Adults’ media use and attitudes Report 2016 Research Document Publication date: April 2016About this document This report is published as part of our media literacy duties. It provides research that looks at media use, attitudes and understanding, and how these change over time, with a particular focus on those groups that tend not to participate digitally. The report covers TV, radio, mobile, games, and the internet, with a particular focus on the latter. The report focuses on the current wave of research which was conducted in autumn 2015 and any key changes compared to .3 Contents Section Page 1 Overview 6 2 Executive summary 7 3 Introduction 20 3.1 Ofcom’s duties 20 3.2 Research methodology and analysis 20 4 Digital media take-up and use 22 4.1 Section overview 22 4.2 Key findings 22 4.3 Internet take-up and use 23 Internet use, by location and device 23 Volume of internet use 32 Online activities undertaken regularly (at least once a week) 35 4.4 Media device take-up, use and affinity 40 Mobile phone use 40 Activities undertaken on a mobile phone 42 Use of apps 45 Device used most often for specific online activities 47 Media platform/ device use 48 Most-missed media device 50 5 Digital media activities 54 5.1 Section overview 54 5.2 Key findings 54 5.3 Overview of online and mobile activities 55 5.4 Watching video 59 Frequency of accessing video content online 59 Device used most often for watching video content online 60 Apps versus browsers – watching video content online 62 Content watched on YouTube 64 Watching video content on a mobile phone 67 5.5 Listening to audio 69 Frequency of accessing audio content online 69 Device used most often for listening to streamed music online 70 Apps versus browsers – listening to streamed music online 71 Listening to music on a mobile phone 72 5.6 Communicating or participating (including social media) 73 Frequency of communicating through various methods online 73 Apps versus browsers – email 77 Communication and participation on a mobile phone 78 。。。。。。以上简介无排版格式，详细内容请下载查看