0
German Business in China – Greater Shanghai Innovation Survey 2017German Business in China – Greater Shanghai Innovation Survey 2017
Foreword
“To have a great idea, have a lot of them”, Thomas Edison intoned as early as the late 19th century.
A short stroll around the block in literally any contemporary Chinese city shows that China is
overflowing with innovative ideas. Perhaps no other part of China underlines China’s penchant
for innovation and ‘thinking outside the box’ as much as the Greater Shanghai region: with a
multitude of local and international R&D centers across all key industries, thousands of
international and, of course, German manufacturing, automotive, chemical and machinery
companies, a flourishing start-up scene, as well as a creative industry out to challenge locations
such as Tokyo, Seoul and Silicon Valley. The stage is set for a multitude of ideas that will
challenge the current status quo.
However, as China’s rapid innovation drive does not only provide opportunities, but also creates
competition from local players, launching new innovations has become crucial to maintain a
competitive advantage. Beyond the buzzwords of ‘Industrie 4.0’ and ‘Made in China 2025’, which
certainly outline an important general strategic direction, we want to shed light on the realities on
the ground.
For that reason, the German Chamber of Commerce in China Shanghai joined forces with world
renowned Tongji University and goetzpartners Management Consultants to assess how German
companies in the Greater Shanghai region are currently measuring up when it comes to
innovation and to ascertain issue areas that will need improvement to maximize innovative
potential across industries.
Through our research we have identified some business strategies that appear to be related to
above average innovation performance – we label these best performers ‘top innovators’. While
there is of course no blueprint for innovation, we encourage you to pay particular attention to what
makes these companies stand out from the crowd.
We hope that this survey will help you to plan for the next chapter in your ‘China story’. We are
very grateful to the over hundred respondents to this survey; without your time commitment, this
in-depth study would not have been possible.
Simone Pohl
Delegate and Chief Representative,
Delegation of the German Industry & Commerce
Executive Director and Member of the Board,
German Chamber of Commerce in China | Shanghai
Prof. Dr. Zheng HAN
goetzpartners Chair of Innovation & Entrepreneurship
Sino-German School for Postgraduate Studies (CDHK),
Tongji University
Tao LIN
Partner
goetzpartners Management Consultants
Goetz von Steynitz
Partner
goetzpartners Management Consultants
淘宝店铺
“Vivian研报”
首次收集整理
获取最新报告及后续更新服务请在淘宝搜索店铺“Vivian研报”
或直接用手机淘宝扫描下方二维码
。。。以上简介无排版格式，详细内容请下载查看