Sojern’s
Destination
Report: A Focus
on Florida
The State of Flight, Hotel, Car, and
Cruise for the Sunshine State
SOJERN / SOLUTIONS@SOJERN
Introduction
In 2015, Florida became the frst state
to welcome more than 100 million out-
of-state and international tourists,
cementing its place as one of the top travel
destinations in the world.1
Given the premier status of Florida
tourism, analyzing traveler behavior in
verticals such as fight, hotel, car, and
cruise deepens our understanding of not
just the state’s tourism trends but also
larger industry shifts.
Sojern’s report investigates Florida travel
trends in order to understand:Table of Contents
04. Domestic Travel to Florida
Origin Markets
Airport Outlook
Trip Duration Timing
Lead Time
Emerging Origins
Florida’s Competition
11. International Travel to Florida
12. Hotel
Hotel Lead Time
Hotel Spend by Origin
Hotel Destination
16. Car
Round-Trip Rentals
One-Way Rentals
19. Cruise
Origin Markets
Search Behavior
22. Conclusion
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