本文择取陕西恒翔建筑安装工程有限公司为研究个案，深入探讨其在新形势下的发展
战略问题。本文以研究和文献综述先行，利用PEST、波特五力模型等战略分析方法，通
过对企业发展现状及存在问题的梳理，对外部市场环境和内部资源情况进行综合分析。继
而对企业内部相关要素进行评估，得出相关的内部环境综合评价。再借助SWOT分析法
进行战略匹配，运用QSPM矩阵进行战略选择及评价，帮助其选择增长型的成长策略，
并提出相关实施建议和保障措施，旨在确保该目标最终得以实现
总而言之，陕西恒翔建筑安装工程有限公司在发展过程中面临着更加复杂多变的内外
部环境，竞争压力不断增强，需要改变以往的发展方式，适时调整发展战略。希望通过本
文理论分析和实地调研并用的研究方法，为该公司远期发展提供切实有益的指导，并籍此
推动建筑业发展远景规划改进和创新
【关
键
词】建筑行业；战略研究；市场竞争
【研究类型】应用研究
西安理工大学工商管理硕士学位论文
II
Subject
：
The research on the development strategy of Shaanxi
Hengxiang Construction & Installation Engineering Co.
，
Ltd.
Major
：
Business Administration
Student Name
：
Xiaogang Wang Signature
：
Name
：
Pro.WenxiuHu Signature
：
Abstract
China's construction industry is creating a higher economic returns and social benefits，has
become an important pillar of the national economy in the context of sustained and rapid
development of China's market economy，the level of urbanization has become increasingly
high. But the development and progress of the industry and the plight of the same time，the
construction industry as the market economy environment changes，some prominent problems
in the industry are gradually emerging. For example，the market adaptability is not strong
enough， business size and human quality is not enough to match the business to capture
business acumen is not high enough to adapt to environmental change is not strong enough.
Shaanxi Heng Xiang Construction and Installation Engineering Co.，Ltd. (hereinafter referred to
as Shaanxi Heng Xiang) is one of the more representative example. The company as the local
construction industry，the level of development of the level of the construction industry for the
region to enhance the overall level will have a certain impact.
This paper chooses Shaanxi Heng Xiang Company as a case study， in-depth to explore
its development strategy in the new situation. First of all，on the basis of doing a good
theoretical review，through the PEST，five-force model and other analytical methods， careful
analysis of the external market environment faced by enterprises，the corresponding external
environment comprehensive evaluation. Then，through the analysis of relevant factors within
the enterprise，the relevant internal environment comprehensive evaluation. Then，through
SWOT analysis method for strategic selection evaluation，to help Shaanxi Heng Xiang
company to make the corresponding development strategy planning adjustment. Finally，we put
forward the implementation suggestions for the development strategy of Shaanxi Heng Xiang
Company， aiming at ensuring the final realization of the adjusted strategy.
All in all，Shaanxi Heng Xiang companies in the development process is facing a more
complex and volatile internal and external environment，increasing competition， the need to
abstract
III
change the past development mode，timely adjustment of development strategies. It is hoped
that through the combination of theory and practice，the strategy research will provide real and
reliable guidance for its long-term development，and optimize and innovate the development
strategy of this industry.
【
Key Words
】Construction enterprises；Strategic Management；market competition
【
Type of Thesis
】Applied Research Studies
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