. Through this research and the implementation of the training program for publishing editors, the editorial skills and personal comprehensive qualities of publishing editors in Tianli Education Company have been improved. It solves the problem of high mobility of publishing editors. Publishing editors can also strive to improve themselves through the atmosphere of learning-oriented organizations created by enterprises, so that they have room for promotion, provide the company with competitive advantages of talents in the industry, enhance the cohesion of employees, enhance the loyalty of employees, and avoid the increase of turnover rate. It also provides some reference value for the publishing and editing posts in the sameV traditional publishing industry that want to transform to be the output of educational content in the training work. Key word: Publishing editors, training programmes, learning organizations, training effectiveness evaluationVI 目 录 第 1 章 绪论........................................................................................... 1 1.1 研究背景与意义............................................................................ 1 1.2 研究方法与内容............................................................................ 2 1.3 理论基础与文献综述.................................................................... 3 第 2 章 天利教育公司出版编辑培训现状及存在问题....................... 7 2.1 出版编辑培训工作现状................................................................ 7 2.2 出版编辑培训存在的问题............................................................ 8 2.3 出版编辑培训存在问题的成因分析.......................................... 10 第 3 章 天利教育公司出版编辑培训方案设计................................. 12 3.1 出版编辑培训需求分析.............................................................. 12 3.2 出版编辑培训计划制定.............................................................. 17 3.3 出版编辑培训实施...................................................................... 23 3.4 出版编辑培训效果评估.............................................................. 2