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关键词：
施工企业，SWOT 分析模型，战略规划，战略实施III
Abstract
Study on the Strategic Development of Jilin Construction
Engineering Co., Ltd
The construction industry is an industry derived from the process of adapting to
nature and transforming nature. After the founding of our country, the construction
industry was considered as one of the five major material production departments. At
this stage, it was also defined as one of the four pillar industries for revitalizing the
national economy. In 1956, the Chinese government formally promulgated the
Decision of the State Council on Strengthening and Developing the Construction
Industry, and proposed to gradually complete the goal of building industrialization
in order to cope with the more arduous capital construction tasks in the future. This
decision opened the road of industrialization in China. In the next few decades, with
the rise and development of construction industry, its position has become
increasingly prominent in China&39;s economic development. During the staggering
decade of macroeconomic development in the late nineties of the last century, the
investment in the construction industry became a vital part of the total investment in
fixed assets; the latter important measure four trillion promotes several billion set
off a wave of national investment boom. Under the stimulus of the four trillion
investments, by using the real estate industry to promote the relevant industries, the
construction enterprises in the country ushered in the boom development period.In
recent years, the deepening of the scientific development view has brought great
development for our country&39;s construction industry; industry transformation has
become an inevitable trend. In this period of macroeconomic transformation,
building products were becoming increasingly saturated and the real estate market
remained sluggish, the construction industry was generally facing many issues, such
as the market sluggish and capital shortage; competition among businesses was
enormous. Enterprise development planning strategy directly affects the enterprises,IV
determines their developments, which can be said as the most considerable part of
enterprise management. Therefore, how to promote the transformation of enterprises
through the implementation of strategic planning, how to pull through in the
downturn, and how to plan innovation and development in the fierce market
competition, are the focuses of this paper. Based on the theory of enterprise strategic
management, this paper adopts observation method combined with PEST and
SWOT analysis methods, takes the strategic management of Jilin Construction
Engineering Co., Ltd. as the research object, conducts comprehensive analysis
evaluation through the analysis of the macro environment, industry environment and
internal resource status of Jilin Construction Engineering Co., Ltd, including the
company&39;s brand resources, qualification resources, human resources, material
resources, technical resources, financial resources and other aspects, and makes
professional analysis by using SWOT strategy matrix, so as to explore how to adjust
the business strategy in order to adapt to the market, how to come to the fore among
the fierce competition, and how achieve a good sustainable business in the new
normal of the economic transition. Combined with the problems happened in the
company&39;s current situation, development status and business process as well as the
causes analysis, it analyzes many aspects, including enterprise culture construction,
brand image management, human resources development, broadening business
market, scientific and technological innovation and so on. On this basis, then it
analyzes the advantages and disadvantages of the company development, the
potential opportunities for the future company development and the great challenges
it faces. It chooses the enterprise’s strategic planning, emphasizes the importance of
the strategic management theory, puts the theory of strategic management as an
important tool for leading enterprise development, formulates the strategic objectives
and development models of Jilin Construction Engineering Co., Ltd. in the short and
medium term, clarifies the focuses of the strategy implementation, and finally puts
forward the safeguard measures for the smooth implementation of the
strategy.Thereby, it leads the enterprises to choose the suited development path
scientifically, make it be based on the present and plan for the future. The paper
through the deepening of qualification management and brand building to speed upV
the adjustment of industrial structure, expand the business market, build a corporate
culture, and take active and effective follow-up safeguards, so as to ensure that
enterprises can achieve lasting prosperity and development.
Key words:
Construction industry , Construction enterprise , Strategic management ,
Strategy implementationVI
目 录
第 1 章 绪论....... 8
1.1 研究背景与意义 .... 8
1.2 研究内容与研究方法 ...... 10
1.3 文献综述和理论基础 .......11
第 2 章 吉林建筑工程有限公司发展现状和问题研究......... 16
2.1 吉林建筑工程有限公司概况 ...... 16
2.2 吉林建筑工程有限公司发展现状 .......... 16
2.3 吉林建筑工程有限公司发展存在的问题分析.. 17
第 3 章 吉林建筑工程有限公司战略环境分析......... 19
3.1 吉林建筑工程有限公司宏观环境分析.. 19
3.2 吉林建筑工程有限公司行业环境分析.. 21
3.3 吉林建筑工程有限公司内部环境分析.. 24
3.4 SWOT 分析.........
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