@fnjacobs| #TS2018
567 radio stations in the U.S. & Canada
N = 64,289
Interview dates: January 16 -February 26, 2018
Most respondents are members of station databases. Some
responses were gathered via station websites and/or social
networking pages.
All responses were collected online and weighted using Nielsen
2017 market populations data.
This is a web survey and does not represent all radio listeners or
even each station’s audience. It is not stratified to the
U.S./Canadian populations.
Methodology
@fnjacobs| #TS2018
Demographics
18-24
3%
25-34
10%
35-44
16%
45-54
29%
55-64
29%
65+
13%
Age
Male
41%
Female
58%
Prefer Not
To Say
2%
Gender
@fnjacobs| #TS2018
Generations
Gen Z
1%
Millennials
15%
Gen X
36%
Boomers
45%
Silent
3%
Gen Z (born after 1996)
Millennials (born between 1981-1996)
Gen X (born between 1965-1980)
Baby Boomer (born between 1946-64)
Silent Generation (born before 1946)。