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MBA毕业论文_崇礼翠云山四季旅游景区规划研究

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更新时间:2020/3/11(发布于江西)

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文本描述
摘要
随着世界经济的快速发展和人们生活水平的日益提高,人们对休闲度假的
需求越来越大,促使旅游业快速发展。旅游业给世界各国带来了丰厚的利润,
为当地提供了大量就业的岗位,也拉动了当地经济的发展,还为国家的创收做
出了巨大贡献。国务院提出在2020年,旅游业增加值占到国内生产总值超过5%
的比重。同时,国内发布了《关于促进旅游业改革发展的若干意见》、《国民
旅游休闲纲要(2013-2020)》等多项文件。多项措施的实施证明旅游业正日渐
受到国家重视
崇礼翠云山景区地处2022年京张冬奥会所在地,冰雪资源丰富,但其他季
节的旅游资源不够突出,景区仅靠冬季旅游收入不足以支撑景区全年运营支出
翠云山景区若借助京张联合申办冬奥会的机遇型资源,开展让游客可以四季旅
游各类产业,既为当地城镇化聚集提供产业支撑、为冬奥会提供基础设施辅助
保障,又改善当地生态环境、居民就业、就地城镇化,同时打造一个完整的旅
游产业链条,增加居民就业机会,提高农民收入,全面实现旅游富民。塑造旅
游产业带动农村就地城镇化及美丽乡村建设树立新典范
本文通过介绍文章的研究背景、研究意义、研究内容和研究方法,分析崇
礼翠云山景区的地理位置、气候条件、人文环境等概况,以及翠云山景区开发
的政策环境、旅游资源、旅游市场等条件,利用文献研究法、案例研究法、对
比分析法及SWOT 分析方法,对翠云山景区外部机会、风险以及内部优势、劣
势进行综合加权分析,确立景区的长期战略发展目标,制定景区发展战略
关键词:崇礼;翠云山;四季旅游
Abstract
With the rapid development of world economy and the improvement of people's
living standard, The demand for vacation has been increasing which encourages the
fast growth of tourist industry. Tourism has not only brought huge profits to all
countries in the world, but also provided a large number of local jobs, stimulated the
development of the local economy and has made great contribution for the country's
revenue. The State Council has put forward that the added value of tourism will
account for more than 5% of domestic GDP by 2020. At the same time, many
documents likeOpinions on the promotion of tourism reform and development,
National Tourism and Vacation Program (2013-2020) have been published. The
implementation of a number of measures show the increased attention to the tourism
by the country.
Chongli Cuiyun Mountain Scenic area is located in the place where 2022 Beijing
Olympic Winter Games will be held and is rich in snow and ice, but tourism resources
of seasons other than winter is not sufficient enough, income only in one season will
not sustain the total annual operational costs of the whole area. Cuiyun Mountain
Scenic Area can take the advantage of the co-holding of the Olympic Games by
Beijing and Zhangjiakou to develop tourism industries suitable for all seasons. This
can not only provide industrial support of local urbanization and supplementary
assurance of Infrastructure construction of the Olympic Games, but also can improve
local ecological environment, employment and fasten the local urbanization. What’s
more, it creates a complete chain of tourism industry to increase the employment
opportunities, and the farmers' income, enriches the people through tourism. It is also
a new model of urbanization and rural construction driven by tourism industry.
This article introduces the research background, importance, content and
methods and analyzes the geographical position, climatic conditions and humanistic
environment of Chongli Cuiyun Mountain Scenic Area. Besides, introduces the
policy environment, tourism resource and market and other conditions. To establish
the long-term strategic development goals of the scenic area and formulate the scenic
development strategy, the article has analyzed the external opportunities, risks,
internal advantages and disadvantages by using the metheds of literature research,
case study, comparative analysis and SWOT.
Key words: Chongli, Cuiyunshan, Travelling in four seasons。