AgendacomScore, Inc. Proprietary. 2Review of Key Macroeconomic Trends Key Online Buyer Metrics & Product Categories 2017 In Review & Holiday Season Recap Mobile Shopping & Commerce Smart Speaker Trends Key Takeaways + Q&A comScore, Inc. Proprietary. 3Analysis Parameters & Definitions E-Commerce data includes all worldwide buying on U.S. sites using a desktop M-Commerce data includes all worldwide buying on U.S. sites using a mobiledevice Total Digital Commerce is the sum of e-Commerce (desktop) and m-Commerce (mobile) Unless otherwise noted, the terms “mobile”and“m-Commerce”refer to “smartphone” plus“tablet” Unless explicitly stated otherwise, the term e-Commercerefers to online retail spending, as measured by comScore, whichexcludestravel, autos and auction sites Behavioral activity shown includes data through December 31, 2017 Custom comScore Survey January 29 to February 6, 2018 (n=2,247) March 1 to March 6, 2018 (n=861) comScore, Inc. Proprietary. 4 Review of Key MacroeconomicTrends 。。。。。。