本项目主要根据成都高端化工科技有限公司的企业中长期发展战略规 划,并结合橡胶助剂行业发展现状和趋势,以及公司在该领域既已形成的技术 优势!人刁-优势!经营优势和拥有的良好社会资源而提出的项目提出的目的, 在于按照公司战略实施计划的要求,立足于公司现有产业和资源配置现状,逐 步稳妥有效地推进公司的产业多元化进程 本项目策划方案通过对成都高端化工科技有限公司内外部环境状况及现 有各产业发展情况的分析,进一步明晰了企业的产业发展重点,并在此基础上, 提出了以橡胶粘合促进剂为重点发展产品和行业突破口,逐步推进公司橡胶助 剂产业发展的发展策略通过对橡胶助剂行业特别是橡胶粘合促进剂领域的行 业发展现状和竞争态势进行细致的剖析,提出了与之相对应的市场竞争策略 在本方案中,所确定的项目产品为有机钻盐类橡胶粘合促进剂,项目装置设计 生产能力为年产500吨综合考虑目前成都高端公司资金状况!项目产品市场 情况以及项目实施过程中相关企业利益等因素,项目将以成都高端公司与战略 合作者共同投资组建的新项目公司为载体,进行具体的项目实施 作为一个较为完备的项目策划方案,本文还对该投资项目进行了较为详 尽的财务预测和评价,并以此验证项目的财务可行性同时,拟定了项目实施 进度计划,并就项目实施过程中所涉及的组织架构的形成!人力资源管理!生 产运营管理!环保和安全!以及项目风险及其对策等内容进行了论述,为项目 的顺利实施形成了必要的指导性意见 关键词:项目策划!橡胶粘合促进剂!多元化经营 卜,TheProjeetDeveloPmentPlanofRubberAdhesive Promoter GraduateStudent:LangZhiSuP弓ry1sor:YeChengjiong Abstraet TheProjeet15broughtforwardbasedonthemiddleandlongterm developmentstrategyPlanofChengduGaoduanChemiealTeehnologyCo., Ltdandthestateandtrendofrubberehemiealsindustry,eombinedwith theformedteehnology,talent,managementadvantagesoftheeomPanyin thisfieldandgoodsoeialresourees.ThePurPoseoftheProjeet15to PromotethediversifieationProeessoftheeomPanygraduallyand effeetivelyaeeordingtotherequirementofeompany.5strategie Planning,standingattheexistingProPertyandresoureealloeation stateoftheeomPany. TheProjeetPlan15throughanalyzingbothinternalandexternal 刀上eey0hhtt晚environmenteonditionsandeaehexistingindustrydeveloPment ChengduGaoduanChemiealTeehnologyCo.,Ltd,furtherelarifies 叮 industrial develoPment develoPment develoPment strategy emphas15.Andbasedonthis,present takingrubberadhesivePromoteras Produetandbreakthroughof七herubber graduallyadvaneetherubber analysisofthedeveloPment additiveindustry. additiveindustry: ThroughPartieular stateandeomPetitivesituationoftherubberadditiveindustry,esPeeiallyrubberadhesivePromoterfield, bringforwardtheeorrespondingmarketeomPetitivestrategy.Inthis plan,thedefiniteProjeetProduet15eobaltsaltrubberadhesive Promoter,andtheaPPara七usdesignProduetioneaPaeity15500tonevery year.Consideringallfundstate,ProjeetProduetmarketsituationand ProfitofrelevantenterPriseofChengduGaoduanChemiealTeehnology CO#,Ltd,theprojectWil.1takethenewprojectcompanyasbearer,Which willbeinvestedandestablishedjointlybyChengduGaoduanChemieal TeehnologyCo.,LtdandthestrategiePartners,andearryoutsPeeifie Projeetexeeution. AsaeomPleteProjeetPlan,thetexthasalsoeondueteddetailed fi!,aneialPredietionandassessmentoftheProjeet,andtherewith verifiesitsfinaneialfeasibility.Meanwhile,dr洲outtheProjeet exeeutionProgressPlan,anddiseussinvolvedorganizationform,human resoureemanagement,produetionandoPerationmanagement,environment Proteetionandsafety,aswellasprojeetriskandeountermeasures, wh1ehwillformneeessaryandinstructivesuggestionforsmooth exeeutionoftheProjeet. Keyword:ProjeetPlan,RubberadhesivePromoter,Diversifieation strategy目录 月J茜............................................-...................................................................1 第一部分项目方案概述.........................,...............................................,二2 1 . 1项目主要发起公司.............................................,........:..........2 1 . 2项目选择因素.............................................................,.................2 1 . 3项目资金.............................................................................................3 1.4项目产品.............................................................................................3 1 . 5行业市场分析.....................................................................................4 1 , 6市场竞争策略.....................................................................................5 1 . 7人力资源与组织结构...........................................................,...5 1 . 8生产运营管理.....................................................................................6 1 . 9环境保护及安全.................................................................................6 1 . 10项目进度计划...................................................................................6 1 . 11风险及对策.......................................................................................7 1 . 12财务预测与分析评价..,二,...........................................................7 第二部分项目发起公司及项目公司............................................................9 2 . 1项目发起公司..............................,................................................9 2.1.1成都高端化工科技有限责任公司..........................................9 2.1.2江苏以股份有限公司简介................,...........................17 2.1.3合作基础.............................................,............................17 2 . 2项目公司的组建...............................................................................18 2.2.1项目投资概况.........................................................................18 2 . 2 . 2项目公司成立.....................................................................19 2.2.3项目融资方案.........................................................................19 2.2.4公司组织结构.........................................................................20 2.2.5项目选址.........................,........................,.....,.#...#20 第三部分项目产品........................................................................................21 3 . 1项目产品的概念!性能及特性.......................................................21 宁3 . 2主要产品介绍...................................................................................21 3 . 3产品的研究与开发现状...................................................................22 3 . 4产品后继发展基础及发展计划.......................................................23 3.4.1产品后继发展基础.......................................................,..23 3.4.2产品后继发展计划.................................................,........25 3 . 5知识产权状况...................................................................................25 第四部分行业市场分析......................................,...............................!,26 4 . 1行业背景及发展趋势.......................................................................26 4 . 2行业竞争分析...................................................................................28 4.2.1行业内现有企业间竞争............................,...........,...28 4.2.2潜在竞争对手分析................................................................31 4.2.3购买者的侃价能力................................................................32 4.2.4供应商的侃价能力................................................................32 4.2.5替代品的威胁.................................,................................32 4 . 3市场细分及市场需求二,....................................................................33 4.3.1市场细分.................................................................................33 4.3.2产品市场需求........................................................,.........34 第五部分市场竞争策略................................................................................35 5 . 1竞争分析...........................................................................................35 5 . 2目标市场选择...................................,.........................................35 5 . 3竞争策略...,.................................................................................36 第六部分人力资源与组织结构.....................................