摘要
武陵山片区位于革命老区和集中特困地区，因为受到历史、资源和地理等多
方面的影响，社会及经济的发展水平较为低下。由于片区同样位于少数民族聚居
区，拥有绚丽多元的民族文化、得天独厚的自然环境和富厚多彩的旅游资源，其
在旅游业上有着长足发展的能力和优势。近几年来，休闲、体验、乡村、生态等
旅游方式正随着旅游市场需求的迅速增长而逐渐兴起，“旅游扶贫”成为一种新出
现的区域扶贫的方式，对于该片区经济增长起到了极其关键的带动作用。武陵山
片区旅游资源品种齐全，具有巨大的旅游项目开发潜力，并且片区中的大部分地
区旅游的发展已经得到了非常显著的成效。武陵山片区的旅游产业对于当地国民
经济的增长起到了积极的作用，并且正在逐渐成为当地国民经济中不可或缺的关
键因素。但如何促进该区旅游业持续健康发展，就需要对其进行旅游发展的绩效
评估，以使旅游发展中的不足之处得以弥补，强势产品继续保持。本文通过建立
一个云模型，定量分析研究武陵山片区旅游发展的绩效评估。本文引用的数据主
要来源于2015年的《中国金融年鉴》、《中国统计年鉴》、《中国财政年鉴》等相关
文献。本文运用定量与定性相结合的方法，实证分析了武陵山片区旅游发展绩效
评估。本文研究的内容主要包括有以下几个方面：
1）旅游发展绩效评估理论的综合分析，为云模型的建立提供理论基础；
2）建立武陵山片区旅游发展绩效评估指标体系；
3）建立武陵山片区旅游发展绩效评估云模型，为分析武陵山片区旅游发展绩
效评估构筑数学模型；
4）2015年旅游发展绩效指标核算表编制，为云模型的求解提供数据基础；
5）使用分析软件对云模型进行求解，根据分析结果，为促进武陵山片区旅游
的可持续发展，提出了相关对策和建议

关键词：武陵山片区；旅游发展；绩效评估；云模型ii
Abstract
Wuling Mountain Area is located in the ethnic minority areas, old revolutionary
areas and concentrated destitute areas. For a long time, influenced by many factors,
such as history, geography and natural resources, Economic society developments at a
Low level. However, the area has a beautiful natural environment, rich tourism
resources and colorful national culture, Tourism has a unique development advantage.
Especially in recent years, with the rapid growth of tourism market demand, ecological
tourism, experiential tourism, rural tourism, leisure tourism, etc. are Gradual rise,
Tourism poverty alleviation has become a new form of regional poverty alleviation,it is
precision poverty alleviation, it is a very important role to promote the economic and
social development of the area and achieve poverty alleviation. Wuling Mountain Area
has variety of tourism resources, and has a huge development potential, Tourism
development has been remarkable in most areas. The tourism industry has gradually
become the Wuling mountain area of the new economic growth point, The status in the
national economic structure is Continuously improving. But how to promote Tourism
in the area Sustained and healthy development, it is necessary to evaluate the
performance of tourism development .In order to make tourism development
Deficiencies can be made up, strong products continue to maintain. In this paper ,By
building a cloud model,we can study quantitativelthe Performance evaluation of
tourism development in Wuling Mountain Area. The data cited in this paper are mainly
from the 2015 China Statistical Yearbook, China Financial Yearbook, China
Financial Yearbook and other related documents. This paper uses the method of
quantitative and qualitative, empirical analysis tourism development performance
evaluation of Wuling mountain area. The main content of the research Include the
following aspects:
1 Comprehensive analysis of tourism development performance evaluation theory,
to provide a theoretical basis for the establishment of cloud model.
2 Establishing tourism development performance evaluation index system;iii
3 Eestablish a cloud model of tourism development performance evaluation, to
Provide a mathematical model for the analysis of Wuling Mountain Area Tourism
development;
4 Draw up the development of tourism performance indicators in 2015, to provide
the data base for the solution of cloud model;
5 Use the analysis software to solve the cloud model. according to the analysis
results, to promote the sustainable development of tourism in Wuling mountain area,
put forward relevant countermeasures and suggestions.
Keywords: Wuling mountain area; Tourism development; Performance evaluation;
Cloud model目录
目录
摘要.....i
Abstract . ii
第一章绪论.1
1.1选题背景..........1
1.2研究目的及意义....3
1.3国内外研究现状....3
1.3.1国外研究现状.3
1.3.2国内研究现状.5
1.4研究内容..........8
1.5研究思路..........9
1.6研究方法.........10
1.6.1文献综述法..10
1.6.2问卷调查法..10
1.6.3实证分析法..11
1.6.4系统分析法..11
1.6.5云模型......11
1.7论文的创新和难点.11
1.7.1论文的创新点11
1.7.2论文的难点..12
第二章武陵山片区旅游发展绩效评估基本概念与基本理论.13
2.1旅游发展绩效评估的基本概念...13
2.1.1旅游发展绩效13
2.1.2绩效评价含义15
2.2旅游发展绩效评估的基本理论...15
2.2.1评估理论....15
2.2.2云模型理论..17
第三章武陵山片区旅游发展概况...27
3.1武陵山片区旅游发展现状.......27
3.1.1旅游资源的总量大，品种丰富，类型互补28
3.1.2旅游资源具有高品质，特色显著，可挖掘潜力大......30
3.2武陵山片区旅游产业开发所面临的难题.......31
3.2.1旅游产品种类趋于同质，重复建设情况明显..........31
3.2.2旅游市场混乱，恶性竞争激烈..........31
3.2.3旅游宣传及促销手段散乱，缺少整体性规划..........31湖南科技大学硕士学位论文
3.2.4旅游资源没有被深入挖掘，缺少有沉淀的文化品位与地域特点......32
3.2.5旅游基础建设不成熟，软硬件设施相对乏力..........32
第四章武陵山片区旅游发展绩效评估模型建立与实证分析.33
4.1云模型的建立.....33
4.1.1指标体系的构建原则......33
4.1.2评价指标体系的构建及解释36
4.1.3明确指标体系40
4.1.4确定评语集..40
4.1.5评价等级权重云..........41
4.2实证分析.........43
4.2.1评价指标体系权重的确定..43
4.2.2定量指标转化为正态云....45
4.2.3加权综合....45
4.2.4其他四级指标45
4.2.5最终结果....48
4.2.6评价结果分析49
第五章武陵山片区旅游发展绩效提升对策.....51
5.1武陵山片区总体旅游发展绩效提升对策.......51
5.1.1协同合作创新发展模式，打造特色品牌..51
5.1.2加大资金投入力度，完善配套设施......51
5.1.3抵制旅游市场恶性竞争...
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