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This work islicensed under a CreativeCommons Attribution- NonCommercial-ShareAlike4.0 International License. 002 2018-2019 FUTURE TODAY INSTITUTEIt’s been a diffcult year for journalism,media and technology.A sitting United States president hasrepeatedly called media “the enemyof the people” who publish only “fakenews” to confuse and mislead voters.On the same day that more than 350newspapers ran thoughtful editorialsexplaining that journalists are not theenemy, that the president repeatedlyassaulted the free press on Twitter,arguing that “THE FAKE NEWSMEDIA IS THE OPPOSITION PARTY.It is very bad for our Great Country…. BUT WE ARE WINNING!” followedby “There is nothing that I wouldwant more for our Country than trueFREEDOM OF THE PRESS. The factis that the Press is FREE to write andsay anything it wants, but much ofwhat it says is FAKE NEWS, pushinga political agenda or just plain tryingto hurt people. HONESTY WINS!” Aweek earlier, a stunning Ipsos pollshowed that 43% of Republicanssay that the president “should havethe authority to close news outletsengaged in bad behavior.” Meanwhile, it appears as thoughthe platforms distributing newscontent are reluctant to address theproblem head-on. Facebook, Twitterand Google have each made someefforts to confront the spread ofmisinformation, however in the digitalrealm attention is currency—and wekeep proving the value of politicalvitriol, trolling and salacious content. At the same time, we’ve seenthe closure of even more newsorganizations in the past year, fromthe Village Voice, to a number ofregional GateHouse newspapers, toInterview Magazine . There have beenlayoffs everywhere. Tronc cut theDaily Newsstaff in half, for example— and this time around, new digitalupstarts including Buzzfeed, GizmodoMedia Group, the Outline, Vice andUpworthy have also been forced toreorganize.And yet, I feel hopeful about theyear ahead. That’s because thereare thousands of incredibly bright,talented, conscientious peopleworking hard in our newsrooms,within corporate media, and insidetech companies, big and small. I’malso energized by the incredibletechnology on the horizon—it willnot only help combat the spread ofmisinformation, it will offer creativesolutions to funding quality news. I’m reminded of something HelenKeller once said. “Optimism is thefaith that leads to achievement.Nothing can be done without hopeand confdence.” I look at the horizon,and at the people working within ournewsrooms, and I feel optimistic—butI know there’s hard work ahead. That’s the reason we’ve put togetherthis industry-specifc report. I hopeit will help your organization seeopportunity as you plan for thefuture. Factor these trends into yourstrategic thinking for the coming year,and adjust your planning, operationsand business models accordingly.As of the publication date, TheFuture Today Institute’s annual trendreports have garnered more than 7.5million cumulative views. We’re gladto see so many leadership teamsall around the world using thesetrends as part of a formal, ongoingprocess to reduce risk, harness newopportunities and drive change withintheir felds.Regardless of what the next newscycle brings, always remember thatthe future is not yet written. It reallyis up to you and your organization.You have the power to create yourpreferred future, today. Sincerely, Amy Webb Founder The Future Today Institute Welcome 003 2018-2019 FUTURE TODAY INSTITUTEThis is a robust, detailed report with 108 trendsthat cover many different themes and areas. Thesprawling nature of this annual report was inten- tional. That’s because the future of journalism,media and technology is infuenced by myriaddependencies. You cannot know the future ofyour feld without looking broadly. To meaningfully plan for the future, organizationsmust listen for signals actively rather than refex- ively. It is important to view your feld throughdifferent lenses, considering adjacent sources ofdisruption. In the coming months, we hope thatyou’ll spend time with allof the analysis in our2019 Journalism, Media and Technology IndustryTrends Report.004 2018-2019 FUTURE TODAY INSTITUTE 。。。。。。