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MBA硕士论文_PD集团二手车业务发展策略研究DOC

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文本描述
Abstract
With the domestic automobile market competition is becoming increasingly fierce, car
prices more transparent, new car sales profit is more and more low, facing the increasingly
serious car market, car dealer group are desperately looking for new development strategy.
As a sunrise industry, used cars play an important role in the continuation of the new car
market and market segmentation, and then become the inevitable choice for the major
distributors to expand the market and seek profit growth point. The development of used
car business is an inevitable trend for automobile dealers in the future development and
transformation. At present, the development of used cars in the new car market driven by
the rapid development of used car profits also greatly lured car dealer group to snatch the
market of this big cake. How to occupy a place in the increasingly fierce used car market,
is the focus of the dealers are currently considered.
The domestic used car market scale is expanding year by year, the market structure
has been continuously adjusted in development, the development of used car market early
abroad, mode of operation is relatively mature, compared to the domestic used car market
started late, the size of the transaction, the transaction form, policy environment and other
aspects of the gap between foreign countries. This study carried out on the domestic used
car development at the same time, in-depth understanding of the field research method of
PD group used car business, and the use of SWOT analysis to the developing environment
of the used car business was evaluated. PD group as a well-known car dealer in recent
years to expand business areas, try to diversify the business development model, the
development of used car business with distinctive brand advantages, and promote market
competition facing the macro field policy pressure, the group tried to used car shop, used
car online store business model, though has made some achievements, but there are still
many aspects in the process of marketing, and personnel training problems. On the basis of
the used car market abroad advanced experience, proposed management positioning of the

III
used car market, used car brand, independent 4S shop used car, based on e-commerce, and
focus on improving the PD group's brand construction and centralized management. The
concrete floor level in the used car development strategy, stressed the need to further
improve the service functions of used car trading market, to establish their own
independent operating company of used car, used car 4S shop network construction, build
a used car e-commerce service platform. PD group in the automotive distribution industry
has a certain representative, improve its used car business sector development model for
other dealers to improve their own used car business system has a certain reference value.


Keywords: PD group; Used car business; Used car electricity supplier