本文以国有林业企业广西LY集团公司作为研宄对象,结合当前国内外企业文化的一
些研宄成果及经验,对广西LY集团企业文化建设现状进行阐述,并通过问卷调査和访谈
的方式了解目前集团企业文化建设存在的问题,从企业文化的物质层面、行为层面、制
度层面以及精神层面进行具体分析。集团目前存在的问题简单归纳如下:在物质层面上
企业形象有待提高,办公环境、软件系统等设施有待完善;在行为层面上集团领导对企
业文化建设的重视度不够,与员工缺乏有效沟通,企业文化宣传力度不大;在制度层面
上各项制度都不够完善,特别是集团没有形成有效的激励制度文化;在精神层面上企业
文化理念以及价值观等概念模糊。针对目前存在的问题笔者提出了相对应的改进措施,
即在企业文化物质层面上应该提升企业形象、改善软硬件设施;在行为层面上应该加强
集团领导对企业文化建设的重视,并且尊重员工、关心员工,多与员工进行交流,加大
企业文化的宣传力度;在制度层面上应该建立健全各项制度,并形成有效的激励制度文
化体系;在精神层面上应该做到员工了解并认可集团企业文化理念且植根于员工心里
等。为确保改进措施的落实,本文还提出了思想、制度以及资金三个方面的保障措施
希望通过本文在企业文化建设四个层面的研宄和分析,能对广西LY集团公司企业文
化建设起到一定的指导和实践意义^
关键词:文化建设;企业文化;林业企业;改进对策
I STUDY ON THE PROBLEMS AND COUNTERMEASURES OF GUANGXI LY GROUP
CORPORATE CULTURE CONSTRUCTION
ABSTRACT
Since Chinas reform and opening up, Chinese economy has stepped into an era of rapid
development. Nevertheless, domestic enterprises faced with the pressure of competition ever
since. TTie focus of current world economic and enterprise competition have already become
the competition of cultural soft power which means the importance of enterprise culture on
enterprise development has become increasingly obvious. Since the innovation of corporate
culture theory, enterprise culture construction gradually has attached great importance to the
business, academia and even government departments in China. Domestic companies began
to grope for the road of enterprise culture construction, including some outstanding
enterprises suitable for their own development and have established a relatively perfect
system of enterprise culture,but there are a lot of enterprises whose culture construction is not
complete. They need to research culture consttnction constantly. Enterprise culture
construction has a long way to become excellent, especially for state-owned enterprises, to
take these problems into consideration, and provide some possible solutions thereof.
In this paper, the research object is Guangxi LY Group which is the state-owned forestry
enterprise. Being combined with some current domestic and foreign research achievements of
enterprise culture and experience, this article expounds the present situation and problems of
enterprise culture construction in Guangxi LY Group and through the questionnaire to
understand the current problems of group corporate culture construction. From the material
level, behavior level, system level and spirit level of the corporate culture, we find the present
problems of the group. They are simply summarized as follows: on material level, enterprise
image needs to be improved and office environment, software system need to be perfect; on
behavior level, leaders are seriously insufficient to the corporate culture construction and be
lack of effective communication with employees; on system level, the system is not perfect,
it and especially the group hasn5t an effective incentive system culture;on spirit level ^enterprise
culture idea and concept of values are not clear,etc. Aiming at the problems existing in the
corresponding improvement measures are put forward, namely on material level to promote
the enterprise image, improve software and hardware conditions; on behavior cultural, leaders
should strengthen to the attention of tfie corporate culture construction, and respect employees;
on system level should establish and improve the system and forms of effective incentive
system; on spirit level should be clear and approved the corporate culture idea, the core values,
and rooted in every employee^ heart and so on. In order to ensure the implementation of
these measures, this article also puts forward tiie idea, system and funds guarantee measures.
Hope that through this article on the corporate culture construction research and analysis
of four aspects, it can improve the practical significance of Guangxi LY Group corporate
culture construction.
Key words: Culture Construction; Corporate culture; The forestry enterprise;
Improvement measures
in 目录
mm i
Abstract— II
m-m绪论 i
1.1选题能 i
1. 2研宄意义 2
1.3研宄内容 4
第二章企业文■关理论综述2.1国外企业文化理论研宄2.2国内企业文化理论研宄2. 3我国林业企业文化理论研宄第三章广西LY集团公司概况及企业文化建设现状3.1广西LY集团公司概况3.1.1广西LY集团公司成立背景及发展战略3.1.2广西LY集团公司组织结构3.1. 3广西LY集团公司人力资源状况3.2广西LY集团公司企业文化建设现状第四聿广西LY集团公司企业文化建设存在的问題调査与分析4.1调査目的 14
4. 2调査的对象及程序4. 3调査内容及方法4. 4调査结果分析与讨论4.4.1物质文化建设方面4.4.2行为文化建设方面4.4.3制度文化建设方面
22
4 4. 4精神文化建设方面
26
4. 5 ^ 28
第五章广西LY集团公司企业文化建设问題的改进对策
30
IV 5. 1物质文化建设方面改进对策
30
5.2行为文化建设方面改进对策
32
5. 3制度文化建设方面改进对策
34
5.4精神文化建设方面改进对策
36
第六章广西LY集团公司企业文化建设问题改进的保障措施
38
6.1思想保障措施 38
6. 2制度保障措施 38
6.3资金保障措施 39
第七I研宄结论与未来研宄展望
40
7.1研宄结论 40
7.2本研宄的不足与未来研宄展望
41
参考文献 43
致谢 45
附录1企业文化建设调査问卷
46
附录2企业文化建设访谈问卷
49
v 广西■大学工商管理硬士学位论文
广西LY集团公司企Jik■文化菜设JSI题及对策研究
第一章绪论
1. 1选题背景
企业文化理论诞生于20世纪80年代初,随着企业文化理论的普及,越来越多的人
开始意识到企业文化的力量,体会到文化对企业发展所产生的不可估量的作用。随着世
界经济一体化进程的不断加速,中国企业面临的竞争压力越来越大,如何让中国企业顺
应市场发展潮流,如何能够创造出企业最大价值,成为每个企业特别是国有企业必须严
肃对待并且应该及时列入日程的一项重大课题
企业文化是企业在不断进步和完善的过程中逐步培育出来的能让企业员工共同认
可并遵从的价值信念、行为规范等,能否构建适合企业发展又具有自身特色的企业文化
对每个企业来说都至关重要。无论是国外的优秀企业还是国内的优秀企业,他们都有一
个共同点,那就是都非常注重企业文化建设,例如IBM、海尔、华为等。一些不注重文
化建设的企业可能会一时风光,但是基本都不能发展长久。我国企业文化建设起步较晚,
总体水平还比较低,还有很长的路要走。目前国内还有很多企业的文化建设停留在表面
上,并没有真正地把企业文化建设落到实处,企业文化建设的真正内涵也往往被忽视
他们认为只要把自己的企业精神秀出来,挂在墙上,以为多搞几次文艺活动就是企业文
化的全部。更为严重的是,到目前为止有些公司的企业文化建设还只是一句口号,一纸
空文,企业文化建设的步伐停滞不前
广西LY集团公司源自广西壮族自治区针对斯道拉恩索及金光集团的纸浆造纸项目
组建的高峰集团,伴随环境变迁而历经多次演变,才形成当前格局。目前,集团作为唯
—隶属于自治区国资委的国有独资大型林业企业,拥有诸多资源与便利,肩负着自治区
党委、政府赋予的引领广西林业产业发展的重要投资融资平台,推进沿海两大林衆纸项
目等重任。为了实现宏伟的目标,构筑集团先进企业文化,优化集团发展软环境必不可
少。但是集团成立时间不长,同时也存在着林地、林木资源相对匮乏,与竞争
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