G 项目投资方 H 公司引进全套国外锂离子电池隔膜生产和检测设备，与中国科学院 XX 应用化学研究所和 XX 大学以及 XX 师范大学分别签订长期技术合作框架协议，并聘 请国际相关专家组建技术顾问团对引进设备进行技术突破和研发，获得 5 微米、7 微米超 薄单层隔膜与动力用高孔陶瓷涂层膜的开发成功并批量生产；拥有专利 14 项，其中发明 专利 3 项；在赛迪顾问和中国电池网联合发布《中国锂离子电池隔膜行业白皮书（2015）》 被评定为中国湿法隔膜企业综合排名位居第一，在“企业产品和技术水平”上单项第一； 被行业誉为“中国湿法第一膜”，其技术水平和制造能力，打破国内高端湿法隔膜由日韩 公司垄断的局面。 本以 G 项目为分析研究对象，并根据经验和相关理论知识以及结合商业计划书 的基本要求，共分六章分别对项目作全面分析。第一章，背景及意义、文献综述，研究 目标内容及框架；第二章，项目简介；第三，项目投资环境分析；第四，市场目标与营 销策略；第五章，项目财务分析，第六章，项目风险及对策。 本采用了大量的资料和数据，从多重维度地对 G 项目投资运作、目标市场与营 销策略、财务和风险分析等众多参数进行了论证分析，把综合经济信息充分揭露给决策 层，为是否投资提供准确有效的决策依据。 首先，重点对 G 项目的市场宏观环境，行业环境及竞争环境的分析，并综合运用 SWOT 方法分析项目存在的优势、劣势、机会和威胁，做到扬长避短，得出项目有较好 的市场竞争力，但同时也面临一定的威胁。并在基础上运用 STP 营销方法进行市场定位， 制定其市场营销策略； 其次，重点对项目进行财务分析，特别是对项目现金流量测算及动态盈利，并结合 项目的总投资、总成本、产品价格等多个参数，运用敏感性分析方法，得出项目的盈亏 平衡点是 42.7%（即项目的销售收入达到 23058.00 万元时项目不亏不盈）和项目的 FIRR 为 28.46％。并结合项目的市场、政策、技术落后以及资金周转等风险因素的分析论证， 市场风险是项目可知所要面对的风险之首，次之风险是技术落后和资金周转。制定与其 匹配风险对策让上述风险消减或降到最低。 最后，可得项目的经营风险在可控范围之内，G 项目抗风险能力较强且经济效益较 高，结论是投资该项目是可行的。 关键词，商业计划书；投资环境分析；财务分析；风险评估II ABSTRACT G investment H company introduced a complete set of foreign lithium-ion battery separator production and testing equipment, signed a long-term technical cooperation framework agreement with the Research Institute of Applied Chemistry Changchun China and Jilin University and Northeast Normal University respectively, and invited international experts set up technical advisory group for technical breakthrough and development of the imported equipment, 5 micron, 7 micron with high power and ultrathin monolayer diaphragm hole ceramic coating film successfully developed and mass production; 14 patents, including 3 invention patents; jointly issued the industry Chinese lithium battery separator and battery China white paper in the CCID net (2015) was assessed as a comprehensive ranking of Chinese enterprises ranked first in the wet membrane, enterprise products and technology level is the first single; the industry known as the first Chinese wet film, the technical level and manufacturing capacity To break the monopoly of domestic high-end wet separator by Japan and Korea company. This paper takes G project as the object of analysis, and based on the experience and relevant theoretical knowledge, and the basic requirements of the business plan, it is divided into six chapters, respectively, to make a comprehensive analysis of the project. The first chapter, the background and significance, literature review, research objectives and content framework; the second chapter, brief introduction; third, analysis of project investment environment; fourth, the target market and marketing strategy; the fifth chapter, the sixth chapter, the project financial analysis, project risk and countermeasures. This paper uses a large amount of information and data from multiple dimensions of investment of G project operation, target market and marketing strategy, and financial risk analysis and many other parameters are analysed, the comprehensive economic information disclosure to the decision-making level, to provide accurate and effective basis for the decision whether to invest. First of all, the focus of the market macro environment on the G project, analysis of industry environment and competition environment, and comprehensive use of SWOT method to analyze the project's advantages and disadvantages, opportunities and threats, avoid weaknesses, that the project has a good market competitiveness, but also faces a threat. And on the basis of the use of STP marketing methods to market positioning, formulate its marketing strategy; Secondly, focus on project financial analysis, especially for project cash flowIII measurement and dynamic profit, multiple parameters and combined with the total investment of the project, the total cost and product price, the use of sensitivity analysis, the breakeven point is 42.7% (i.e., project sales revenue reached 230 million 580 thousand yuan when the project does not lose not Ying) and project FIRR 28.46%. Analysis and combined with the project market, policy, technology and capital turnover and other risk factors, the market risk is the project to face the risk of the first, the second is the risk of backward technology and capital turnover. Develop and match risk measures to minimize or minimize these risks. Finally, the operational risk of the available project is within the controllable range, and the ability of G project to resist risks is stronger and the economic benefit is higher. The conclusion is that the project is feasible to invest. Key words: Business plan；Investment environment analysis；Financial analysis；Risk assessmentIV 目 录 摘要.I ABSTRACT . II 图表清单.... VII 第一章 绪 论 1 1.1 研究背景和意义.... 1 1.2 文献综述.... 2 1.2.1 有关商业计划书的写作要求. 2 1.2.2 有关项目战略及策略的研究文献..... 3 1.3 研究内容及框架.... 3 1.3.1 研究内容... 3 1.3.2 研究框架... 4 1.4 研究方法.... 4 第二章 项目简介 5 2.1 公司简介.... 5 2.1.1 组织架构... 6 2.1.2 核心管理团队. 7 2.2 隔膜简介.... 8 2.3 项目概况.... 9 2.3.1 投资方案... 9 2.3.2 技术方案. 10 2.3.3 环境保护方案..... 10 2.3 投资动因及方案.. 13 2.4 本章小结.. 16 第三章 投资环境分析.. 17 3.1 宏观环境分析 17 3.1.1 行业监管. 17 3.1.2 行业政策. 17 3.2 行业环境分析 18V 3.2.1 行业概况. 18 3.2.2 行业发展趋势..... 22 3.2.3 国内产业的优势. 22 3.2.4 行业壁垒. 22 3.3 竞争环境分析 24 3.3.1 国际竞争分析..... 24 3.3.2 国内竞争分析..... 25 3.4 项目 SWOT 分析. 27 3.4.1 优势（S）..... 27 3.4.2 弱势（W）... 27 3.4.3 机会（O）.... 27 3.4.4 威胁（T） .... 28 3.4.5 组合分析. 29 3.5 本章小结. 29 第四章 目标市场与营销策略.. 30 4.1 目标市场分析 30 4.1.1 全球市场分析..... 30 4.1.2 国内市场分析..... 31 4.1.3 市场需求分析..... 32 4.2 营销策略. 33 4.2.1 市场细分与选择. 33 4.2.2 市场定位. 35 4.2.3 产品策略. 35 4.2.4 价格策略. 35 4.3 实施策略. 36 4.3.1 技术策略 36 4.3.2 生产策略 37 4.3.3 产品认证策略..... 38 4.4 销售组织与策略.. 39 4.5 本章小结. 39VI 第五章 项目财务分析.. 40 5.1 投资估算.. 40 5.1.1 数据设定. 40 5.1.2 投资估算. 40 5.2 营业收入预测..... 41 5.3 成本费用预测..... 42 5.4 利润与分配... 45 5.5 投资资金计划与筹措..... 46 5.6 现金流量表和动态盈利分析..... 47 5.7 本章小结. 51 第六章 风险及对策.... 52 6.1 盈亏平衡与敏感性分析. 52 6.1.1 盈亏平衡 52 6.1.2 敏感性分析.. 53 6.2 政策风险与对策. 53 6.3 市场风险及对策. 53 6.4 技术落后的风险及对策. 54 6.5 资金周转风险及对策..... 54 6.6 本章小结. 54 结 论.... 55