In-depth knowledge for decision makers
Study
ConneCted Mobility 2025
01/2013Roland BeRgeR Strategy ConSultantS
How tomorrow's passenger transportation will add new value
* economic costs per annum due to paralyzed traffic
flows in the world's 30 biggest megacities alone
266
USD
billion*
Study 3
ConneCted Mobility 2025
ExEcUtivE SUmmary
a worlD on thE movE
nEw wayS to aDD valUE
BUSinESS StratEgiES to facilitatE changE
compEtition: thE fivE SUccESS factorS
Contents
Chinese commuters in Chengdu
preparing for a 60-hour train journey.
Millions of rural workers travel to the
cities in search of work
Adding new value in the passenger transportation of tomorrow14
24
30
38
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executIve SummaRy
connected mobility 2025 paints a new, optimistic picture
of the future of passenger transportation – a future that
promises fresh business prospects and substantial gains,
both personal and economic. in this vision, the stop-and-go
traffic and inefficient resource allocation that we know
today gives way to fast, flexible and efficient travel based
on intelligently networked infrastructures. in tomorrow's
world, today's rules will no longer apply and innovative
business models will redraw the contours of our mobility.
in this process, they will add value for the economy and
the environment, as well as enhancing our quality of life.
a 360° vIeW oF tHe IntegRated PaSSengeR
tRanSPoRtatIon oF tHe FutuRe
Study 7Roland BeRgeR Strategy ConSultantS
1)this publication builds on the findings of Connected Vehicles – Capturing the
Value of data (2012), an analysis and assessment of potential business models
for networking cars with their environment.
2)World economic Forum: global risks 2012; businessinsider
3)Mary Meeker: internet trends, december 2012, http://tinyurl/bvybu54
f1
oUr argUmEntS arE aS followS
1. today's passenger transportation is inefficient.
this has both microeconomic and macroeconomic
implications. annoyance on a personal level (wasted time,
restricted mobility, inconvenience) is compounded by damage
to the economy. in the world's 30 biggest megacities,
paralyzed traffic flows have an annual cost of more than
uSd 266 billion.
2. this inefficiency is likely to increase.
around the world, 180,000 people a day are moving to big
cities.4 the global population is growing mainly in emerging
countries in asia and africa. Metropolitan regions are coming
under increasing pressure to organize more efficient and
environmentally friendly systems of passenger
transportation.
3. Mobile information and communication (i&C)
technology has the necessary solutions.
the networking of different modes of transportation, the
spread of smartphones and the availability of data plus the
ability to process it in the cloud are the key drivers of change.
these factors will make it possible to exploit the untapped
economic potential without making huge investments in
infrastructure.
Connected mobility will have a tremendous impact on the
economy. but it will also have far-reaching consequences for
the traditional role of incumbent market players such as
automotive oeMs, regional transit networks and interregional
transportation service providers. Players in the internet,
technology and telecommunications industries are expected
to launch their own initiatives.
wE havE pinpointED fivE SUccESS factorS
1. Clear the way for networking.
online and mobile platforms are needed that integrate functions,
products, services and technology. Strategic partnerships
between companies will make it easier to master the complex
requirements while enabling networking effects and economies
of scale.
2. Meet the needs of individual customers.
Market players must learn the art of mass customization.
3. Position your brand.
Market players should position their brands clearly and in a way
that adds value, mapping their brands' core values onto new
products and services.
4. Create a solid legal framework.
the government should set out the playing field, striking a
healthy balance between data security and data protection (i.e.
privacy) on the one hand and data transparency and data
interfaces on the other. this is especially important in the context
of cross-border markets.
5. Manage infrastructure bottlenecks.
Free-flowing traffic comes at a price. intelligent management
based on economic and ecological criteria (such as carbon
emissions) seeks to optimize utilization of the transportation
infrastructure. the government's role is that of a regulator.
At present, connected mobility remains a promise for the future.
yet it is a promise whose economic potential can be expressed in
very clear numbers – as we will see below.
Connected Mobility 2025 presents the big picture, revealing
what integrated passenger transportation could look like in the
future, irrespective of the mode of transportation. the latter
point is significant, because we can only achieve smart
solutions for more freely flowing traffic by tearing down old
barriers.1 in the past, market players were content to defend
their traditional turf. networking with other modes of
transportation or mobility service providers rarely happens,
although it is technically feasible. such a fragmented value
chain is clearly less than satisfactory in purely economic terms.
yet it is also awkward and inflexible for users: every journey
involving more than one mode of transportation becomes a
disjointed sequence of individual events.
the logic behind connected mobility is different, placing each link
in the chain – planning, booking, travel itself, service and billing –
in the hands of a single mobility manager. Value is created
within a joined-up, intermodal, trans-sectoral network.
Commuters and travelers can access integrated information in
real time wherever they happen to be. they can quickly decide
which mode or modes of transportation will get them to their
destination in the best way possible – in other words, what is
their quickest, shortest, cheapest and most convenient journey.
in fact, the fundamental conditions required to turn connected
mobility into a reality are already in place. the first is the triumph
of the mobile internet. More than a billion smartphones are
already in use worldwide.2 by 2015, the figure is likely to be well
in excess of two billion.3 the second condition is intelligent
network management in real time. and third, the sheer economics
of it clearly favors connected mobility: after all, what we are set to
leverage is an annual value potential roughly equivalent to the
gdP of a medium-sized european country, such as Finland.
4)united nations, department of economic and Social
affairs: World urbanization Prospects, the 2011 revision –
http://esa.un/unpd/wup/index.htm
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Personal efficiency: Has this passenger on board the
intercity express from berlin to Hamburg already figured
out what to do when he gets to the station
organized inefficiency: At the critical moment, we lack the information
that would let us simply switch to another mode of transportation – like
these new york commuters, pictured waiting for the train
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