The Ad-Tech landscape
The Art & Science of Conversion
The Secrets to Re-Engagement
Since AT&T debuted a campaign with the very irst banner ad in 1994, the
world of advertising has never been the same. With the advent of advertising
technology, new channels and devices started to ofer diferent ways for
advertisers to connect with customers.
From the pop-up-happy 90s to Google’s debut in 1998 and Facebook’s
launch in 2004, there has been one clear direction for ad-tech:
personalization. But how are advertisers working toward that direction And
what is the state of ad-tech going to be in 2019 and beyond
In this report, we’ll be diving into exclusive research indings from our work
with research irm Euromonitor International on our survey, “Acquire, Convert,
Re-engage.” We spoke with 901 marketers around the globe about how they
convert customers today - and what works best..
Read on to discover:2Executive Summary and Intro
4The Ad Platform for the Open Internet
Today, more than 3.5 billion people are regular Internet
users. Online is now the second largest and fastest growing
ad spend channel in the world, accounting for 34% of total
ad spend in 2017. Soon, it will overtake global ad spend on
TV.
Our research projects that by 2022, there will be 4.66 billion
internet users in the world and 56% will have two or more
connected devices.
The world is digital. The majority of people will have multiple
devices. So you’d think it would be easy for advertisers to
reach their target consumers. But ad-tech has never been
more complicated. Here’s what we see for the top 2019 ad-
tech trends:
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More Ecommerce Companies Become Ad Companies.
Transparency, Transparency, Transparency.
Ads Won’t Advertise, They’ll Tell Stories.2The Current Ad-Tech Landscape
Ecommerce giant Alibaba is often referred to as an ad company, instead
of an ecommerce company. That’s because 60% of the company’s revenue
actually comes from ads, not the products sold. Amazon’s ad business is
growing massively – with expected growth of 55% in 2019 alone, according
to J.P. Morgan.
In 2019, ecommerce companies will continue to rethink how brand
partnerships and product placements work together. CPM will take a front
seat next year. Through sophisticated technology, it’s possible to maximize
revenue from all the visitors to an ecommerce website, even if they don’t
buy – as long as retailers can show brands that those impressions are
valuable.
More Ecommerce Companies Become Ad Companies.1
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Top 2019 Ad-Tech Trends
THE CURRENT AD-TECH LANDSCAPE。