收购作为市场经济发展到一定阶段的必然产物,是企业之间让渡资产或财产所有权 的一种经济行为企业收购活动于19世纪末开始,至今,#西方国家已经经历了五次收 购浪潮,在全世界范围内引起了很大的波动随着经济全球化的影响,我国社会主义市 场经济的逐步发展,收购已经不再只是西方资本主义国家的专利,我国企业也在开始开 展收购活动,并慢慢将其作为一种企业成长!扩张的方式,一种资本运营的手段 本文对中国石油四川成都销售分公司收购成都西川石化有限公司多宝加油站的这 一收购项目进行了可行性论证分析与评价首先对收购及可行性研究等相关理论进行了 阐述,接着介绍收购双方企业的相关情况,分析收购动机,接着从市场情况!法律风险 方面对收购标的物进行了分析,并按照石油行业的工程评价标准对多宝加油站进行了工 程!安全!环境评价,然后从项目投资估算!财务分析等方面对该项目进行了可行性分 析与评价,最后得出该收购项目可行的结论,同时对该项目提出相关建议 在报告写作过程中综合运用项目管理!管理学!市场营销学!会计学!财务分析等 多门学科知识,采用定性和定量相结合的方法对该项目的可行性进行分析和研究 关键词:收购;市场分析;法律风险分析;财务评价;不确定性分析AbstraCt AcquisitionsasaninevitableProductasmarketeeonomydeveloPstoacertainstage, which15akindofeeonomiebehaviortransferstheownershiPofassetsorProPertybetween eo印orate.Co印orateacquisitionactivitybeganfromthe19thcentuxy,5ends.50far,the WestemcountrieshadalreadyexPerieneedfiveaequisitionstideseausedtheverybig fluctuationintheworldseoPe- Withtheinflueneeofeconomieglobalization,thegradualdeveloPmentofChina,s socialistmarketeconom又theaequisitionalreadynolongerwasonlythew亡StcaPitalist countryPatent,Chineseenterprisesarealsostartingtocarryoutacquisitions,and510耐ytake itasonekindofwayforenterprisestogrowthandeXPansion,ameansofeaPitaloPeration. Thisarticlemainlycarriedoutfeasibilitystudyanalysisandevaluationontheaequisition projeetaboute五engdu,siehuan,Marxetingente印rise,Petroehinae.,Ltdacquirednuobao gasstationwhichbelongstoXichuan,ChengduPetrochemiealCo.,Ltd.Firstl丫elaboratedthe aequisitionandfeasibilitystudiesandotherrelatedtheories,andthenintroducedtherelated situationaboutbotheomPaniesinvolvedtheacquisitionandanalyzedthemotivesofthe aequisition,andthenanalyzedthesubjectmatteroftheaequisitionfromthemarketsituation andlegalrisk,seeondly,evaluatedtheDuobaogasstationfromengineering,safetyand enVironmeniinaccordaneewiththestandardofengineeringevaluationofthe011industry,and theneonduetedth早feasibilityanalysisandevaluationoftheProjectfromtheinvestment estimates,financialanalysisandotherasPects,finallycametotheeonclusionthatthe acquisition15Practical,simultaneouslyPutforwardtherelatedProPosaltothisProjeet. DuringthethesiswritingProcess,comPrehensivelyusedProjeetmanagement,managemeni, marketing,accQunting,financialanalysisandmanyotherdiseiPlinesofknowledge,usedthe methodcombiningthequalitativeandquantitativetocarryoutthefeasibilityanalysisand researehoftheacquisitionProject. Keywords:Acquisition;MarketAnalysis;LegalRiskAnalysis;FinancialEvaluation; UneertaintyAnalysis目录 第1章绪论........................................................................-.,-..................................1 1.1选题背景.......................-.....................................................................................1 1.1.1收购概述..........................................................,..........................................1 1.1.2研究意义...........................................................................................................1 1.2国内外研究现状...............,.................................................................................2 1.2.1国内外收购现状.........................................................................................-..,2 1.2.2国内外理论研究现状.................................................................................,..,3 1.3研究思路!内容安排及方法...................................................................................4 1.3.1研究思路...........................................................................................................4 1.3.2内容安排及方法...............................................................................................4 1.3.3技术路线...........................................................................................................5 第2章相关理论概述.,....................................................................................................6 2.1收购...........................................................................................................................6 2.1.1收购相关理论...................................................................................................6 2.1.2收购的类型.......................................................................................................6 2.2可行性研究...............................................................................................................7 2.2.1可行性研究概念...............................................................................................8 2.2.2可行性研究的基本内容...................................................................................8 2.2.3可行性研究的方法和阶段................................................................................9 2.2.4可行性研究的作用...............,..................................................................,n 2.2.5可行性研究的组织.........................................................................................n 第3章项目概述...........................................................................,..........................13 3.1收购方企业概况..............................................................,.....{..................13 3.2目标企业及项目概况............................................................................................13 3.3收购动因分析................................................................................................14 第4章市场分析............................................................................................................15 4.1市场环境分析.......................................................................................................巧 4.1.1地区经济环境...............................................................................................15 4.1.2加油站的地理位置,:....,..,............................;.,二,:........................19 4.1.3车流量测算...................................................................................................194.2油源现状及油源发展形势...................................................................................20 4.2.1油源现状.......................................................................................................20 4.2.2油源发展形势...............................................................................................20 4.3竞争力分析..........................................,..........................................................20 4.4销售量预测...........................................................................................................20 第5章法律风险分析.........................................................,................:.............22 5.1法律风险评价..................................................................,..............................22 5.2法律风险评价结论.....................................,...................................................23 第6章收购标的物评价................................................................................................24 6.1工程评价...............................................................................................................24 6.2安全评价................................................,........................................................25 6.3环保评价...............................................................................................................25 6.4收购后改进方案...............................................................................................26 第7章项目投资估算..........................................................................................