Southwest University
of Science and Technology
Master Degree Thesis
Design of the Staff Performance
Appraisal System of C Company’s
Operation Center
Grade: 2015
Candidate: Xu Lifang
Academic Degree Applied for: Master Degree
Speciality: Business Administration（MBA）
Supervisor: Prof. Li
Guest Supervisor: Prof. Yu
June 16，2018
独 创 性 声 明
本人声明所呈交的论文是我个人在导师指导下进行的研究工作及取得的研
究成果。尽我所知，除了文中特别加以标注和致谢的地方外，论文中不包含其他
人已经发表或撰写过的研究成果，也不包含为获得西南科技大学或其它教育机构
的学位或证书而使用过的材料。与我一同工作的同志对本研究所做的任何贡献均
已在论文中作了明确的说明并表示了谢意
签 名：日 期： 2018年6月16日
关于论文使用和授权的说明
本人完全了解西南科技大学有关保留、使用学位论文的规定，即：学校有权
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(保密的学位论文在解密后应遵守此规定)
签 名： 导师签名： 日 期： 2018年6月16日
西南科技大学硕士研究生学位论文 第I页
摘 要
随着互联网络与人工智能正在持续地推动着全球经济社会发展，企业的经
营与管理也正被互联网思维所改变。京东、天猫、亚马逊等电子商务企业快速
发展，互联网思维正在深刻地改变企业与企业之间、企业与消费者之间、企业
内部员工之间的结构与关系，使得企业的效率提升点、利润创造点及其内部结
构体系都在变化，企业必须在经营与管理模式上做出积极反应
本文采用理论研究法和实地调查法展开研究工作。首先介绍了研究背景、
研究意义、国内外绩效考核体系研究现状，并对主要的研究方法和创新点进行
了阐述。其次，介绍了绩效管理和绩效考核方法，为本文进一步研究提供理论
基础。第三，阐述了互联网公司运营管理模式的特征，分析了互联网公司运营
中心的绩效考核现状。对C公司运营中心员工绩效考核体系存在的问题，如主
体不明确、考核指标不合理、评分不科学等进行了深入剖析，为下文新绩效考
核体系的设计奠定基础。第四，根据公司发展的战略导向以及实际情况，梳理
运营中心绩效考核体系建立的原则和思路，并从体系建立的条件、内容、权重
设计等维度进行OKR绩效考核体系的设计。最后，提出了绩效考核体系的实施
及保障措施
本文以C公司运营中心员工绩效考核体系设计为主线，根据互联网运营的特
征和公司的战略发展需求，为C公司运营中心设计OKR绩效考核的考核指标和考
核方案，规范完善该公司的内部管理，促进实现部门及公司的战略目标、以及员
工的绩效提升
关键词：C公司运营中心；员工；绩效考核；人力资源
西南科技大学硕士研究生学位论文 第II页
Abstract
With the continuous impact of Internet and artificial intelligence for the global
economic and social rapid development, the operation and management of enterprises
are also being changed by Internet thinking. With the e-commerce enterprise fast
development, such as Jing dong, T mall, Amazon, the Internet are profoundly changing
the relations between enterprises and enterprises, enterprises and consumers, enterprise
structure and the relations of the internal staff. It make the operational efficiency, profit
creating points and internal structure system keep changing. As a result, the enterprise
must make positive response to these changes in the operation and management mode.
The theoretical research and the field investigation method are adopted to conduct
the study in this thesis. At first , the research background , significance , the research
situation of the performance appraisal system at home and abroad are introduced .And
the main research methods and innovation points are described. Then, the performance
management and performance appraisal methods are introduced to provides a
theoretical basis for further research.Thirdly, the characteristics of the operation and
management mode of the internet companie are expounded .This paper analyzes the
current situation of performance appraisal of internet company operation center and the
problems existing in the performance appraisal system of C Company, such as unclear
main body, unreasonable assessment index and unscientific score, which lays the
foundation for the design of the new performance appraisal system below. Fourth,
according to the strategic direction of the company's development and the actual
situation, tease out the principles and ideas of establishing the performance appraisal
system of the operation center. the OKR performance appraisal system is designed from
the conditions, content and weight design of the system. Finally, the implementation
and safeguard measures of performance appraisal system are put forward.
According to the characteristics of Internet operation and the strategic
development needs of the company, the evaluation index and design scheme of OKR
performance appraisal are established to promote the company to achieve its strategic
goal, improve internal management and staff performance.
Keyword: C company operations center； Employees； Performance appraisal
Human resources。