项目投资是企业获取经济利益的一项具体而重要的工作和任务一般来讲,企 业在项目启动前要进行项目投资的可行性分析LED灯具项目具有节约资源!保护 环境等方面的优势,但由于该项目投资额较大!项目建设期较长!不确定性因素多, 决策的正确与否决定了其能否成功无论从公司层面!项目层面还是产业层面,本 研究都具有一定的理论意义和现实意义同时,本文的研究目标在于综合运用项目 评估的各种理论,密切结合此工程项目的实际情况,得出全面的科学的合理的可行 性结论,并为该行业类似项目评估提供一个参考范式 本文首先从项目建设背景意义入手,从介绍项目投资可行性分析的一般内容! 程序和方法入手,重点论述了企业项目投资财务可行性评价与分析的一般原理和方 法;将一般的定性分析与目前数据统计分析相结合,以LED灯具系列产品产业化项 目资料为基础,进一步对建设项目的市场进行了包括环境!现状和前景在内的全面 分析;接着对最为复杂和重要的技术评估分析采取层层展开方式,全面评估该工程 项目的技术可行性;在确保项目可行性的基础上,综合运用各种财务分析指标以定 量分析的角度研究该项目的投资收益性,并通过敏感性分析进一步研究该项目的风 险问题由于评价方法和指标本身存在局限性,因而不同的预测和决策的指标和方 法往往对结果的影响程度不尽相同,因此本文用盈亏平衡分析和敏感性分析两种方 法,从而保证企业项目投资财务评价结果的科学性和正确性 最后得出结论,凤凰能源科技灯具项目各项技术经济指标都较好,主要评价指 标都高于行业基准指标,还款期短,抗风险能力强,从经济的角度看项目是比较好 的,切实可行,具有良好的发展前景和经济效益 关键词:项目投资;可行性分析;LED灯具项目 势TheInvestmentandfeasibilityanalysisofLEDlamPsand lanternsProjectofPowerTechnologyCo.,Ltd AbstraCt Projeetinvestment15vitalforanenterprisetogainProfits.Ingeneral,feasibility analysisshouldbeearriedoutPriortothePraetieeofaProjeetinyestment.ThisPaper beginwithanintroduetionoftheProcedureandmeansoffeasibilityanalysisof Projeetinvestment,thendwellsonthePrineiPlesandmeansofenterprise Projeetinvestmentfinaneialassessmentandfeasibilityanalysis.Basedonthe materialsofIndustrializationProjeetonLEDlamPsandlantemsseriesProducts,the PaperstudiestheenterpriseProjectinvestmentfinancialassessmeniandfeasibility analysisingreatdetails.TheuseofLEDlamPandlaternsProduetion15goodfor resoureeeonservationandenvironmentalProtectionadvaniages,however,beeauseof largeamountofinvestmentoftheProjeet,theProjectconstruetionPeriod15longer, manyuneertainiiesandotherfeatllres,itssuceessdePendseritieallyonthe decision一makingeorrectornot.FeasibilityAnalysisoftheProjeetaredeveloPmeni Projeetsintheinvestmentdeeision一makingtobedeveloPedbeforetheProjeetto conductaeomPrehensive,systematieresearehandanalysis,teehnicalevaluationof theuseofseientifiemethods,todrawaseriesofevaluationindexvalue,inorderto finallydeterminethefeasibilityoftheProjeeteomPrehensivestudy.50,nomatter fromthevie呷oiniofcomPany,Projeetorindustry,thisstudy15ofgreatsignificanee intheoryandPractieing.ThisstudyaimstomakecomPrehensiveuseofProjeet evaluationofvarioustheories,eloselylinkedtothisProjeettheaetualsituation,to drawcomPrehensiveseientifiefeasibilityofareasonableconelusionandevaluationof similarProjectsfortheindustrytoProvideareferenceParadigm. InthisPaPer,westartwiththebackgroundandthemeaningoftheProjeet.W亡 Provideaqualitativeanalysisofdatawiththeeurrenicombinationofstatistieal analysistoanalyzethesignificaneeoftheProject.Andfurther,onconstruetion 上Projeets, including includingthemarketenvironment,thecurrentsituationandProsPeets, aeomPrehensiveanalysis,andthenonthemosteomPlexandmostcritical analysisoftechnologyassessmeniatvariouslevelstotakethewaytostarta comPrehensiveassessmentoftheProject,5teehniealfeasibility.Inensuringthe viabilityofProjeets,basedontheanalysisoftheProjeetasubstantialamountof moneyfinaneialissues,makeeomPrehensiveuseofvariousindicatorsoffinaneial analysistothePointofviewofquantitativeanalysistostudytheProfitabilityof investmeniProjeetsand,throughsensitivityanalysistofurtherstudytheProjeet,5risk questions.Duetothelimitsinmeansandindexofassessment,theresultofProjeet investmeniassessmentwillbeinevitablyaffected.Therefore,thePaPerapPliedtwo methodsofassessmeniinanalysisinordertosetuPaeomPrehensiveassessmeniof ProjeetinvestmentandthusmakesuretheresultofenterpriseProjeetinvestment finaneialassessment15scieniifieandaccurate. Ineonelusion,theindieatorsoftheProjeetofLEDlamPareallgoodwithstrong abilityagainsttherisk,higherthanthatofindustrystandard.FromtheasPeetof eeonomy,thisProject15afeasibleProjectwithbrightfutureandhigheconomievalue. Keywords:LEDlamPsandlanternsProject;feasibilityanalysis;Projeetinvestment目录 言日Jna 0.1课题研究的背景和意义 勺二 1课题研究的背景 2课题研究的意义 0.2国内外研究现状..................................................................................#.3 0.2.1国外研究现状............................................,......................................#....3 0.2.2国内研究现状................,.......................................................#.5 0.3研究目标及方法.....................................................................................7 0.3.1研究目标............................................................................................................7 0.3.2研究主要方法.................................................................................7 0.4研究内容及技术路线............................................8 0.4.1研究主要内容.....................................................................................8 0.4.2研究技术路线...................................................................................飞..#..#...8 0.5研究的创新与不足................................................9 0.5.1研究的创新.....................................................................................9 0.5.2研究的不足及难点..................................................#10 1项目可行性分析理论基础............................................................................n 1.1项目可行性分析概述..............................................11 1.2项目可行性分析的内容......................................................................................n 1.3项目可行性分析的程序和方法..........................................................................n 2LED灯具项目实施的市场可行性分析..................,..............................12 2.1LED灯具项目概况..............................................................................................12 2.1.1公司背景..........................................................................................................12 2.1.2产品和项目背景.............................................................................................13 2.2项目的国内外发展现状,.....................................................................................13 2.2.1LED项目国内市场分析..................................................................................14 2.2.2LED照明国际市场分析..................................................................................16 72.3项目的市场优势.................................................................................................17 2.3.1政策条件.........................................................................................................17 2.3.2市场条件................................................,..................................................17 2.3.3资源条件.........................................................................................................18 2.4LED灯具项目的市场预测.............................................................,..............18 3LED灯具项目的技术建设及可行性分析........,..........................,..20 3.1项目技术可行性.................................................................................................20 3.1.1产品方案及质量指标......................................................................................20 3.1.2设备方案............................................................................,.............,..20 3.1.3生产工艺.........................................................................................................22 3.2工程方案.............................................................................................................22