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文本描述
Customer Engagement Marketing
Robert W. PalmatierV. Kumar
Colleen M. Harmeling
Editors
Customer
Engagement
Marketing
ISBN 978-3-319-61984-2ISBN 978-3-319-61985-9 (eBook)
DOI 10.1007/978-3-319-61985-9
Library of Congress Control Number: 2017951630
The Editor(s) (if applicable) and The Author(s) 2018
This work is subject to copyright. All rights are solely and exclusively licensed by the
Publisher, whether the whole or part of the material is concerned, specifcally the rights of
translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on
microflms or in any other physical way, and transmission or information storage and retrieval,
electronic adaptation, computer software, or by similar or dissimilar methodology now
known or hereafter developed.
The use of general descriptive names, registered names, trademarks, service marks, etc. in this
publication does not imply, even in the absence of a specifc statement, that such names are
exempt from the relevant protective laws and regulations and therefore free for general use.
The publisher, the authors and the editors are safe to assume that the advice and information
in this book are believed to be true and accurate at the date of publication. Neither the
publisher nor the authors or the editors give a warranty, express or implied, with respect to
the material contained herein or for any errors or omissions that may have been made. The
publisher remains neutral with regard to jurisdictional claims in published maps and
institutional affliations.
Cover illustration:spainter_vfx / Getty Images
Printed on acid-free paper
This Palgrave Macmillan imprint is published by Springer Nature
The registered company is Springer International Publishing AG
The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Editors
Robert W. Palmatier
Foster School of Business
University of Washington
Seattle, Washington, USA
Colleen M. Harmeling
Florida State University
Tallahassee, Florida, USA
V. Kumar
Georgia State University
Atlanta, Georgia, USA。