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凯度消费者指数 – 全球领先的消费者行为研究机构Kantar Worldpanel – Global Leader in Behavior Insights以消费者为核心,记录完整消费路径中的各个环节以及全渠道的购买行为年龄,性别,收入地区,心理等Age, Gender, Income, Region, andother characteristics消费者Consumers 所看See媒介接触点消费者媒介习惯调研(包括电视、手机、网络等)Media Touch PointConsumer Media Behavior (Incl. TV, Mobileand Internet etc.) 所想Think品牌认知Brand Awareness购买途径Shopping Channels所买Shop购物篮分析 产品,渠道促销,价格,包装Shopping MissionPromotion, Price and Package所用Use使用者画像使用时机分析使用原因分析User Profile, Usage Occasion,LinkQ U&A 3We monitor purchase/usage pattern as well as what they see and think on a continuous basis 市场在变,茶饮界的网红也在变Hot selling bubble tea has changed thanks to Douyin。。。。。。