伴随着房地产泡沫的快速膨胀，国家及地方政府针对房地产市场过热现象先后颁发了多
项调控政策，对近几年的土地供应、房价走势产生了巨大影响

本文对国内外房地产行业的发展现状进行了综述，结合企业战略管理的基本理论,
对河北建投城镇化建设开发有限公司的基本情况、财务能力与资源状况等方面进行分析,
寻找公司目前发展过程中存在的问题及原因。通过SWOT模型，对公司所处的内外部环
境做了分析，并在此基础上,利用SWOT分析矩阵提出了战略发展的选择方案,明确了公
司发展的战略目标，并提出了公司发展战略的实施及保障措施

关键词 公司战略 核心竞争力 战略选择 SWOT 分析Abstract
II
Abstract
Since 2003, China&39;s real estate industry experienced a decade of swift development. This
progress within the real estate industry plays an important role in China’s economic growth.
However, the sharp growth of the real estate market potentially indicates that the market may
be overheated. In response to the risk of a housing bubble, state and local governments in
China introduces several regulations and measures to balance the demand and supply in the
real estate market. State and local governments effectively utilize these policies to
demonstrate the determination and strength to protect the market. These policies, indeed,
significantly impact the land supply and housing price-of-change indicator.
First, this case study explains the purpose and significance of the research and
summarizes the current trend of strategic development in domestic and foreign real estate
companies. In addition, the summary provides key ideas and essential research methods in the
case study. Next, the case study delivers existing problems in the HCIG Urbanization
Construction Development Co.Ltd. based on an analysis of its overall performance, financial
management capacity, and existing resources. Using the SWOT analysis, the case study states
the strengths, weaknesses, opportunities, and threats the HCIG Urbanization Construction
Development Co.Ltd. faces internally and externally. Furthermore, the use of SWOT analysis
matrix is put forward to the development of the strategic options, and then the target of
developmental strategy of HCIG Urbanization Construction Development Co.Ltd. Finally, the
case study lists implementation of the strategy of developing HCIG Urbanization
Construction Development Co.Ltd. and safeguard measures, and proposed the implementation
of the strategy should pay attention to the problem. I hope some of the local or overseas the
development of small and mediumsized real estate companies also has certain reference
significance.
Key words Strategy Core-competitiveness Strategy Selecting SWOT analysisIII
目 录
第一章 绪论··1
1.1 研究背景 ·1
1.2 研究意义 ·3
1.3 文献综述 ·4
1.4 研究内容 ·5
第二章 企业战略管理基本理论··6
2.1 战略及企业战略管理 ·6
2.2 企业战略管理的过程 ·6
2.2.1 战略分析··6
2.2.2 战略选择··7
2.2.3 战略实施与控制··7
2.3 房地产业的核心竞争力理论概述·7
2.4 价值链理论概述 ·8
第三章 河北建投城镇化建设开发有限公司战略环境分析 ·· 10
3.1 河北建投城镇化建设开发有限公司介绍·· 10
3.1.1 历史沿革 10
3.1.2 参控股企业和分支企业情况 11
3.1.3 主要经济指标 13
3.2 环境分析 ·· 13
3.2.1 外部环境分析 13
3.2.2 内部环境分析 20
3.3 河北建投城镇化建设开发有限公司SWOT分析 ·· 24
第四章 河北建投城镇化建设开发有限公司发展战略制定 ·· 26
4.1 公司定位 ·· 26
4.2 公司愿景 ·· 26
4.3 公司使命 ·· 26IV
4.4 企业总体战略目标 ·· 27
4.5 中长期发展目标 ·· 27
4.5.1 经济指标 27
4.5.2 对标与专业化工作目标 28
4.5.3 专业化管理目标 28
4.5.4 风险控制目标 28
4.6业务布局与调整思路· 29
4.6.1 重点打造一批产城融合发展的现代产业示范园区 ·· 29
4.6.2 做强做优地产开发业务，发挥基础支撑作用 ·· 29
4.6.3 大力发展现代服务业，增强城镇化建设的产业支撑 ·· 30
4.6.4 转变发展方式，培育发展现代农业 30
4.6.5 发展城镇建设基金，全力助推我省新型城镇化建设 ·· 30
4.7 重大项目推进和投资目标·· 31
4.8 企业战略选择 ·
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