婚纱影楼是时代的产物，随着经济的发展也逐渐走向成熟，婚纱影楼在国内经过了一 个从起步、发展、兴盛，到现在的竞争激烈的阶段，近二十来年的发展使婚纱摄影行业的 时局已经发生了巨大的变化。当年的高额暴利已经不复存在，盈利空间已经明显缩水，但 是依然是非常诱人的一个领域，很多投资人都跃跃欲试，想在这块蛋糕上分上一勺。在此 背景下，本商业计划书在市场调研的基础上提出了婚纱影楼工作室的创业思路，分析了市 场前景、潜在风险和未来的投资机会，并且拟成立婚纱影楼，筹划运作，预备开拓新的市 场模式，尝试把电子商务引入到婚纱影楼的实际经营中实现创新，打开了新的经营领域。 我们的项目改变旧有的经营观念、大胆创新、把握市场、整合资源，走新的营销路子， 把婚礼、旅游和蜜月结合起来，在国内和海外两个方向取景，把新人的亲友团也纳入服务 顾客领域，并且用微电影的形式把新人的爱情真语记录下来，这样的经营将会产生大量的 市场机会，市场前景良好。通过优质的个性化服务创造良好口碑，积累资本和客源，必将 提高企业知名度和影响力。同时我们创业团队拥有独特的创新意识和想法，他们高效的运 营管理水平和广阔的人脉社会资源，也将带领企业走向更高的台阶。 在研究方法上，本商业计划书的研究采取以定量分析为主，定量与定性分析相结合的 方法，深度掌握了行业规律，剖析了婚纱影楼系统运作方法和秘诀。在研究过程中，注重 从多渠道获取数据，包括行业专家、业务精英、重要文献、数据库资料等等，酝酿形成独 特的经营哲学，并且力图把丰富的行业经营心得应用于实践。 本报告在逻辑上注重系统性，从历史研究、项目介绍、市场营销、运营模式、创新思 路、成本预算、人力资源规划和财务规划等几方面分别加以论述，基本上可以说做到详尽 透视了行业发展过程。本报告以计划书的形式，提出了系统的商业项目策划全图，力求在 婚纱影楼的创业之路上有所建树，在实际运营中既借鉴前人的经验，同时又不走寻常路， 最终开辟新的商业天地。 关键词：婚纱影楼, 旅游, 海外, 商业计划书II Wedding Studio Business Plan Abstract Wedding industry in the country has been a highly competitive stage from the start , development , prosperity. The industry has undergone tremendous changes that the high profits have ceased to exist and profit margins have been significantly shrunk. Even though, it is still a very attractive field and many investors are eager to share in this piece of cake. In this context, the business plan on the basis of market research has proposed wedding studio entrepreneurial ideas, and analyzed market prospects, potential risks as well as future investment opportunities. Moreover, we try to establish a wedding studio, planning operations, and ready to open up a new market model. it is an important aspect of e-commerce introduced into the actual operation of the wedding, which is implemented in the field of wedding innovation , opening up new business areas . Our project will change the old concept of business, making bold innovation，grasping the market, integrating resources, taking a new marketing ways，combining the wedding and honeymoon travel together in both directions of domestic and overseas framing, taking the couple's friends and relatives into the service area, recording the new love romance in the form of micro-film so such a business will produce a lot of market opportunities and bring good market prospects. It will enhance the visibility and influence of enterprise through high quality personalized service to create a good reputation as well as the accumulation of capitals and customers. At the same time, our entrepreneurial team has a unique sense of innovation and ideas, efficient operation and management level and a broad network of social resources, thus will lead the enterprise to a higher level. We use a variety of research methods in this paper, grasping the depth of industry rules , analyzing the operating system of wedding tips, research process , focusing on access from multiple sources, including industry experts, business leaders , important documents , database information , etc. , brewing formed our own philosophy and try to turn the wealth of operational experience in the industry to put into practice.III The business plan logically focuses on the system from historical research, project presentation, marketing, business model, innovative ideas, cost estimates, human resource planning and financial planning and other aspects to address separately. It basically do a detailed perspective of the industry development process. In this paper, the business plan puts forward the whole plan of the commercial project planning, and tries to make achievements in the business of the wedding industry. In actual operation, we learn from both the experiences of our predecessors while not taking the unusual way, and ultimately open up new business world. Keywords: Wedding Studio ， Tourism，Abroad，Business PlanIV 目 录 摘要...................................................................... I Abstract .................................................................. II 第一章 绪论................................................................ 1 1.1 选题背景 ............................................................. 1 1.2 研究意义 ............................................................. 1 1.3 研究内容 ............................................................. 2 1.4 研究方法 ............................................................. 3 第二章 项目介绍............................................................ 4 2.1 婚纱影楼的具体介绍 ................................................... 4 2.1.1 婚纱影楼的历史研究 .............................................. 4 2.1.2 婚纱影楼的创新思路 ............................................. 5 2.2 营销模式 ............................................................. 7 2.2.1 婚礼旅行方案 .................................................... 7 2.2.2 婚礼策划示例 ................................................... 11 第三章 市场分析........................................................... 14 3.1 行业特点 ............................................................ 14 3.2 市场现状 ............................................................ 14 3.3 竞争对手分析 ........................................................ 16 3.3.1 竞争规模分析 ................................................... 16 3.3.2 竞争对手产品结构分析 ........................................... 16 3.3.3 竞争对手产品竞争力分析 ......................................... 17 3.3.4 潜在竞争者分析 ................................................. 17 3.4 SWOT 分析 ........................................................... 18 3.5 商业模型 ............................................................ 19 第四章 营销规划与策略 ..................................................... 23 4.1 营销规划 ............................................................ 23 4.1.1 具体规划 ....................................................... 23 4.1.2 营销宣传 ....................................................... 24 4.1.3 影楼档次提升 ................................................... 24 4.2 产品创新策略 ........................................................ 25V 4.3 服务策略 ............................................................ 26 第五章 组织运行........................................................... 28 5.1 团队介绍 ............................................................ 28 5.2 公司结构 ............................................................ 28 5.2.1 组织结构 ....................................................... 28 5.2.2 公司部门 ....................................................... 29 5.3 公司管理 ........................................................ 30 第六章 财务规划........................................................... 32 6.1 融资 ................................................................ 32 6.1.1 融资途径 ....................................................... 32 6.1.2 融资规模 ....................................................... 32 6.2 资金规划 ............................................................ 32 6.3 利润及利润分配表 .................................................... 33 6.4 资产负债表 .......................................................... 35 6.5 成本控制 ...................................................