ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2017-2018 15th Edition RKMA MARKET RESEARCH HANDBOOK SERIES By: Richard K. Miller and Kelli Washington Published by: Richard K. Miller & Associates 4132 Atlanta Highway, Suite 110 Loganville, GA 30052 (888) 928-RKMA (7562) rkmaRichard K. Miller & Associates ————— since 1972 ————— ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2017-2018 15th Edition RKMA MARKET RESEARCH HANDBOOK SERIES Copyright2017 by Richard K. Miller & Associates All rights reserved.Printed in the United States of America. Use of the electronic edition of this publication is limited to internal use within the purchasing organization. The electronic edition may be stored on computers, Intranets, servers, and networks by organizations which have purchased this publication, and those for which an employee has made such purchase.Copies, including multiple copies, may be printed from the electronic edition for use within the purchasing organization. Libraries may store the electronic edition on an archival database or proxy server for access by library users. Governmental agencies purchasing this publication may share the content within the agency or department.Universities and colleges may share the information within their campus, but not with other universities.Membership associations may use the information within their internal organization, but may not distribute to their membership. This publication may not be stored on Internet websites, nor may it be file-shared through the Internet. This publication may not be resold or distributed without prior written agreement with the publisher. While every attempt is made to provide accurate information, the author and publisher cannot be held accountable for any errors or omissions. ISBN (electronic edition): 9781577832447 ISBN (print edition): 9781577832362 ISSN 1946-0732 (online) ISSN 1946-066X (print) Richard K. Miller & Associates 4132 Atlanta Highway, Suite 110 Loganville, GA 30052 (888) 928-RKMA (7562) rkma 。。。。。。