关键字:家具企业;执行力文化;系统诊断;提升策略 ABSTRACT
With the structural adjustment of our economy entered a critical period of
transformation of economic development mode from extensive growth to intensive growth,
economic structure by incremental expansion into the depth adjustment and the adjustment of
the stock and incremental coexist, the motive force of economic development from the
traditional growth point towards a new growth point. Facing the new situation of economic
development, new changes, the survival of the enterprise market environment has become
increasingly complex,especially as labor-intensive fiimiture enterprises, is facing a huge
impact and challenges, whether in the current complex economic environment and fierce
competition in the market, to better grasp the current development opportunities, reduce the
impact of unfavorable factors, to achieve steady and healthy development of enterprises The
key depends on whether the fUmiture enterprise has high efficiency and strong executive
ability. However, efficient execution must rely on excellent executive culture to provide
strong support and guarantee. To solve this problem, the author and Xindu District furniture
Park Management Committee staff said, in the park HFJ fiimiture company as an example,
based on the execution culture construction carried out in-depth research, a detailed
understanding of the status of implementation of the company culture, and through the use of
multi-level and multi operator type two fuzzy mathematical model the HFJ execution culture
construction of system diagnosis and scientific evaluation,find the HFJ fiimiture company in
the construction of cultural execution in (1) leaders lack of attention, mental location is not
high; (2) self strict requirements, leading to poor; (3) the top-level design is not real, the
system is excellent; (4) two-way interaction is not much, poor communication; (5) the system
planning education effect is not good enough, 5 specific issues, put forward the research has
strong pertinence and operability HFJ furniture company executive culture promotion of 5
specific countermeasures: (1) to enhance the ideological understanding of corporate
executives,shaping the core of the enterprise Value; (2) enterprise management personnel to
conduct, give full play to take the lead in the demonstration effect; (3) the overall
optimization of the top-level design of enterprise system, to further strengthen the system
construction; (4) to construct the three-dimensional mode of communication, effective
implementation between the managers and executors of the normal interaction; (5) attach
great importance to education and training and training planning, continue to enhance staff
ability and quality.
Keywords: fiimiture enterprise; executive culture; system diagnosis; promotion strategy 目录
第1章引言 1
1.1研究背景 1
1.2研究目的及意义1.2.1研究g的1.2.2研究意义1.3国内外研究现状1.3.1国内研究现状1.3.2国外研究现状1.4研究内容、方法及思路1.4.1 研究 F＊3 容1.4.2研究方法1.4.3研究思路第2章相关理论概述 7
2.1执行力文化的一般理论2.1.1执行与执行力2.1.2执行力文化体系2.2执行力文化诊断理论基础2.2.1执行力文化诊断的内涵2.2.2执行力文化诊断的思路2.2.3执行力文化诊断指标体系的构建2.2.4执行力文化诊断评价方法与步骤第3章HFJ家具公司发展情况及执行力文化建设情况3.1 HFJ家具公司简介3.1.1 HFJ家具公司概况3.1.2公司发展历程及发展目标3.1.3公司对执行力文化建设的现实需求3.2 HFJ家具公司执行力文化建设现状3.2.1总体情况3.2.2具体做法第4章HFJ家具公司执行力文化的系统诊断的调研分析4.1 HFJ系统诊断评价体系的确定4.1.1诊断思路4.1.2指标体系与权重的确定4.1.3确定指标权重
21
[ 4.1.4评价方法与评价步骤的确定
23
4.2 HFJ调研设计、实施与数据分析
24
4.2.1调研设计
24
4.2.2调研实施
24
4.2.3数据计算与分析
26
4.3 HFJ执行力文化建设存在的主要问题
33
4.3.1领导重视不足,精神区位不高
33
4.3.2自我要求不严,引领示范不佳
34
4.3.3顶层设计不实,制度建设不优
34
4.3.4双向互动不多,沟通交流不畅
34
4.3.5系统规划不够,教育效果不好
35
4.4 HFJ执行力文化建设主要问题产生的原因
35
4.4.1忽视了企业核心价值观的重要性
35
4A2管理者的综合素质有待提高
35
4.4.3决策制度出台不够严谨
36
4.4.4执行过程中缺乏良好的基础和方法
.....36
4.4.5对持续加强员工教育培训的认识不到位
36
第5章HFJ家具公司执行力文化的提升对策
37
5.1提升思想认识,塑造核心价值
37
5.2严守行为规范,发挥带头示范
38
5.3优化顶层设计,加强制度建设
39
5.4建设立体沟通,实现常态互动
40
5.5重视教育培训,提升能力素质
41
第6章结论与建议 43
SC m 44
魏 45
附录一 47
隱= 49
附录三 50
II
西南石油大学工商管理硕士(MBA)研究生学位论文
第1章引言
1.1研究背景
随着我国经济社会发展进入“新常态”,经济发展方式从粗放增长型向集约增长型
进行转变,经济结构由扩能增量为主转变成为做优增量和存量调整并存的深层次的调整
进行转变,经济发展的动力也由传统增长点向新的增长点进行转变。面对经济发展的新
形势、新变化,企业赖以生存的市场环境变得越来越复杂,当前大多数的企业都遭遇到
了生产管理、产品设计、产品销售等方面的诸多瓶颈。许多企业都在找寻良好的解决之
道,但似乎始终缺乏一种长效而实用的机制来保障企业的健康可持续发展。而近年来,
企业执行文化建设越来越受到人们的重视,在新的经济形势下,对企业执行力文化的系
统构建和创新能否对企业长期健康发展有所帮助,值得我们进行深入思考和研究。W
在当前经济处于结构性调整的关键时期,作为劳动密集型的家具企业,更是面临着
巨大的冲击和挑战,能否在当前复杂的经济环境和激烈的市场竞争中,更好地抓住当前
的发展机遇,减少不利因素的影响,实现企业稳步健康发展关键取决于家具企业是否
具有高效和坚强的执行力。[2]然而,高效的执行力必须依靠优秀的执行力文化来提供有
力支撑和保障。因此,通过对目前执行力文化建情况设进行全面系统的诊断,有针对性
地加强和改进执行力文化建设,已成为了当前国内家具企业面临的紧迫任务与现实课
题。[3]
HFJ家具公司作为四川省成都市家具园区内一家知名家具制造和销售企业,近年来,
在执行力文化的建设中进行了一些尝试,并结合企业实际开展和实施了 “3个1”企亚
执行力文化建设工程,但是执行效率不高、执行效果不理想等问题,依然没有得到有效
的改善和解决,因此,对企业的后期以及长远的发展造成了一定的影响。WHFJ家具企
业同新都区的大多数家具企业一样,虽然已经对执行力文化的构建进行了关注,并且也
结合自身实际进行了尝试和实施,但是对执行力文化的构建缺乏系统思维,没有结合科
学理论来进行执行力文化的建设,往往都是根据企业主的主观思维和个人经验来付诸实
施。通过以HFJ家具公司为实例,运用科学有效的分析方法,对其执行力文化进行全方
位的系统诊断,全面掌握HFJ家具公司执行力文化的现状以及存在的问题和不足,结合
执行力文化建设的相关理论与企业实
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